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7 Types of Content You Need On Your website

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Most businesses know they need content on their website, but which types are the most important and why?

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7 Types of Content You Need On Your website

  1. 1. 7 Types of Content You Need On Your Website The British Library 27th August 2015
  2. 2. Emily Hill: About Me @AskEmilyHill @WriteMySite uk.linkedin.com/in/emilyjanehill/ slideshare.net/EmilyHill1 • Set up Write My Site in 2006: www.writemysite.co.uk • New copywriting training website launching 2015: www.AskEmilyHill.com
  3. 3. Who Needs Content Anyway?
  4. 4. Google likes content
  5. 5. Customers like content
  6. 6. Your whole funnel needs content
  7. 7. 1) Home Page
  8. 8. Bounce!
  9. 9. You need good signposting
  10. 10. 2) Product/ Service Pages
  11. 11. Benefits AND features
  12. 12. 3) Case Studies
  13. 13. Hero’s Journey • Journey • Death • Rebirth
  14. 14. 4) FAQ
  15. 15. 5) Blog
  16. 16. Blogging works! • Adding between 21 and 51 blog posts to your site boosts traffic by up to 30% … • … And when you’ve added at least 52 blog posts, your traffic increases by 77%! (TrafficGenerationCafe) • Companies that blog receive 97% more inbound links • … and 434% more indexed pages than businesses which do not blog (HubSpot) From 34 Blogging Statistics for Small Businesses: http://www.writemysite.co.uk/34-blogging-statistics- small-businesses/2014/05/02/
  17. 17. 6) Multimedia
  18. 18. 7) Resources
  19. 19. Don’t Forget to Distribute!
  20. 20. Thanks for listening! @AskEmilyHill @WriteMySite uk.linkedin.com/in/emilyjanehill/ slideshare.net/EmilyHill1 • Write My Site (copywriting agency): www.writemysite.co.uk • Ask Emily Hill (copywriting training): www.AskEmilyHill.com

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