Our marketing team created a fitness product to enhance a workout experience for our fitness enthusiast (whether a beginner or expert) target market. ReadyFit is a workout band that consumers can use during any choice of workout. The product was created with the idea of comfort and portability in mind for our consumers. This plan focuses on the product specifically and how we would like it to be manufactured and distributed. It also involves the branding and marketing of ReadyFit along with the budget we would need to have in order to sell our goal of 10,000 belts for $43 in a 3 month time frame.