RETAIL LEGACY. Most of luxury-fashion famous brands started-up their businesses as store (bottega, lab-shop). Retail operation became a relevant and consistent element of their success, their story and their "legacy".

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# 1
R E TA I L L E G A C Y
EXTRA CONTEST

2. 31 gennaio 2016 2PATHWAY
Officina Santa Maria Novella
Founded 1612
Today the original store is still open

3. 31 gennaio 2016 3PATHWAY
Louis Vuitton
Founded 1854
1885 first store in London

4. 31 gennaio 2016 4PATHWAY
Burberry
Founded in 1856
1856 first store opened in Basingstoke, Hampshire, England

5. 31 gennaio 2016 5PATHWAY
Bulgari
Founded in 1884
1905 first store via Condotti 10 still open

6. 31 gennaio 2016 6PATHWAY
Gucci
Founded in 1921
1938 First store in Rome Via Condotti still open

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1. SEARCH & SELECT IN YOUR ARCHIVES MOST APPROPRIATE BRAND
LEGACY ELEMENTS
2. SHAPE THEM INTO THE RETAIL FORMULA
3. SHOW THEM AS PART OF RETAIL STORYTELLING (video, images…)
Story
Telling
History
Making
CONTINUITY
CHANGEMENT

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e m a n u e l e s a c e r d o t e . c o m