2. What is RoomGroove?
RoomGroove is the first website to integrate both roommate compatibility with
apartment searching.
Think of us as a way for users to connect before leasing their next apartment.
Searching for apartments
Our platform allows users to search for apartments
first, find the one they love, and save it. Allowing
other users that they match with to view them as
well.
Searching for roommates
Roommates will be able to quantify their compatibility before hand and
concurrently search for apartments together online.
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3. What is RoomGroove? (cont.)
Community Benefits
By converting single person searches into multiple bedroom leases, apartment
communities will now be able to lease larger/more expensive floor plans with
ease.
Communities will no longer be dependant upon
subscription based marketing services for receiving large
volumes of leads in hopes that one of the leads actually
applies to current pricing and availability.
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4. Our Team
Elliott Counts, Founder/CEO
Elliott has been involved in the multifamily housing industry since 2009. He has
experience, both as a top-producing, on-site leasing consultant for BH Management
Services, Inc., and apartment locator for Smart Austin Locating in Austin, Texas. In the past
few years, Elliott has created a network of working relationships with a multitude of property
management companies, advertising consultants, and business advisors in the Austin area.
Graham Sparrow, COO
Graham studied at Austin College with an interest in Microeconomics and Finance. He has
been involved in commercial real estate in DFW area since 2009, specializing in industrial
warehousing and multi-family development. At 21, Graham successfully co-founded and
operated a popular nightlife establishment near the University of North Texas.
Bain Mullins, CTO
A graduate of Texas A&M with a Bachelor of Science in Computer Engineering, Bain is well
versed in PHP, C# programming, HTML5, and CSS3, as well as many other programming
languages. Bain has completed all aesthetic and database development of
RoomGroove.com and is interested in expanding his knowledge of emerging web based
technologies.
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6. Problem
Availability in many major cities has decreased to a marginal
average of 2-4% (i.e. San Francisco, New
York, Austin, Boston, Baltimore, etc.)
Price has steadily increased throughout those markets, as
well. Our product allows users to find reasonably priced living
accommodations, or increase their quality of living by
maximizing their budget with another RoomGroove user.
No one way exists for renters to search for both roommates
and new leases on a single platform.
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7. Solution
RoomGroove™ is valuable RoomGroove™ builds value for
to apartment communities renters by allowing them to
by providing them with connect with, & quantify, their
higher quality leases that compatibilities with like-minded
would have individuals that they could
been, otherwise, unobtainabl potentially live with long-term.
e.
Apartment
Communities Roommates
Renters
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8. Business model
RoomGroove.com is performance based & charges a flat fee of
$399 upon a successful lease signing. Depending on the market
and feature viability this number will likely increase.
$399
User leases at listed property with RoomGroove invoices property for
RoomGroove. $399.
-$120
Post lease verification (30 days), reward
User claims their RoomGroove reward.
of $120 is issued to user(s)
$279
RoomGroove nets $279 per verified lease.
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9. Traction
Clients Users
Within one week of post
development, RoomGroove had
•Cedar Ranch •Shady Oaks reached over 1000+ non-registered
•Chateau Duval •Townhollow visitors.
•Littlefield House •Skyview
•Shanti •Bowman’s Walk We have now reached close to 7000
•The Summit •Twelve Oaks apartment searchers and registered
•Ancient Oaks •Pecan Creek users are trending at 20-25%
•Archway •Shoal Creek North conversion rate through all
•Delwood Station •The Establishment marketing avenues.
•Enfield Court •Saddle Creek
•Escala •The Enclave We currently have over 350 active
•House 2500 •Tambaleo 2208 users utilizing the RoomGroove
•House 2604 •Tambaleo 2311 platform.
•Mueller View
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10. Client Milestones
RoomGroove has been post development for one month and the
following companies have requested to advertise on the
RoomGroove™ platform.
(Baltimore, Maryland) (Austin, Texas)
(Tulsa, Oklahoma)
(Houston, Texas)
(Santa Barbara, California)
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13. Competitive advantages
Rewards 1st to Market
As a performance based business, we RoomGroove™ is the first website
will offer $120 in rewards to the users that incorporates new leases and a
that use our service, making it proprietary roommate matching
extremely enticing to use our services algorithm.
over other services.
Design & Brand Scalability
RoomGroove has successfully Our performance-based business
branded themselves with beautiful model allows RoomGroove to expand
design elements. Branding will exponentially, not only for the users
continue to thrive upon a series of (who receive $120 in rewards upon
feature developments. signing a lease), but for the client
base as well. No other company is
offering this service to large
management corporations.
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14. Strategic Partnerships
Partnerships with these types companies will assist, not only in the in virality of the
RoomGroove™ brand, but also in maintaining the appeal of its users to other
roommates and apartment communities.
Video conferencing Background verification
Geo-location Renter’s insurance
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15. Angel funding
$250,000
Will allow us…
*
Current Investors:
Hal Sparrow - $30K
Jon Cardella - $25K
Anthony Horton- $10K
•Relocation of RoomGroove, Inc. to Silicon Valley Total: $65, 000
•Full-time feature development and user/client
expansion of new markets
Remainder: $185K
•Hiring of additional developers/sales team
•Expansion of company rapidly to other markets
•Placement of regional teams in various strategic
locations to maintain close personal relationships
with clients and continue to saturate RoomGroove’s
presence in existing markets.
and a 1 year runway. *$3M company valuation.
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