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Understanding Social Media for your business
 How will your message fit into social media?
 Free tools to use to promote your message
 Facebook 
 Twitter 
 Pinterest
1.15 billion Facebook users 
699 million daily Facebook users 
128 million daily Facebook users in the US
 Post about new products 
 Ask questions 
 Post links to relevant articles in your field 
 Promotions or events
 Keep your message short 
 Add images 
 Post videos 
 Keep a conversational tone 
 Be funny, be edgy 
 Engage users 
 Stay local 
 Know who your users are 
 Post at least 1-2 times per week
500 million Twitter users 
200 million daily Twitter users
 New products 
 Existing products 
 News related to your industry 
 Upcoming events at your business 
 Upcoming events in your community 
 A simple “hello, how are you today?” 
 Talking about relevant sports, TV shows, 
food, things you like
 Tweet how you are doing as a business 
 Talk about any giveaways 
 Discounts
 Be conversational 
 Be emotional 
 Use humor 
 Ask questions 
 Talk about your opinions 
 Stay in the moment
70 million Pinterest users 
80% are female users
 Images of New products 
 Images of special programs/ events 
 Other information pages
 Keep your messages short and sweet 
 Keep your postings in the moment
 Keep a conversational tone 
 Be funny, be edgy 
 Engage users 
 Stay local
 Write back to those who comment to you
 Follow your community members and your 
competition 
 Follow relevant types of corporate businesses 
and brands
 Listen and read what others are saying 
 Research online social media trends 
 Stay active 
 Practice 
 Remember your goals!
 Who are you advertising to 
 Creating posts of substance in order to keep 
the conversation going around your business 
or brand
 Instagram 
 Google+ 
 Foursquare 
 LinkedIn 
 Flickr 
 Youtube

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Social Media On the Edge

  • 1. Understanding Social Media for your business
  • 2.  How will your message fit into social media?
  • 3.  Free tools to use to promote your message
  • 4.  Facebook  Twitter  Pinterest
  • 5. 1.15 billion Facebook users 699 million daily Facebook users 128 million daily Facebook users in the US
  • 6.
  • 7.
  • 8.  Post about new products  Ask questions  Post links to relevant articles in your field  Promotions or events
  • 9.  Keep your message short  Add images  Post videos  Keep a conversational tone  Be funny, be edgy  Engage users  Stay local  Know who your users are  Post at least 1-2 times per week
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. 500 million Twitter users 200 million daily Twitter users
  • 19.
  • 20.
  • 21.  New products  Existing products  News related to your industry  Upcoming events at your business  Upcoming events in your community  A simple “hello, how are you today?”  Talking about relevant sports, TV shows, food, things you like
  • 22.  Tweet how you are doing as a business  Talk about any giveaways  Discounts
  • 23.  Be conversational  Be emotional  Use humor  Ask questions  Talk about your opinions  Stay in the moment
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. 70 million Pinterest users 80% are female users
  • 36.
  • 37.
  • 38.  Images of New products  Images of special programs/ events  Other information pages
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.  Keep your messages short and sweet  Keep your postings in the moment
  • 46.  Keep a conversational tone  Be funny, be edgy  Engage users  Stay local
  • 47.  Write back to those who comment to you
  • 48.  Follow your community members and your competition  Follow relevant types of corporate businesses and brands
  • 49.  Listen and read what others are saying  Research online social media trends  Stay active  Practice  Remember your goals!
  • 50.  Who are you advertising to  Creating posts of substance in order to keep the conversation going around your business or brand
  • 51.  Instagram  Google+  Foursquare  LinkedIn  Flickr  Youtube