2. Genre, which comes from the French word for 'type', is important for both consumers and
media producers. Consumers can make choices about media texts they wish to consume
and media producers can create a media text for a specific audience.
If a media producer wants to gain an audience for a particular genre, then they have to
understand the genre codes and conventions - and include them in the media text they are
creating.
For example, a producer of a TV crime drama will likely feature police characters, crime
scenes, suspects, victims and violence. Audiences will also expect certain audio codes
such as tense, dramatic music.
https://www.bbc.com/education/guides/z98n4j6/revision
3. SUBGENRES
All genres contain subgenres which further define and categorise the media text. Here are some
examples:
4. STEVE NEALE
Steve Neale’s theory of Repetition and Difference. Steve Neale states
that genres all contain instances of repetition and difference, difference
is essential to the to the economy of the genre.
Neale states that the film and it’s genre is defined by two things:
How much is conforms to its genre’s individual conventions and
stereotypes. A film must match the genre’s conventions to be identified
as part of that genre.
How much a film subverts the genre’s conventions and stereotypes. The
film must subvert convention enough to be considered unique and not
just a clone of an existing film.
