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Going Global: Challenges from Latin America
Course	
  Number:	
  FR203	
  
Friday,	
  May	
  20,	
  2016,	
  2:00PM	
  –	
  3:00PM	
  
1.0	
  LU	
  /	
  RIBA	
  
This presentation is protected by U.S. and international copyright laws.
Reproduction, distribution, display and use of the presentation without written
permission of the speaker is prohibited.
This program is registered with the AIA/CES for continuing professional education.
As such, it does not include content that may be deemed or construed to constitute
approval, sponsorship or endorsement by the AIA of any method, product, service,
enterprise or organization. 
The statements expressed by speakers, panelists, and other participants reflect their
own views and do not necessarily reflect the views or positions of The American
Institute of Architects, or of AIA components, or those of their respective officers,
directors, members, employees, or other organizations, groups or individuals
associated with them. 
Questions related to specific products and services may be addressed at the
conclusion of this presentation.
 	
  	
  	
  
AIA Convention 
2016
Going Global: Challenges from Latin America
Course Number: FR203
Friday, May 20, 2016, 2:00PM – 3:00PM
 	
  	
  	
  
Going Global: Challenges from Latin America
Moderator	
   Panelists	
  
Luis	
  Diego	
  Quirós	
  
Pacheco	
  
Director	
  de	
  la	
  Escuela	
  de	
  
Arquitectura	
  
UNIVERSIDAD	
  VERITAS	
  
Costa	
  Rica	
  
Joseph	
  Brancato	
  
Managing	
  Principal	
  
GENSLER	
  
New	
  York	
  
Elias	
  Lindenberg	
  
Senior	
  Vice	
  President	
  
JLL	
  
Houston	
  
Thomas	
  Farrell	
  	
  
Partner	
  
COVE	
  PROPERTY	
  
GROUP	
  
New	
  York	
  
 	
  	
  	
  
Country
Gross
Domestic
Product
(at Purchasing
Power Parity) Per Capita
1 Brazil 2,309,138 11,892
2 Mexico 1,659,016 14,514
3 Argentina 710,690 17,382
4 Colombia 467,670 10,038
5 Venezuela 369,324 13,480
6 Peru 300,114 9,958
7 Chile 281,368 16,078
8 Ecuador 125,066 8,372
9 Dominican Republic 93,408 9,784
10 Guatemala 74,026 4,875
11 Costa Rica 54,516 12,520
12 Uruguay 52,111 16,019
13 Bolivia 51,478 5,023
14 Panama 48,812 12,615
15 El Salvador 44,845 6,919
16 Paraguay 36,235 5,426
17 Honduras 35,649 4,240
18 Trinidad and Tobago 26,866 19,739
19 Jamaica 24,637 8,747
20 Nicaragua 18,758 3,072
21 Haiti 12,431 1,167
22 The Bahamas 10,786 30,009
23 Barbados 6,300 22,744
24 Guyana 5,842 7,038
25 Suriname 5,069 8,949
26 Belize 2,804 8,069
27 Saint Lucia 2,158 12,476
28 Antigua and Barbuda 1,781 21,363
29 Grenada 1,396 13,135
30
Saint Vincent and the
Grenadines 1,259 11,561
31 Dominica 981 13,222
32 Saint Kitts and Nevis 925 16,218
TOTAL 6,837,162 11,770
Latin America and the
Caribbean, taken as a whole,
would rank as the world's
fourth largest economy, after
the European Union, the
United States and China, and
above Japan.
 	
  	
  	
  
cities of more than
1,000,000 inhabitants
Metropolitan area Country
Population
2009
Metropolitan area Country
Population
2009
1 Mexico City Mexico 22,681,726 34 Asunción Paraguay 1,953,763
2 São Paulo Brazil 20,534,112 35 Barranquilla Colombia 1,872,397
3 Buenos Aires Argentina 14,542,532 36 Montevideo Uruguay 1,868,589
4 Río de Janeiro Brazil 12,058,824 37 Barquisimeto Venezuela 1,852,875
5 Bogotá Colombia 8,493,675 38 Managua Nicaragua 1,795,293
6 Lima Peru 8,482,619 39 Port-au-Prince Haiti 1,753,767
7 Santiago Chile 7,003,122 40 Córdoba Argentina 1,733,404
8 Belo Horizonte Brazil 5,031,438 41 León Mexico 1,714,314
9 Guadalajara Mexico 4 328 584 42 Maracay Venezuela 1,712,582
10 Caracas Venezuela 4,325,000 43 San José Costa Rica 1,694,778
11 Porto Alegre Brazil 4,035,194 44 Vitória Brazil 1,684,631
12 Recife Brazil 3,805,901 45 Santos Brazil 1,651,906
13 Salvador Brazil 3,804,996 46 Santa Cruz de la Sierra Bolivia 1,614,618
14 Maracaibo Venezuela 3,754,183 47 Cúcuta Colombia 1,609,099
15 Guayaquil Ecuador 3,751,896 48 Tijuana Mexico 1,595,681
16 Monterrey Mexico 3,738,077 49 Campinas Brazil 1,592,024
17 Brasília Brazil 3,553,856 50 Ciudad Juárez Mexico 1,585,034
18 Fortaleza Brazil 3,517,275 51 Rosario Argentina 1,496,113
19 Medellín Colombia 3,496,757 52 São Luís Brazil 1,381,139
20 Santo Domingo Dom Rep 3,264,174 53 Natal Brazil 1,306,261
21 Curitiba Brazil 3,260,292 54 Panama City Panama 1,255,712
22 Havana Cuba 2,896,617 55 Ciudad Guayana Venezuela 1,231,022
23 Cali Colombia 2,793,854 56 Cartagena Colombia 1,227,677
24 Guatemala City Guatemala 2,789,600 57 Tegucigalpa Honduras 1,180,976
25 Quito Ecuador 2,720,764 58 Maceió Brazil 1,180,713
26 San Juan Puerto Rico 2,600,608 59 Torreón Mexico 1,160,367
27 Valencia Venezuela 2,296,861 60 Teresina Brazil 1,132,415
28 San Salvador El Salvador 2,227,808 61 Barcelona - Puerto la Cruz Venezuela 1,104,852
29 Belém Brazil 2,078,405 62 San Luis Potosí Mexico 1,090,838
30 Goiânia Brazil 2,063,744 63 João Pessoa Brazil 1,077,944
31 Puebla de Zaragoza Mexico 2,027,861 64 Concepción Chile 1,040,586
32 Manaus Brazil 2,006,870 65 Valparaíso Chile 1,006,281
33 La Paz Bolivia 2,003,368 66 Querétaro Mexico 1,004,896
Popula8on	
  over	
  1,000,000	
   67
 	
  	
  	
  
Megacities
10
More than 4.000.000
Metropolitan area Country
Population
2009
1 Mexico City Mexico 22,681,726
2 São Paulo Brazil 20,534,112
3 Buenos Aires Argentina 14,542,532
4 Río de Janeiro Brazil 12,058,824
5 Bogotá Colombia 8,493,675
6 Lima Peru 8,482,619
7 Santiago Chile 7,003,122
8 Belo Horizonte Brazil 5,031,438
9 Guadalajara Mexico 4 328 584
10 Caracas Venezuela 4,325,000
More than 8.000.000
More than 1.000.000
More than 12.000.000
 	
  	
  	
  
Physical Geography



Its natural resources and cultural diversity continues to be
fundamental in its territorial organization and development.


Historical Colonization


Created a network of cities


A fully developed “modern” culture


Without economical and social modernization
10
Distinct processes
In city formation
Brasilia, Brazil Lucio Costa
1956 - 1961
Brasilia National Congress, Brazil
Oscar Niemeyer 1958
Percentage	
  of	
  PopulaJon	
  in	
  Urban	
  Areas,	
  1950-­‐2030	
  
	
  	
  	
  	
  
Population grows
Rural to urban migration
 	
  	
  	
  
What’s going
on in Latin
America?
Puerto	
  Madero,	
  ArgenJna	
  
Puente Mujeres
Santiago Calatrava
Punta	
  PaiJlla,	
  Panamá	
  
Punta Paitilla Skyline
Panamá	
  City,	
  Panamá	
  
Biomuseo
Frank Ghery
Panamá	
  City,	
  Panamá	
  
Panamá	
  City,	
  Panamá	
  
Panama Canal Expansion
México	
  City,	
  México	
  
Soumaya Museo
Fernando Romero
Medellín,	
  Colombia	
  
Parque Biblioteca España
Giancarlo Mazzanti
SanJago,	
  Chile	
  
UC Innovation Center
Alejandro Aravena
Iquique,	
  Chile	
  
Villa Monroy
Alejandro Aravena
Caracas,	
  Venezuela	
  
Metrocable Caracas
Urban Think Tank
Natal,	
  Brazil	
  
Arena das Dunas,
Populous
Rio	
  de	
  Janeiro,	
  Brazil	
  
Olympic Park,
AECOM
Caracas,	
  Venezuela	
  
La Rinconada Stadium,
Gensler
Paraguay	
  -­‐	
  Brazil	
  Border	
  
Cataratas de Iguazú
Paraguay + Brazil
Osa,	
  Costa	
  Rica	
  
KURA Hotel
Martin Wells
 	
  	
  	
  
Doing business
in Latin
America?
 	
  	
  	
  
230
Schools of Architecture
Brasil	
   44	
  
Mexico	
   37	
  
Chile	
   22	
  
ArgenJna	
   19	
  
Peru	
   18	
  
Colombia	
   15	
  
Ecuador	
   12	
  
El	
  Salvador	
   10	
  
Boliva	
   9	
  
Costa	
  Rica	
   8	
  
Nicaragua	
   6	
  
Republica	
  Dominicana	
   6	
  
Venezuela	
   5	
  
Guatemala	
   4	
  
Honduras	
   4	
  
Cuba	
   4	
  
Panama	
   2	
  
Uruguay	
   2	
  
 	
  	
  	
  
Total GDP
Human Progress Index
 	
  	
  	
  
Foreign Market Size Index
Human Progress Index
 	
  	
  	
  
Global Competitiveness Index
Human Progress Index
 	
  	
  	
  
Availability of Latest Technologies
Human Progress Index
 	
  	
  	
  
Starting a New Business
Human Progress Index
 	
  	
  	
  
Free Trade 
Agreements
Alexander Monge-Naranjo
 	
  	
  	
  
Enforcing Contracts
Human Progress Index
 	
  	
  	
  
GINI Coefficient of Income Inequality
Human Progress Index
 	
  	
  	
  
Average Income and Inequality
Human Progress Index
Haiti
Nicaragua
Honduras
Bolivia
Paraguay
ElSalvador
Ecuador
Guatemala
Colombia
Perú
Brazil
Panamá
Venezuela
DominicanR.
CostaRica
Mexico
Uruguay
Argentina
Chile
Gini Coefficient
 Per capita income relative to that of US
 	
  	
  	
  
Economic Recovery
Economic Outlook: Projections for Latin American Countries – The Organizations for
Economic Co-operation and Development (OECD)
Figure 1. Growth is set to gradually recover
Source: OECD Economic Outlook.
Table 1. Latin American economies are projected to recover, with differences across countries
A verage
 	
  	
  	
  
The 10 Most Competitive Latin American Economies
World Economic Forum 2015 - 2016
 	
  	
  	
  
Going Global: Challenges from Latin America
Moderator	
   Panelists	
  
Luis	
  Diego	
  Quirós	
  
Pacheco	
  
Director	
  de	
  la	
  Escuela	
  de	
  
Arquitectura	
  
UNIVERSIDAD	
  VERITAS	
  
Costa	
  Rica	
  
Joseph	
  Brancato	
  
Managing	
  Principal	
  
GENSLER	
  
New	
  York	
  
Elias	
  Lindenberg	
  
Senior	
  Vice	
  President	
  
JLL	
  
Houston	
  
Thomas	
  Farrell	
  	
  
Partner	
  
COVE	
  PROPERTY	
  
GROUP	
  
New	
  York	
  

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AIA National Convention_160509_FINAL

  • 1. Going Global: Challenges from Latin America Course  Number:  FR203   Friday,  May  20,  2016,  2:00PM  –  3:00PM   1.0  LU  /  RIBA  
  • 2. This presentation is protected by U.S. and international copyright laws. Reproduction, distribution, display and use of the presentation without written permission of the speaker is prohibited.
  • 3. This program is registered with the AIA/CES for continuing professional education. As such, it does not include content that may be deemed or construed to constitute approval, sponsorship or endorsement by the AIA of any method, product, service, enterprise or organization. The statements expressed by speakers, panelists, and other participants reflect their own views and do not necessarily reflect the views or positions of The American Institute of Architects, or of AIA components, or those of their respective officers, directors, members, employees, or other organizations, groups or individuals associated with them. Questions related to specific products and services may be addressed at the conclusion of this presentation.
  • 4.         AIA Convention 2016 Going Global: Challenges from Latin America Course Number: FR203 Friday, May 20, 2016, 2:00PM – 3:00PM
  • 5.         Going Global: Challenges from Latin America Moderator   Panelists   Luis  Diego  Quirós   Pacheco   Director  de  la  Escuela  de   Arquitectura   UNIVERSIDAD  VERITAS   Costa  Rica   Joseph  Brancato   Managing  Principal   GENSLER   New  York   Elias  Lindenberg   Senior  Vice  President   JLL   Houston   Thomas  Farrell     Partner   COVE  PROPERTY   GROUP   New  York  
  • 6.         Country Gross Domestic Product (at Purchasing Power Parity) Per Capita 1 Brazil 2,309,138 11,892 2 Mexico 1,659,016 14,514 3 Argentina 710,690 17,382 4 Colombia 467,670 10,038 5 Venezuela 369,324 13,480 6 Peru 300,114 9,958 7 Chile 281,368 16,078 8 Ecuador 125,066 8,372 9 Dominican Republic 93,408 9,784 10 Guatemala 74,026 4,875 11 Costa Rica 54,516 12,520 12 Uruguay 52,111 16,019 13 Bolivia 51,478 5,023 14 Panama 48,812 12,615 15 El Salvador 44,845 6,919 16 Paraguay 36,235 5,426 17 Honduras 35,649 4,240 18 Trinidad and Tobago 26,866 19,739 19 Jamaica 24,637 8,747 20 Nicaragua 18,758 3,072 21 Haiti 12,431 1,167 22 The Bahamas 10,786 30,009 23 Barbados 6,300 22,744 24 Guyana 5,842 7,038 25 Suriname 5,069 8,949 26 Belize 2,804 8,069 27 Saint Lucia 2,158 12,476 28 Antigua and Barbuda 1,781 21,363 29 Grenada 1,396 13,135 30 Saint Vincent and the Grenadines 1,259 11,561 31 Dominica 981 13,222 32 Saint Kitts and Nevis 925 16,218 TOTAL 6,837,162 11,770 Latin America and the Caribbean, taken as a whole, would rank as the world's fourth largest economy, after the European Union, the United States and China, and above Japan.
  • 7.         cities of more than 1,000,000 inhabitants Metropolitan area Country Population 2009 Metropolitan area Country Population 2009 1 Mexico City Mexico 22,681,726 34 Asunción Paraguay 1,953,763 2 São Paulo Brazil 20,534,112 35 Barranquilla Colombia 1,872,397 3 Buenos Aires Argentina 14,542,532 36 Montevideo Uruguay 1,868,589 4 Río de Janeiro Brazil 12,058,824 37 Barquisimeto Venezuela 1,852,875 5 Bogotá Colombia 8,493,675 38 Managua Nicaragua 1,795,293 6 Lima Peru 8,482,619 39 Port-au-Prince Haiti 1,753,767 7 Santiago Chile 7,003,122 40 Córdoba Argentina 1,733,404 8 Belo Horizonte Brazil 5,031,438 41 León Mexico 1,714,314 9 Guadalajara Mexico 4 328 584 42 Maracay Venezuela 1,712,582 10 Caracas Venezuela 4,325,000 43 San José Costa Rica 1,694,778 11 Porto Alegre Brazil 4,035,194 44 Vitória Brazil 1,684,631 12 Recife Brazil 3,805,901 45 Santos Brazil 1,651,906 13 Salvador Brazil 3,804,996 46 Santa Cruz de la Sierra Bolivia 1,614,618 14 Maracaibo Venezuela 3,754,183 47 Cúcuta Colombia 1,609,099 15 Guayaquil Ecuador 3,751,896 48 Tijuana Mexico 1,595,681 16 Monterrey Mexico 3,738,077 49 Campinas Brazil 1,592,024 17 Brasília Brazil 3,553,856 50 Ciudad Juárez Mexico 1,585,034 18 Fortaleza Brazil 3,517,275 51 Rosario Argentina 1,496,113 19 Medellín Colombia 3,496,757 52 São Luís Brazil 1,381,139 20 Santo Domingo Dom Rep 3,264,174 53 Natal Brazil 1,306,261 21 Curitiba Brazil 3,260,292 54 Panama City Panama 1,255,712 22 Havana Cuba 2,896,617 55 Ciudad Guayana Venezuela 1,231,022 23 Cali Colombia 2,793,854 56 Cartagena Colombia 1,227,677 24 Guatemala City Guatemala 2,789,600 57 Tegucigalpa Honduras 1,180,976 25 Quito Ecuador 2,720,764 58 Maceió Brazil 1,180,713 26 San Juan Puerto Rico 2,600,608 59 Torreón Mexico 1,160,367 27 Valencia Venezuela 2,296,861 60 Teresina Brazil 1,132,415 28 San Salvador El Salvador 2,227,808 61 Barcelona - Puerto la Cruz Venezuela 1,104,852 29 Belém Brazil 2,078,405 62 San Luis Potosí Mexico 1,090,838 30 Goiânia Brazil 2,063,744 63 João Pessoa Brazil 1,077,944 31 Puebla de Zaragoza Mexico 2,027,861 64 Concepción Chile 1,040,586 32 Manaus Brazil 2,006,870 65 Valparaíso Chile 1,006,281 33 La Paz Bolivia 2,003,368 66 Querétaro Mexico 1,004,896 Popula8on  over  1,000,000   67
  • 8.         Megacities 10 More than 4.000.000 Metropolitan area Country Population 2009 1 Mexico City Mexico 22,681,726 2 São Paulo Brazil 20,534,112 3 Buenos Aires Argentina 14,542,532 4 Río de Janeiro Brazil 12,058,824 5 Bogotá Colombia 8,493,675 6 Lima Peru 8,482,619 7 Santiago Chile 7,003,122 8 Belo Horizonte Brazil 5,031,438 9 Guadalajara Mexico 4 328 584 10 Caracas Venezuela 4,325,000 More than 8.000.000 More than 1.000.000 More than 12.000.000
  • 9.         Physical Geography Its natural resources and cultural diversity continues to be fundamental in its territorial organization and development. Historical Colonization Created a network of cities A fully developed “modern” culture Without economical and social modernization 10 Distinct processes In city formation
  • 10. Brasilia, Brazil Lucio Costa 1956 - 1961
  • 11. Brasilia National Congress, Brazil Oscar Niemeyer 1958
  • 12.
  • 13. Percentage  of  PopulaJon  in  Urban  Areas,  1950-­‐2030           Population grows Rural to urban migration
  • 14.         What’s going on in Latin America?
  • 15. Puerto  Madero,  ArgenJna   Puente Mujeres Santiago Calatrava
  • 16. Punta  PaiJlla,  Panamá   Punta Paitilla Skyline
  • 17. Panamá  City,  Panamá   Biomuseo Frank Ghery
  • 19. Panamá  City,  Panamá   Panama Canal Expansion
  • 20. México  City,  México   Soumaya Museo Fernando Romero
  • 21. Medellín,  Colombia   Parque Biblioteca España Giancarlo Mazzanti
  • 22. SanJago,  Chile   UC Innovation Center Alejandro Aravena
  • 23. Iquique,  Chile   Villa Monroy Alejandro Aravena
  • 24. Caracas,  Venezuela   Metrocable Caracas Urban Think Tank
  • 25. Natal,  Brazil   Arena das Dunas, Populous
  • 26. Rio  de  Janeiro,  Brazil   Olympic Park, AECOM
  • 27. Caracas,  Venezuela   La Rinconada Stadium, Gensler
  • 28. Paraguay  -­‐  Brazil  Border   Cataratas de Iguazú Paraguay + Brazil
  • 29. Osa,  Costa  Rica   KURA Hotel Martin Wells
  • 30.         Doing business in Latin America?
  • 31.         230 Schools of Architecture Brasil   44   Mexico   37   Chile   22   ArgenJna   19   Peru   18   Colombia   15   Ecuador   12   El  Salvador   10   Boliva   9   Costa  Rica   8   Nicaragua   6   Republica  Dominicana   6   Venezuela   5   Guatemala   4   Honduras   4   Cuba   4   Panama   2   Uruguay   2  
  • 32.         Total GDP Human Progress Index
  • 33.         Foreign Market Size Index Human Progress Index
  • 34.         Global Competitiveness Index Human Progress Index
  • 35.         Availability of Latest Technologies Human Progress Index
  • 36.         Starting a New Business Human Progress Index
  • 37.         Free Trade Agreements Alexander Monge-Naranjo
  • 38.         Enforcing Contracts Human Progress Index
  • 39.         GINI Coefficient of Income Inequality Human Progress Index
  • 40.         Average Income and Inequality Human Progress Index Haiti Nicaragua Honduras Bolivia Paraguay ElSalvador Ecuador Guatemala Colombia Perú Brazil Panamá Venezuela DominicanR. CostaRica Mexico Uruguay Argentina Chile Gini Coefficient Per capita income relative to that of US
  • 41.         Economic Recovery Economic Outlook: Projections for Latin American Countries – The Organizations for Economic Co-operation and Development (OECD) Figure 1. Growth is set to gradually recover Source: OECD Economic Outlook. Table 1. Latin American economies are projected to recover, with differences across countries A verage
  • 42.         The 10 Most Competitive Latin American Economies World Economic Forum 2015 - 2016
  • 43.
  • 44.
  • 45.
  • 46.         Going Global: Challenges from Latin America Moderator   Panelists   Luis  Diego  Quirós   Pacheco   Director  de  la  Escuela  de   Arquitectura   UNIVERSIDAD  VERITAS   Costa  Rica   Joseph  Brancato   Managing  Principal   GENSLER   New  York   Elias  Lindenberg   Senior  Vice  President   JLL   Houston   Thomas  Farrell     Partner   COVE  PROPERTY   GROUP   New  York