1. The Company, the Employees and the
Society – Effective Partnership Model
Transaero Airlines
2. Transaero Airlines today
Russia’s second-largest passenger
carrier
Largest long-haul aircraft fleet operator
in Russia, the CIS and Eastern Europe
Modern aircraft fleet: Boeing 747,
Boeing 777, Boeing 767, Boeing 737, Тu-
214
A wide route network that covers more
than 200 routes worldwide
More than 11,000 employees
Highest rating for corporate social
responsibility AAA(s), awarded by the
Reputation rating agency
3. Social Programs
Back to the Future program
dedicated to healthcare
assistance for seriously ill children
Quality-of-Life Improvement and
Adaptation Program for Disabled
People
Accessible Air Transportation
“The Journey to Transaero
Country” Corporate volunteering
program
4. Корпоративное волонтерство
«Трансаэро»
1. Вовлечение сотрудников компании в
благотворительные и социальные
программы, реализуемые компанией –
укрепление репутации компании
2. Профессиональное развитие кадров,
выявление лидерских качеств
3. Укрепление корпоративной культуры и
ценностей, повышение лояльности и
морального духа; развитие творческой
инициативы сотрудников формирование
самообучающей среды
4. Формирование эффективных внутренних
коммуникаций
Transaero Corporate Volunteering
Involving the employees in the charity
and social programs carried out by the
company
Developing professional skills;
identifying leadership skills;
developing creativity
Strengthening corporate culture;
increasing loyalty and adherence to
moral values; creating a self-learning
environment
Creating effective internal
communications
5. More than 1,000
employees are involved in
the program
Volunteering unites
employees from
Moscow, Saint-
Petersburg, and across
the whole Russia
All corporate volunteers
are welcome to the
Volunteers Club of
Transaero
6. Transaero Corporate Volunteering major
activities
Disabled children rehabilitation programs
Orphan children social adaptation
Pro-bono
Corporate blood donor drives
Private donations
7. Brief History of Aviation series
This is the world’s first series about the aviation,
authored by the patients of the pediatric cancer
centers of Moscow and Saint Petersburg
“Brief History of Aviation” was created within
the “Back to the Future” program by “Yes”
Studio, located in Saint-Petersburg. “Back to the
Future” is aimed to help seriously ill children
The presentation of the first season of “Brief
History of Aviation” gathered over 300 guests:
wards of the charitable funds, graduates of
orphanages and boarding schools, Transaero
Volunteering Program participants, and, of
course, the young animators, the authors of the
series
8. Flight of Hope
Transaero Airlines has launched the unique for the Russian aviation
sector charitable project Flight of Hope. The project pursues its goal to
raise donations to assist sick children and promote a culture of
philanthropy in society
Passengers on Flights of Hope are able to lend a helping hand to
children suffering from life-threatening heart, brain and spine diseases
by making donations for children supervised by the Life Line Charity
Fund
There are always corporate volunteers in the crews of Flights of Hope
9. Soulful partnership
Since 2011, Transaero is the regular partner of
the New Year Fair Dushevny Bazar (Soulful
Bazaar), where the company’s employees:
Organize fund-raising events
Conduct informational campaigns
Work for non-profit organizations
10. Tasty Auction
Transaero airlines and “Children's Heart” foundation
organized the fundraiser for seriously ill children
treatment – the “High Flyer Kitchen” auction
The auction lots were the original cakes, created by
the company’s top management with the help of
Moscow’s leading confectioners
11. Up in the Sky
Transaero regularly organizes the career
guidance events for children from orphanages
Together with the airline and airport staff, the
children are immersed in the fascinating journey
to the world of aviation. They take part in the
excursions in the airport and on board of the
aircraft, socialize with pilots, flight attendants
and technicians
12. Life is Not a Token-coin
Twice a year, Transaero employees take part in the
charity event called “Life is Not a Token-coin”
Special boxes for collecting coins are installed in
company’s offices, and the collected money is then
transferred to the “Life Line” Fund
13. Blood Donation
One important component of Transaero charity
program is the organization of blood donation
events under the “Donate Blood and Save a
Life” motto
Corporate Blood Donation days are held
regularly and there are always 100 and above
employees willing to donate
14. Opportunity to help those who needs it the most (the act of helping) – 22%
Opportunity to contribute to charity culture development in the society – 20%
Emotional commitment from the beneficiaries – 19%
Opportunity to see the result of the volunteering efforts and the sense of teamwork and
unity – 12%
Opportunity to realize own creative/leadership/other capabilities (e.g., the process is
more important than the result or the public assessment) – 10%
Opportunity to have fun – 8%
Opportunity to chat with the colleagues in the informal environment – 3%
Opportunity to demonstrate own creative/leadership skills– 2%
Corporate volunteers' motivation
15. Formula for success
Relevance to the company’s
priorities
Considerations of the employees’
interests and competencies
Focus on the needs of the society
Training programs for volunteers
Personnel involvement in all stages
Senior management participation
Information campaign
22. Various channels to communicate with volunteers
Intranet
Email campaigns
Posters
Videos
Groups in the social media
Column in the corporate magazine
Forum
Annual reports
24. Popularization of the program
Senior management participation
Contests for volunteers
Corporate communication channels
Blog for volunteers
Volunteers Club
25. Key prospects of the volunteer movement development
Multistage system of training for
initiating, implementing and
coordinating projects
Developing skills of the initiative
volunteers
Increasing the number of charitable
projects
Mentoring system and leadership
development
Developing the volunteer movement in
the regions of Russia; providing the
regional leaders with the opportunity to
conduct the local projects (with the
consideration of Transaero social policy)
Volunteer Projects Competition
Enhancing the quality of the volunteer
movement in Transaero
Identification and analysis of the initiatives,
aimed to support and develop the social
programs
Initiating new projects, which correspond
to the priorities of Transaero social policy
Supporting initiatives, which promote the
priorities of Transaero social policy
Developing leadership skills and providing
opportunities for creative and social self-
fulfillment for the employees
