1. Pulsar HEALTH
a Cello product
Pulsar Health supports your
marketing decisions by giving you
real-time, 360º views into what
patients and health care professionals
(HCP) think and feel.
Using unique data sources, intuitive
analysis and world-leading data
science, Pulsar Health helps you stay
ahead of the competition by going far
beyond the capabilities of traditional
social listening tools.

2. Pulsar helped the DoH
monitor changes in public
concern around Ebola. An
alert system informed their
PR department of changes
in discussion and sentiment
through 24/7 analysis.
Weekly Pulsar reports were
issued to provide learning
on audience behaviour and
information on influencers,
allowing the DoH to ensure
effective communications
with the public.
Anthony Rowbottom of
pharma focused digital agency
Branding Science explains why
Pulsar works well for them: “It’s
the easiest platform to work
with, and the most creative in
its outputs.
Pulsar helped us advise a top
pharma client very precisely
on their communications
strategy around the diabetes
conversation, including a real-
time approach for them to stay
ahead of competition.”
Porter Novelli London started
using Pulsar in 2015, when
they needed to benchmark the
social equity of their healthcare
client against its competitors.
Simon Sanett, Associate
Director, Digital & Content
Strategy, says: “I would sum up
Pulsar in three words: robust,
flexible and innovative. What
I really love is that they listen
to our feedback and add
client suggestions to their
development cycle.”
The Food Standards Agency
have been using Pulsar for
the past 18 months after they
discovered a correlation
between mentions on
Norovirus on Twitter, and lab
report data. Sian Thomas,
Head of Information
Management at FSA, says:
“We now have an 80%
accuracy rate in predicting
outbreaks the following
week - that’s so much higher
than we expected.”
"Pulsar quickly
helped us spot
public concerns
on Ebola."
"You get more
than data: you
get actionable
insights."
"I have found
Pulsar great to
work with - they
really listen."
"The scope
for social data
in research is
huge."

3. Pulsar HEALTH enables
researchers and planners to:
Pulsar’s unique audience builder enables you to identify HCP and specific patient
groups worldwide, on both Twitter and Facebook. This helps you identify:
Result: By segmenting your audiences and understanding their behaviour online,
your communications are much more targeted.
Understand your audience of HCPs and patients
which individuals influence the debate on key therapy areas and
see content they are sharing
the size of their influencer network and its dynamics
the location, demographics and interests of your patient and
HCP audience

4. Pulsar HEALTH enables
researchers and planners to:
Pulsar Health gives you powerful text and visual analytics of all public social
media, news, and forum content. This enables you to get close to any therapy
area globally to identify:
Result: By zooming in on topics, channels and influencers and making informed
decisions, you can be much more effective in getting your message across to
the relevant audience.
Understand the landscape of a therapy area
which unmet needs are being expressed by patients, caregivers
or HCPs
the size, location of the discussion by each stakeholder group
channels which are driving the debate
emotional responses expressed in the language and visual
content

5. Use Pulsar Health’s integrated brand level metrics to measure the ROI of your
digital activity. By combining the impact of all your channels together, you can:
Result: Understanding what drives success on your own channels in context of
competition will help you prove your marketing efforts to your clients or your
stakeholders and amplify marketing success.
Evaluate campaigns & benchmark brand health
Pulsar HEALTH enables
researchers and planners to:
visualise how each channel contributes to your overall brand footprint in
social media and benchmark this against your competitor
understand what drives its viral appeal, to create more engaging content
track any social digital content and see how it is shared in realtime
see how your campaign posts are performing by engagement, reach and
visibility as well as by media, topic or any custom category

6. Our specialist team of account managers and consultants will support you every
step of the way to ensure you get the best out of Pulsar Health.
Support
Onboarding
Training sessions with all your key
stakeholders on how to use the
platform, tailored to your
specific objectives
Tackling regulatory issues head on
to avoid costly errors e.g. Designing
Adverse Reporting Programmes
Setting up your audience panels to
maximum efficiency
Understanding what success looks like
for your team, and putting the right
support package in place
Support
Ongoing consulting to help you set up
your research projects
In-app chat and support to give you
real-time support
Helpdesk to support your team 24/7

7. Consultancy
Whether you have a one-off deadline or need a regular report, our team of
healthcare researchers can help. We will set up your projects and deliver insight
and recommendations via a range of customised reports, including:
Managing Adverse Event Reporting
Weekly or monthly social media insights
Product launch or campaign reviews
Real-time crisis reporting
Insight report responding to specific business questions or therapy area
Early asset therapy landscape reviews and strategic positioning analysis
Mapping audiences, their social networks and interests
Influencer mapping for strategic social media PR
Identifying need states for innovation projects

8. Get in touch:
info@pulsarplatform.com
+44(0) 20 7874 6599