Final presentation on an ad campaign created & designed for Burberry London by Elena Herrerias

2. BACKGROUND
• Luxury fashion brand
• Est. 1856, Basingstoke, UK
• Signature tartan plain lining on items
• One of the most counterfeited high-end brands

3. IDEA
• Attract & involve new target market
• Show people that high-quality is worth it
• Use campaign to show appreciation to inspiration of
the signature Burberry London look.

4. CAMPAIGN
• World-wide campaign
• Opportunity to be models for the next line
• Will give the opportunity for new target market
• Show appreciation to all of the workers that inspire
Burberry’s classic, professional look
• The goal of this campaign is to increase each social media
outlet’s following by 10%

5. SOCIAL MEDIA

6. SOCIAL MEDIA PLAN
F A C E B O O K
• Act as landing page for
campaign
• Medium for sharing
blogs, instagram posts,
and YouTube videos to
remind participants and
viewers about
T W I T T E R
• Act as quick and simple
updates during
campaign
• Can share Instagram,
blog, and YouTube links

7. SOCIAL MEDIA PLAN
I N S T A G R A M &
Y O U T U B E
• Instagram would show clips
of YouTube videos and
contestants
• Include new arrivals and
garments mixed in
• YouTube will show detailed
videos of contestants and
tips on popular products
and their use
B L O G
• Main source of
information for
campaign
• Embedded in site
• Shows detailed updates
on contestants and new
arrivals

8. INTERNET MARKETING
• Banner ads
• Google Adwords
• Pay Per Click Ads
• Paid social media promotion

9. KPI/BUDGET
TOTAL BUDGET: $660,000
• Agency Costs
• Ad Design
• Photography
• Video Production
• Promotion

10. QUESTIONS?