2. University of California & LinkedIn
Elaine Peters – Director, Systemwide Talent
Acquisition and Executive Recruitment

3. The Transformation
UC Talent Management Strategy

4. People – the Most Valuable Resource
Our faculty. Our students. Our staff
We are here to innovate and explore. To make things better.
UC competing for top talent
• Technology
• Fundraising
• Healthcare
• Executive

5. The University of California
Our people exchange ideas, make advancements and educate millions
Second largest employer in California
Mission of teaching, research & public
service

6. Reactive recruiting
Limited tools and resources
Dependent on search firms
Little external presence on social
media
Decentralized talent functions
Difficulty collecting data
Before The Transformation

7. The Approach
Organization Transformation
#1 Talent acquisition as a strategic
partner
#2 Training, tools and resources
#3 Telling our story on LinkedIn

8. Strategic business partner
New proactive approach
After The Transformation

9. 250,000 Followers
119,000 employees on LinkedIn
$2 million savings
50% internal talent
After The Transformation

10. Focus on internal talent
External hires not as successful
Employee value proposition
Candidate experience
Trends and Next Steps

11. Before & After
Lack of understanding from senior
leadership
Commitment from senior leadership
Dependency on search firms Reduced use of search firms
Limited ability to reach out to
passive candidates
Little training for recruiters
Lack of marketplace presence
No talent management strategies
Ability to contact passive candidates
Recruiters = talent advisors
Presence through career pages,
sponsored jobs
Systemwide talent management
strategy in place

12. Define a talent management strategy
Identify talent acquisition
Identify internal top talent
Provide training & resources
Closing Thoughts

13. Questions

15. Color palette

16. Primary color palette
WhiteBlackLinkedIn blue
Light grayMedium grayDark gray

17. Please use sparingly in the following order
Accent color palette
Red Orange Teal
Yellow Pink Green Gray
PurpleBlue
First pick
Last pick

18. Icons

19. Icons

20. Charts

21. Which chart should I use?
The column chart is best utilized when showing a comparison between different metrics within the same set i.e.
the number of app downloads for LinkedIn, Pulse, Recruiter, and Contacts.
The area chart is best utilized when visualizing the composition of data sets over a period of time i.e.
engagement for different sites over the past year.
The bar chart is best utilized when showing a comparison between LinkedIn metrics (highlighted in blue) and
other company’s metrics (colored in gray).
The pie or donut chart is best utilized when visualizing the composition of data sets in relation to each other
i.e. racial diversity in the tech industry. Use the donut chart when there are more than 5 categories.
The line chart is best utilized when visualizing the distribution of data sets over time i.e. the revenue of many
different companies for the past 3 years.
The scatter chart is best utilized when visualizing the relationship between data sets i.e. the purchasing
behavior of different cohorts.

22. Column chart
10
20
30
40
50
60
70
0
25
50
75
100
Region 1
Region 2
Region 3
Region 4
Region 5
Region 6
Region 7
Source: As calculated by comScore, including SlideShare beginning in 2012

23. Pie chart
32%
27%
10%
Region 1
Region 2
Region 3
Source: As calculated by comScore, including SlideShare beginning in 2012

24. Bar chart
20
30
40
50
60
70
80
0 25 50 75 100
Competitor 6
Competitor 5
Competitor 4
Competitor 3
Competitor 2
Competitor 1
LinkedIn
Source: As calculated by comScore, including SlideShare beginning in 2012

25. Donut chart
32%
27%
10%
9%
7%
6%
5%
4%
Region 1
Region 2
Region 3
Region 4
Region 5
Region 6
Region 7
Region 8
Source: As calculated by comScore, including SlideShare beginning in 2012

26. 0
25
50
75
100
Area chart
Region 1
Region 2
Region 3
Region 4
Source: As calculated by comScore, including SlideShare beginning in 2012

27. 0
25
50
75
100
Line chart
Region 1
Region 2
Region 3
Region 4
Source: As calculated by comScore, including SlideShare beginning in 2012

28. 0
25
50
75
100
Scatter chart
Region 1
Region 2
Region 3
Region 4
Region 5
Source: As calculated by comScore, including SlideShare beginning in 2012

29. Map elements

30. Map elements
Pin markers
Dialog label
Dialog label 1
This dialog label can be
used to describe
characteristics of a point
on the map
Dialog label 2
This dialog label can be
used to describe
characteristics of a point
on the map
Dialog label 3
This dialog label can be
used to describe
characteristics of a point
on the map
Area markers

31. Map elements
TIP
Use the pin markers to draw attention
to specific locations.
Use the dialog labels when you
absolutely can’t convey all the
information verbally.
Use the area markers to convey spatial
coverage, or value (i.e. a larger circle
means a higher density metric).

32. Pin markers

33. Dialog labels
Dialog label
This dialog label can be
used to describe
characteristics of a point
on the map
Dialog label
This dialog label can be
used to describe
characteristics of a point
on the map
Dialog label
This dialog label can be
used to describe
characteristics of a point
on the map

34. Area/density markers