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Mdm 2009 trends
1. MDM 2009
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Einat Shimoni
EVP & Senior Analyst
Enterprise Applications,
Analytics & KM Strategies
www.einatstki.blogspot.com
Einat Shimoniās work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 1
2. MDM Definition
āThe set of disciplines and methods to ensure the
currency, meaning and quality of a companyās reference
data within and across subject areas & systems.
MDM ensures that your systems leverage and reuse
common, accurate business data.ā
Source: http://www.information-management.com
Sound
familiar?
Werenāt CRM/ERP/EDW/SOA projects
supposed to handle thisā¦?
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3. How did we try to solve this?
ļµ Homegrown MDM solutions
ļµ CRM as MDM for customer data
ļµ Operational system as āmaster dataā store
ļµ DW acts as MDM (data model and type of data
stored is not usually right for this)
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4. The business problem
ļµHow is a customer defined across all business
units and verticals?
ļµHow can we shorten time to realize benefits
from M&As?
ļµIs there a standard hierarchy of products or
product catalog?
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5. The Technological Problem
ļµLegacy data sets are modeled with vertical
applications in mind, which leads to the duplication
of the same information across multiple data sets
ļµCreating one āsingle version of the truthā (source
of information) isnāt enough, you have to control
the way end users extract and use it
ļµOrganizations with vertically structured IT
organizations may not be "politically" ready for the
move toward a centralized representation of
customer information
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6. Another MDM definition
ļ“ Master data refers to the data elements that describe the core business
entities (customer, product, employee, organization, location).
ļ“ The management of master data is the practice of defining, standardizing,
and maintaining the data elements for these core business entities. In
other words, MDM is the management of the organizationās data assets.
ļ“ Any successful MDM implementation needs a set of disciplines, policies,
procedures,Text here
Your methods, and infrastructure, along with Your Text here who have
individuals
authority over, are accountable for, and administer the data.
Source: Cutter Consortium
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7. IT and Business services
Whatās in the product?
The actual MDM Hub
Specific data models
Data Integration tools
Data Quality tools
Enrichment
Data Governance
Source: Adastra
MDM is a strategic business (and sometime political) toolset
for data ownership and governance
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8. Many termsā¦
Decision rights and accountability for data
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Source: The MDM Institute
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9. Benefits of using MDM
ļµ One common view of key business data
ļµ Leverages existing infrastructure
ļµ Increasing ROI from application projects
ļµ Enforcing āData Policiesā
ļµ Reduces duplicate data entry
ļµ Cleaner information
ļµ Ability to execute processes faster (e.g ā
marketing plans)
ļµ Cases in which MDM is most important:
ļµ M&A faster time to benefit
ļµ Compliance reporting
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10. MDM Hub āStylesā
Your Text here Your Text here
Source: MDM Institute
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11. MDM Maturity model
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Source: baseline consulting, TDWI
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12. MDM is a āSOAā way to look at data
SOA Application Platform
SOA Information Platform
Business Data services
SOA Infrastructure Platform
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13. Trends in MDM market
ļµExpected to exceed $3B by 2012 (MDM Institute)
ļµMove to vertical/horizontal solutions: EMPI, CDI,
PIM, Financial reporting
ļµMDM āsilosā/single entity (1st step) as opposed to
enterprise MDM (2nd step for very large enterprises)
ļµWanted: MDM and Data governance specialists
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14. STKI CIO Survey 2009: Data
Mng.
Are you planning to enter MDM? Trends
60%
51%
50%
40%
36%
35%
27%
26%
30%
2008
2009
20%
11%
10%
0%
Not familiar with term No plans Plans to enter MDM
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15. Data
MDM Reality in Israel Mng.
Trends
ļµ Most Israeli organizations donāt have a business
entity that is in charge of Data
ļµ Organizations like the MDM model and concept
ļµ Some are considering using their DW as MDM
(some are starting to)ā¦ but wondering about
the data model
ļµ Drivers:
ļµ Compliance and regulatory reporting
ļµ Economies of scale for M&As
ļµ Cross/Up-sell
ļµ Legacy apps
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16. Data
Recommendations Mng.
Trends
ļµ Establish a global design but take a low-risk
phased implementation approach
ļµ Data Governance program is a MUST
ļµ Be aware of the politics involved (executive
sponsorship is helpful)
ļµ Who are the data stewards? (they will be
managing the data)
ļµ Top-down approach, start with the business
ļµ Think of it as a āWay of lifeā, not a project
ļµ Avoid heavy customizations, products are
evolving quickly
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17. For more ideas and research go to:
www.einatstki.blogspot.com
18. Thank you!
Einat Shimoni
EVP & Senior Analyst
Enterprise Applications,
Analytics & KM Strategies
Einat Shimoniās work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 18