2. Factiva: The Intelligence Engine With tight budgets and the exponential growth of daily business news and information, it has become increasingly difficult to stay on top of critical information relevant to your organization. Factiva, the world’s best collection of premium global sources, provides intelligence derived from business news and information that is critical to the success of every company. 2
3. Best collection of leading business and news sources available anywhere 3 Over 60% of the key Factiva sources are not available on the free Web
27. Snapshots- Capture Essential News Effective way to find and monitor news on an industry, company, region or topic Visualizations, videos and trends present hot topics at a glance Simple search for deeper research Customize with your Factiva alerts or RSS feeds Web-based Snapshot Factiva for iPad Application* On–the-go access to Snapshot * Requires Factiva Subscription
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31. Factiva Built for the Information Professional 8 Find, Interpret & Organize Information Understand the Market & Trends Share Knowledge with Diverse Teams Research is the primary function Provide Analysis for Decision Making Monitor Competitors & Uncover Opportunities
32. Factiva Built for the Marketing Professional Drive More Targeted Campaigns Recognize & Respond to Changing Trends Generate High Quality Leads Drive Marketing & Brand Strategy Monitor Competitors & Determine Opportunities Interpret & Share Information
34. Quickly Find, Analyze, Share, and Monitor Valuable Information 11 Find Analyze Share Monitor
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37. Marketing ProfessionalUse Case A California-based multinational corporation that designs & markets consumer electronics, computer software, and personal computers needs to grow the small business segment in select EMEA countries and identify & qualify prospects to pass to sales. The Issues: Difficult to surface news on smaller, unlisted companies and provide sales with reasons to call The Solution: By using Company Radar and screening criteria, a small-scale French electronics company that recently changed CTO’s is included in the results. Marketing delivers this hot lead to sales to begin communicating with this prospect for early discovery and needs/challenges understanding. 13
38. Rely on The Best to Improve Your Bottom Line Factiva’s global content and innovative technology helps you and your organization quickly find, analyze, share and monitor critical, actionable information to: Monitor risks Assess business opportunities Drive organizational knowledge Enable better, faster more informed decisions Compete more effectively 14
Editor's Notes
simple yet effective way to find and monitor news and information on a specific industry, company, region, or topic in a single place. With a rich variety of content including video, visualization of information including new heat maps and timelines– these Snapshots present your filtered news in organized, consumable modules so you can read, scan and digest it more easily. Simple Search provides relevant results for deeper research
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Details:The Solution: Select relevant articles to create and edit daily press reviews using the Newsletter Builder application within Factiva.comObtain flexible formatting and customization options such as including comments and adding table of contents, for easy readingCost-effectively expand efficient news distribution across the organization, while complying with copyright restrictions using Factiva ReaderLearning tab on Factiva.com- 3 case studies..implement them—switch to Red Cross
Select EMEA countries including France and GermanyFactiva Value- Company Radar visually scans news on prospects; Screening by annual sales, country and management moves; Company profiles prequalify opportunity before passing to sales; iPad access for mobile teamsResults- Along with creating Company Radars on lists of companies provided by list vendors, the Marketing team sets search criteria of sales revenue between 0-5m, France or Germany, and selects the Management Change business topic under the news. Using this search, a small-scale, French electronics company is included in the results. This company has recently changed CTO’s – which is often an early indicator for organization-wide systems and hardware change - and can begin communicating with this prospect for early discovery and needs/challenges understanding. The prospect has potential to replace hardware and software for over 200+ employees.
Comprehensive [31,000 business and news sources]Global [200 countries and 26 languages]Trusted [Dow Jones, The Wall Street Journal, Barron’s…]Dedicated [2,000 seasoned journalists, 150 researchers…]In-depth [30+ industries, 3,649 targeted publications]Multi-media [print, digital, newswires, blogs, video, audio…]USE FACTIVA STORY TO SEE IF LANGUAGE NEEDS TO BE UPDATED!
