1. BUSINESS COMMUNICATION
(DIPLOMA)
[BD100]
Nurfilzah Zaireen binti Zaidi
Siew Kah Yan
Geraldine Isabelle Lee
Fatou Dahaba
Chong Ee Teng
10014384
14
10015407
82
10016442
01
10014382

9. Encourage people to drink fresh and
healthy juice instead of factory produced
juice that are usually sold in convenience
stores.
Quality: To produce high quality juice.
Expansion: Establish strong sales in order
to innovate and expand the business to
other locations.
Encourage recycling. (Since we have a

11. UCSI
University
premises.
Plan to
expand to
other

17. OFFER AVAILABILITY
• School campus
• Reasonable & fair price
• Part-time jobs for students
• In-campus delivery
• Student & Staff promo
BE RESPONSIVE
• Social media platform
• Delivery call
• Customer Loyalty
CUSTOMER CARE
• Cater the needs & wants
• Current situation
• Haze, weather, sickness etc
ASPIRING INNOVATOR
• Cold-pressed technology
• Superfood addition
• Nutritional update
• Customizing fruit juice
CSR & GREEN MARKETING
• Sponsorship
• Achievements & Brand Exposure
• Contribute to the Community
• Educate & Spread Awareness
• Recycle program
• Sustainability
REACHING NEW MARKETS & CUSTOM
• Weekly Challenge & Seasonal Flavours
• Kiosk Expansion

19. The survey that we undertook is a
successful undertaking:
- It enabled us to appropriately gauge the
preference of people in UCSI University towards
quality and healthy fruit juices to be sold by
vendor
- It also helped us to ascertain the price and
distance people at the university are willing to
burden to fruit juice being sold vendors
- It also help us to confirm whether there is a
readily available market for fruit juice in the
university

21. The exercise that we undertook was a
success as it helped us to realize the
objective of the project.
The motivation of the project was to effectively
ascertain the business viability of a stall located
in UNSCI University selling fruit juice
The study has found that due to the climatic
conditions in Malaysia people are in constant need
of refreshments
The study also helped us to determine the kinds of
fruits that are preferred by the potential