Present 3 advantages and 3 disadvantages of each strategy option. Focusing marketing efforts son targeting new customers to expand the brand community (Strategy 1) Developing new product offerings in the form of line extensions, such as flavored seltzer waters, or new product lines, such as functional beverages (Strategy 2) Continuing to create and deliver aggressive and irreverent marketing campaigns with new content, partnerships, and guerrilla marketing (Strategy 3) Focusing on cultivating the Liquid Death community through its Liquid Death Country Club (Strategy 4) Toning down its marketing content to allow for greater appeal to a broader customer base (Strategy 5) .