How and why to implement Influencer Marketing in your Content Marketing Plan

2. WHAT IS AN INFLUENCER?
• A trusted voice
• A fresh perspective
• An authority
• Thought-leader
• Expert in a subject matter
• A Celebrity
• A way to engage with your
audience

3. WHY USE INFLUENCER MARKETING?
LEVERAGE INFLUENCERS’ EQUITY TO
DELIVER CONTENT IN A UNIQUE WAY

4. HOW TO USE INFLUENCER MARKETING
 Identify the Influencer
 Get to know the Influencer
 Develop Content with a
Purpose
 Share With Influencers
 Monitor Influencers

5. IDENTIFY THE INFLUENCER
• Follow industry social media
• Ask colleagues who they follow
• Use search engines
• Use Social Media Listening Tools
For example: Crimson Hexagon,
Sysomos, Radian 6, etc.
•Who is talking about your brand
•Who is talking about your
competition
•Who is talking about your
industry

6. Who
What
Where
When
&
How
• Follow-them
• Engage with them
• Retweet
• Comment
GET TO KNOW THE INFLUENCER
• Read their content
• Watch their videos
• Share

7. CONTENT WITH A PURPOSE
 Identify the customers’ pain point
 Identify where the audience is online
 Research and understand the type of
content the Influencer shares
 Develop content that:
 Speaks to the pain point
 Is inline with the Influencers
message

8. SHARE WITH INFLUENCERS
Press release
Private Message via Social
Media or email
Optimize the content for
discovery
Pay or contract Influencer

9. MONITOR INFLUENCERS
Are they sharing?
What and how are they sharing?
Share unique Influencer content
Track progress against pre-determined key performance indicators (KPI)
Determine if you want to continue

10. OPTIMIZE AND REPEAT
Identify
Get To
Know
DevelopShare
Monitor