Sponsorship Powerpoint Proposal

1. Eastern SuperMoto Racing Association Sponsorship Proposal Supermoto Racing located in Eastern North America, for racers of all ages and skill levels in a family atmosphere, as well as, a place where some of the fastest riders in the U.S. still race; for example, Johnny Lewis (XTRM/AMA Supermoto Top 3 racer), Patrick Jacobsen (USGPR multi time champ), Emerson Connor (Red Bull Rookies Cup Racer), Jason Colon (XTRM/AMA Supermoto Racer), Kyle McGrane (Multi time Amateur National Champion),as well as, two time AMA Pro Supermoto Champion & 2008 X Games Supermoto Champion, Mark Burkhart and many more.

2. I, Tony Murray, was at my wits end. I couldn't get people to respond to phone calls or emails. My verbal partner decided to drop out of the process. And, all of the work that was supposed to have been completed in the off-season was incomplete. Time had run out on the idea of a SMUSA race season. Upon having a conversation in the first week of June 2006, everything seemed to change. I had heard from riders in regards to making something happen so that they would have another place to ride. I felt compelled to do something but, I didn't know exactly what could be done. Sonja Lifsey, Jason Hartman of Teknikos Racing, and myself decided that it was time to give the riders something they could build. We figured that if they helped build the series, then it would definitely be something that would keep their interests in mind. A series that they would help expand through the spirit of competition, while reaching out to others who may have never experienced the sport of supermoto. Thus, the beginning of Eastern SuperMoto Racing Association (ESMRA). It was now a race against the clock. Could we do what needed to be done in time to assume the race dates that SMUSA had set with different tracks and organizations? This became an around the clock effort by all three of us to get this done. Jason instantly became the webmaster, as well as a sponsor for the organization. Sonja, ESMRA COO, and Jason worked tirelessly on getting everything formatted correctly for the website. I worked every day or every night to help finance the project. Once my work day was done, I would help Sonja and Jason. Truly a 24 hour per day effort given by three people who wanted to make something happen for the sport of supermoto. Glad we did it! Eastern SuperMoto Racing Association, established June 22, 2006. Written by Tony Murray (CEO of ESMRA) How ESMRA Began

4. The sport emerged in the United States in the late 70’s through the mid 80’s with the popularity of the ABC Wide World of Sports television series “Superbikers”. This series matched top riders from road racing, drag racing, flat track, and motocross against each other in order to answer the bigger question of who was the best of the best. The U.S. series may have faded into history but the French adopted the sport and have elevated it to new levels (Supermotard is the French translation derived from the word Superbiker). The sport has developed a huge European following as evidenced by the debut of an FIM sanctioned World Championship in 2002.

5. Supermoto racing is a relatively inexpensive way to experience the precise handling and control of road racing and the raw acceleration and braking of dirt bike racing. It’s a sport that’s showing resurgence here in the United States with a growing legion of advocates, from participant to spectator. As a matter of fact, the sport of supermoto in the U.S. has grown to the point where it has become a featured event in the Summer X-Games.Racer Johnny Lewis at the Navy Moto X Games (dirt section of track) (Pavement section of track) Supermoto Racing

6. ESMRA focuses on being organized on and off the track, with rider safety as a priority but, also having everything going to plan. ESMRA offers a personal website for riders to receive all racing information from “how to”, rules, classes, and race day schedules, even before the riders leave there homes. They also offer riders online sign up, contingency waivers, race results, updated photos, rider benefits for lodging (before and after events), links to sponsor sites, as well as, various ways to contact them. ESMRA is at a level of there own and are proud of what they do. Organized www.ESMRA.comHomePage

7. Within 5 years ESMRA has gone from being just an idea and concept to one of the best racing series in the country with hard work from some great people. With over 300 members and many other new riders, Sonja keeps in contact with all riders by E-Mail, Race Forum Blog Sites, Face Book, Twitter, MySpace, and by phone. Each race, there are new faces and Sonja makes sure that they know she is there for them in anyway. Sonja Lifsey Its 2:35 pm on race day and the next race is about to begin on time because Tony has everyone ready to go. It may not be on CBS or SPEED TV and have an air time to fit into, but things are right on time each and every practice, heat, and final. Reaching Out Tony Murray

9. Over 5000 sign ups throughout the year.

10. Over 500 press releases sent out.

11. A 30% increase in memberships sold from 2008 to 2000.

12. Supermoto is not just a man’s sport since the number of young women and even moms has grown. Large numbers of riders at the starting gate. Sold over 1500 t-shirts and hats. That’s a mother hitting that jump! 2009 ESMRA Statistics

13. There are many ways to get involved with ESMRA. We are open to extending every possible opportunity to companies so that they can get the most “bang for their buck”. Below is a list of the various levels of sponsorship opportunities that are available with ESMRA, from Title and Presenting to Feature and Associate. Series Title Sponsorships Presenting Sponsorships Event Sponsorships Vendor Displays Product Sponsorships Class Sponsorships Contingency Programs for riders Let us design a custom package for your company’s needs. Benefits for participating can include, but are not limited to: event display/hospitality areas, event signage, official sponsor status on advertisements and promotional items, website exposure and signage, and access to our members via direct mail and email. In the following pages, those opportunities and benefits will be explained, as well as, examples given to show you how those opportunities can meet your companies marketing needs. Ways To Get Involved

15. Partner will have the right to conduct partnership related promotional advertising programs.

16. Partner can be included on the race posters produced annually for use in promotions for upcoming races. (main logo)

17. Partner, and it’s logo will be incorporated into ESMRA publications. (main logo)

18. Partner will receive appropriate billing on the ESMRA tent canopy and pit vehicle. (main logo)

19. Partner will receive appropriate billing on all racers’ front and side number plates with a custom sticker.

20. Partner will be appropriately incorporated into all ESMRA advertising, including online race footage and rider interviews.

21. Partner will be posted on the ESRMA website, ESMRA’s Facebook page, AXIOM TV, etc. (main logo)

22. Partner will receive appropriate billing on staff uniforms and on all ESMRA merchandise. (main logo)

23. Where appropriate, cross promotions with any other racers, such as professional and upcoming future race stars, can be explored.

24. Partner will have access to ESMRA functions and meetings.

25. ESMRA will introduce Partner to any other ESMRA sponsors to explore mutually beneficial cross promotional opportunities.

26. Partner will have time allocated to the flat screen projector in the ESRMA pit area to share video, messages, and promotions to fans. (unlimited amount of air time)

28. Logo will be designed to bring AXIOM TV and ESMRA together.

29. AXIOM TV logo will be the main logo on everything, dominate over the ESMRA logo, from T-shirts to Race bike fenders!

30. Series Title Sponsorship Level - $40,000.00Series Title Sponsorship

32. Partner will have the right to conduct partnership related promotional advertising programs.

33. Partner can be included on the race posters which are produced annually for use in promoting upcoming races. (third party logo size)

34. Partner and it’s logo will be incorporated into ESMRA publications. (third party logo size)

35. Partner will receive appropriate billing on the ESMRA tent canopy and pit vehicle. (third party logo size)

36. Partner will be appropriately incorporated into all ESMRA advertising, including online race footage and rider interviews.

37. Partner will be posted on the ESRMA website, ESMRA’s Facebook page, AXIOM TV, etc. (third party logo size)

38. Partner will receive appropriate billing on staff uniforms and on all ESMRA merchandise. (third party logo size)

39. Where appropriate, cross promotions with any other racers, such as professional and upcoming future race stars, can be explored.

40. Partner will have access to ESMRA functions and meetings.

41. ESMRA will introduce Partner to any other ESMRA sponsors to explore mutually beneficial cross promotional opportunities.

42. Partner will have time allocated to the flat screen projector in the ESRMA pit area to share video, messages, and promotions to fans. (air time will be selective based on agreements)

44. Logo will be designed to bring AXIOM TV/ESMRA together with Nice Foot Wear.

45. AXIOM TV logo will be the main logo on everything dominate over the ESMRA logo, with the Nice Foot Wear logo being third in size.

46. Series Presenting Sponsorship Level - $10,000.00Presenting Sponsorship

48. Finish Line Signage

49. Starting Line Signage

50. Podium Signage

51. Front Gate Signage

52. Live Scoring Tent Signage

53. Pro Pit Signage

54. Rider Registration Office Signage

55. Wind Flags placed tracksideEvent Sponsorship Levels

57. Distributed to racers or fans at the race event(s)Retail Vendor Pricing 10x10 = $350 10x20 = $500 10x30 = $750

59. SMX 450

60. SMX 250

61. SMX ATV (Specific locations)Amateur/Mini Class Sponsorship: $750 per class, includes sponsors name/logo on plaques/ trophies for that class for an entire race season and end of the year championship rights for product awards/certificates. Amateur/Mini Classes: To view a list of ESMRA’s Amateur/Mini Classes, please refer to http://esmra.com/classes.html Class Sponsorships

63. Free product paid contingency

64. Discounted product paid contingency

65. All can be processed directly through ESMRA, XTRM Sports Network, or PayPal. Contingencies & Sponsorships

67. 2nd $400

68. 3rd $300

69. 4th $200

71. 2nd $150

72. 3rd $100

73. 4th $75

75. 2nd $80

76. 3rd $60

77. 4th $40

78. 5th $20

79. Proposed $35,625 in total contingency dollarsContingency Program (Example)

81. Supermoto Junkie Statistics

82. Threads: 59,022, Posts: 580,956, Members: 34,731

83. Emails: over 1000 weekly email address’ signed up to receive updates

84. MySpace: http://www.myspace.com/esmra

85. Facebook: http://www.facebook.com/esmra

86. Twitter: http://www.twitter.com/esmraRadio Coverage Newspaper coverage Magazine coverage Media Exposure

87. Current Sponsors and Partners