This document discusses opportunities for fundraising and pitching for the WRI Ross Center for Sustainable Cities in India. It outlines key challenges cities face such as sprawl, congestion, and inefficiency that can lock cities into unsustainable paths for 30-70 years. Governance in fast urbanizing countries is described as "messy" with a lack of services and proliferation of private solutions. The Center aims to drive long-term implementation in these messy conditions through deep engagements over 3-5 years led by change agents to build guiding coalitions and accelerate change. The Center offers support for cities through specific solutions and enablers across areas like mobility, urban form, efficiency and climate. Case studies from Indore and Gurgaon

1. OPPORTUNITIES, FUNDRAISING & PITCH FOR WRI
ROSS CENTER FOR SUSTAINABLE CITIES IN INDIA

2. 2
SOLVING KEY CHALLENGES: LONG TERM LOCK IN
Photo credits: (left) WRI Ross Center for Sustainable Cities, (Mexico, center) Pablo Lopez Luz, (Mexico, right) Ruimc77/FlickR
SprawlCongestion Inefficiency
30-70 Years 150 Years 30-70 Years

3. 3
GOVERNANCE IN CITIES IN FAST URBANIZING
COUNTRIES
MESSY

4. 4
MESSY – LIFE, GOVERNANCE, DECISIONS MAKING
•Lack of Services [Water, Solid Waste, Transport,
Energy]
•Proliferation of private solutions [Water Tankers,
Diesel Generators, Motorcycles, Unmanaged Land Fill
Sites and now Air Purifiers]
•Highest Growth in Urban Peripheries outside
designated Urban Areas
•Land values escalating, dis-incentivises good
governance and land value capture becomes private
good

5. 5
WILL REMAIN MESSY FOR 20+ MORE YEARS
• Once in 200 years period of
transformation
• Strong mismatch between
demographics (30% Urban)
and political representation
(10% Urban)
• Unprecedented escalation in
land values

6. 6
OUR OFFERS TO SUPPORT CITIES
Bus rapid
transit (BRT)
and bus
systems
Walking and
biking
Transit
oriented
development
(TOD)
Building
efficiency
GHGP for
cities (GPC)
Mobility / Land-use planning Low carbon planning
Offers for
coordinated
action
Offers for
specific
SOLUTIONS
Emerging
offers
Mobility Urban form Urban efficiency & climateWork areas
Finance•
Governance
Health•Climate•Competitiveness
ENABLERS
IMPACTS
Car Free
Cities
Urban
Innovation
Managing
urban
expansion
Green power
market
development
Water risk
managemen
t
Water-energy
nexus
Integrated strategic planning at the city-level

7. 7
How do you drive
implementation in messy
conditions with multiplicity of
institutions, no clear decision
making and lack of capacity to
plan and implement?

8. 8
Deep Engagements (3-5
Years)
Led By Change Agents
Driving Guiding Coalitions

9. WRI
STAFF
Government
Visioning &
Opportunity
Framing
Workshop
Core
Group
Change
Agents Quick Wins
Build a
Volunteer Army
ACCELERATE
CHANGE
Guiding Coalitions
Kotter; Accelerating Change
Politicians
Private
Sector
Civil Society
Media

10. iBus, Bus
Rapid Transit
in Indore

11. Guiding Coalition
• Indore receives JnNURM money (100 Crores) to implement BRT
• Atal Indore City Transport Services Limited looking for partner to support
implementation
• 6 year Partnership with Atal Indore City Transport Services Limited
• CEO, Atal Indore City Transport Services Limited was Key Partner
• 1 Key Staff stationed in Indore
• Strong relationships with Government - Collectors office, Municipal Corporation,
Development Authority & Town Planning Dept
• Mayor became a key ally – Built trusted relationship with the Mayor
• Facilitated Expert Input from CEPT University and International Cities
• Interacted regularly with press including organizing study visits
• Worked closely with local businesses affiliated to bus transport & urban transport
• Leveraged local education institutes and professional associations to create awareness
and buy-in for the project

12. Change Agents – Prashanth Bachu
• Professional Profile
Urban Transport Experts - 15+ Years
• Achievements at WRI
Technical expert of BRT and Bus Transport. BRT
implementation experience in India. Strong ability to
communicate and convince bureaucrats and
politicians.
• Personal Story
Dropped out of Master’s program in US thinking it
was too car centric. Before joining WRI was a key
activist involved in MMTS, the commuter rail service
in Hyderabad. Moved to Indore with Family to drive
implementation of BRT

13. 11 KM Corridor
50,000 Pax Per Day
Plan for 30kms more
Land-use Densification
along BRT Corridor
High women participation
Two-wheeler purchase
delayed in teenagers

14. ParticipationSTREETS FOR ALL (24 Cities, 36 Locations)

15. Guiding Coalition
• Public interest litigation on widening 8 Lane NH-8 to 16 Lane in Gurgaon
• WRI led a Visioning workshop to frame the problem, and identify long
term solutions
• Coalition – Raahgiri Foundation [Sarika Panda WRI, Latika Thukral I am
Gurgaon Ex VP CitiBank, Prabhat Agarwal, Impact Investor, Nasscom,
Jasbeer Singh, Pedal Yatri Ad Guru, Heritage School] + Commissioner of
Police + Times of India + Corporate Houses [Reebok, Coca cola]
• Raahgiri - Started with 2.5KM Car Free stretch in Gurgaon in October 2013
• Raahgiri Today - 24 Cities, 36 Locations , 0.5 Million People & Growing
• Car Free Weekdays – 4 Cities (Hyderabad, Gurgaon, Delhi & Karnal)

17. Gurgaon
Raahgiri Day
Launch of Raahgiri Day
Nov 17th 2013
2013

18. Delhi ,Gurgaon
Raahgiri Day
Mumbai
Equal Streets
Ahmedabad
Happy Streets
Lucknow, Kanpur
Raahgiri Day
Chandigarh
Raahgiri Day
Jaipur
Raahgiri Day
Hyderabad
Raahgiri Day
Happy Streets
Banglore
Cycle Day
Indore
Raahgiri Day
Kolkata
Raahgiri Day
2015

20. Change Agent – Sarika Panda
• Professional Profile
Urban Expert 10+ years
• Personal Story
From Southern Orissa, took a maternity
break & came even more committed to
make cities better for future generations
• Achievements at WRI
Ability to build coalitions, create mass
movements, manage press and interact
closely with political leaders

21. STREETS FOR ALL – 2016 & Beyond
1. Continue to spread Raahgiri to 10+ more Cities
2. Use the Raahgiri platform to drive conversations on mobility
solutions for cities
3. Initiate Car-Free Week Day initiatives with active participation from
private sector
4. Feasibility studies, pilot project designs for long term infrastructure
change

22. IMPACT AT SCALE

23. Replicable
Demonstrations
National Policy
Capacity
Building
Citizen
Movements
Road Transport & Safety Act; India
Roads Congress Standards; 100
Smart Cities Program Design;
National Urban Transport Policy
The HUB; 250 Events = 10,000+
People Trained; 25+ Articles,
Publications, Opinion pieces
Setting the
agenda for
urban
transport

24. Complete Streets: Road Infrastructure with universal
access
Mass Transit with Buses - Buses + Bus Rapid Transit
Multimodal Integration
- Physical Integration [Land for Depots & Terminals]
- Fare Integration [Cashless]
- Schedule Integration [Open Data]
Shared Mobility + Progressive Regulations
Demand Management - Parking [Off street, Public & Paid]
5 Point Agenda for Sustainable Transport

25. DEEP ENGAGEMENT

26. Unlock Bengaluru
• Mass transit with Buses
• Integration of Land Use &
transportation
• Clean Energy Systems
• Local Area Planning & Action
• Rethinking Planning – Moving to
Strategic Spatial Planning
Metro Station Buffers (1km)
Phase 1 and Phase 2
Population growth rates in %

27. BIG Bus
Network
Expert Technical
Advice to
Bangalore

28. Green Power
Market
Development
Group

29. • Professional Profile
Urban Expert – 10+ Years of working
closely with cities
• Personal Story
Committed to real change.
• Achievements at WRI
Powerful communicator, subject expert
on planning legislation, institutions, for
Indian Cities, Ability to engage
politicians and non-experts.
Change Agent – Rejeet Matthews

30. FSI route not advisable for PRR
Metro Station Buffers (1km)
Phase 1 and Phase 2
• Artificially making core city FSI 1
to make TDRs attractive not
desirable – encourages sprawl
• FSI tweaks has worked well in
land locked cities like Mumbai
• Higher FSI around Mass Transit
corridors useful for Blr
Population growth rates in %
-100 +100
Data Source: Open Streets Map, NHAI, BBMP, BDA, Census of
India
--

31. Town Planning Scheme or Land Pooling: Win-Win
proposition
2. Detailing of Scheme1. Area identification 3. Reshaping plots, amenities and
roads
© WRI India, Cartoons as part of draft publication: Alternates to Access Land for Public Purposes;
Information source : Ballaney, S. (2008); The Town Planning Mechanism in Gujarat. India, The World Bank; GTPUD Act 1976
Cost of acquisition of land off-set by betterment levies imposed for infrastructure provision. Low financial
burden on the government.

32. Meetings with K J George
Minister for Bangalore &
Chief Minister of Karnataka

34. Lack of street grids in Whitefield is a problem
Jaynagar Vijaynagar Whitefield

35. BRTS to complement Metro Rail on
Outer Ring Road
About 1/4th the cost and can be
implemented in 2 years
Source: WRI - EMBARQ India in association with Directorate of Urban Land & Transport, Karnataka
Metro Phase 2 (Nagawara - N-S Line)
Metro Phase 2 (E-W Line)
Metro Phase 2 (Silk Board – R V Line)

36. Alternate Growth Scenarios

37. To make WRI Ross Center for Sustainable Cities in India a
platform to empower and train the best technical experts as
change agents that initiate transformational change and
moves Cities towards sustainability
1. Raise Resources to attract and retain best technical
experts in the World
2. Recruit People from Private Sector & Peer Organizations
(in Cities & Nationally) to become integral part of the
coalitions

38. Projects at Scale
• Scaling Bus Karo + Bus Rapid Transit
• Safer By Design
• Enabling Mobility Enterprises
• Unlocking Bengaluru

39. • Streets for All
• Urban Expansion & Regeneration
• Good to Great: 100 Smart Cities Projects (Tier 2 Cities)
Big Opportunities

40. Problem
Lock-In
Messy
Approach
Deep Engagement
Solutions
Coalition Building
Change AgentsIndia Without
EMBARQ
Unlock Bengaluru

41. Thank You