This is for anyone who wants to understand or explain the difference between sales and marketing. I have used some well known banking collapses to show what happens if the sales department is not given the right strategic direction. Hope you find it useful.

1. By Edmund Bradford, Director, Market2win Limited September 2009 OR How great sales departments can ruin you fast!

2. 2006: A Good Year for Bear Stearns Helping organizations win the marketing war

3. “ Fifth consecutive year of record net income” James E. Cayne, Chairman & CEO, Bear Sterns Page 3, 2006 Annual Report Helping organizations win the marketing war slide

4. But there is an even better sales force out there! Helping organizations win the marketing war slide

5. 2006: What a great year! Helping organizations win the marketing war

6. ...and on the same day, HBOS reports strong sales growth Helping organizations win the marketing war slide

7. 2007: Still looking good Helping organizations win the marketing war

8. Another record sales year for Lehman Brothers! Helping organizations win the marketing war

9. But by September 2008 the party is over Helping organizations win the marketing war After 158 years of trading, Lehman Brothers is bust After 85 years of trading, Bear Sterns is sold to JP Morgan for $10 per share

10. August 5, 2009: The HBOS hangover continues Helping organizations win the marketing war

12. The moral of the story Helping organizations win the marketing war If you have not done your marketing first, great sales functions can ruin you fast.

13. www.market2win.com Market2win Ltd, Minerva Mill, Station Road, Alcester, Warwickshire, B49 5ET United Kingdom [email_address] Helping organizations win the marketing war