Swiss Netgranny (http://netgranny.ch) is a collective of 15 grannies recruited by Swiss fashion label Tarzan (http://www.tarzan.ch). The grannies knit socks on demand and sell them online. Customers can choose their favorite granny by picture, pick the color of their socks, or opt for a granny ‘surprise’ design. It will take a granny approximately two weeks to knit a pair of socks, which costs EUR 26, delivery included. My DNA Fragrance ( http://www.mydnafragrance.com) makes individual fragrances for each one of their clients by incorporating their clients’ DNA. The company sends their customers a home swab kit to collect the DNA sample, which they then use to create the perfume. My DNA Fragrance insists that the privacy of their clients’ DNA is never compromised (they’ll only keep customers’ DNA on file for future orders). The one time DNA swab and lab test costs USD 99.99, and a 4oz. bottle costs USD 89.99 for women and 59.99 for men. Heck, even reading about this will spawn some good stories…
The 7 and two-thirds kernels of recession marketing wisdom
Marketing during a recession? August 27, 2009 Jake Yarbrough, President, 8th Idea Answers Revealed!