When a writer adds images in content, it gives clarity to a reader. That's because a picture talks a lot more. And with that concept, you can see a gradual increase in images on the website today.

1. Optimize the Images to Improve Your SEO Ranking
When a writer adds images in content, it gives clarity to a reader. That's because a picture talks a
lot more. And with that concept, you can see a gradual increase in images on the website today.
Which now brings us to the importance of image optimization. For your ease of work, SEO
expert Los Angeles can quickly nail this one for you. They fully understand the vital role that
visual icons play in website optimization. At least 64% of the websites around the globe consist
of images.
What is the meaning of image optimization?
It is a process used to boost the icons in your content, by resizing their dimensions and
resolutions, formatting to deliver them in a high-quality format. Using JPEGs images can be
SEO friendlier than the PNGs. Their compression level is excellent.
Is image optimization worth it?
Professionals such as SEO experts Los Angeles and amateur alike will tell you it is an SEO
valuable asset worth your time for your business' sake.
There are two conventional methods of image optimization.

2. Lossless compression: As the name depicts, you compress the pictures without losing their
quality, although it doesn't solve load time much.
Lossy compression: the quality effect is not as wow as the one in lossless compression;
however, the load page is faster.
Choosing either method will depend on your priority when it comes to website optimization.
Image optimizer tools work best on a website with a lot of images. But if you find a tool that can
solve all your needs, the better. The name referred to the devices is "full-stack image manager."

3. Some of the top best optimization tools include; tiny PNG, Gift of Speed, Optimizilla, WP
Smush, and many more.
Top elements of image optimization
Improves your page load
If we look at reality, users notice content more when there's an image included. However, they
act as large files that occupy a substantial space and may impact internet loading speed.
According to some recent statistics, a website that takes five seconds to load loses visitors with a
bounce rate of 38%. That shows how crucial photo optimization is. It as well entices more people
to interact with your product and increases the dwell time.
It gets you more clicks
The presentation is everything. If your visual elements on your website are appealing, people
tend to click them. Marketers understand this concept and therefore use images along with good
content on social media. The comparison between a shared post one with an attractive icon and
one without will show a remarkable difference. However, using an optimized image is crucial.
Optimize for search engine
As you save your images, they contain some metadata, which by default, remains there. Avoid
displaying this unnecessary data while boosting your pictures. Optimized photos contribute to a
faster page load, a search engine's ranking factor, that will rank your site high. It is advisable to
use a clear and relevant image name and consider a descriptive alt tag.
Tips to optimize your images
Compress before uploading

4. If you upload a huge picture on your site without first compressing it, the consequences will be
dire. The loading speed of your page will be slow, which will affect your ranking from the search
engine. A report from HTTP Archive showed that images add some weighty effect to a webpage
with an average of 21%. Select clear photos that are already sized and proportional. Even as you
use an avatar, ensure they are easy to read and distinct.
Use the pixel dimensions provided in your site without exceeding. There are photo programs you
can use to downsize the pictures, such as photoshop. Several other content management systems
can take your downloaded photos and automatically resize them, serving you with the right
device size.
Do customization on your image names
It is a crucial aspect of SEO because you want to help Google or other search engines to be able
to see and understand the image. It's therefore vital to change the image's default name. Doing
this may help your site rank high. If you have an extensive media library, working on these

5. changes may require some tedious work. However, with limited time, you can opt for SEO
experts Los Angeles to handle it for you.
Page title description
Did you know that most of your on-page factors that include header tags, structured, and
metadata contribute to your image ranking? Google disclosed to be using description and your
page title as an algorithm to perform an image search.
Apply mobile-friendly images
Whether your customers are using a desktop or a mobile phone, the photos should scale and
adjust to the device. So, you need to optimize for mobile and create responsive images.
Include sitemap images
When you create sitemaps, adding images gives the search engine chances of crawling and
indexing your images. Therefore, it's prudent also to attach the photos to your other sitemaps to
increase traffic.
Image file structure
An image guideline revealed by Google in 2018, is the image ranking through the use of file path
and file name.
Use the appropriate format
The right image format depends on how you intend to use it, and the type of photo you have.
However, below are recommendations of the image formats:
 When you have larger photos, choose JPEG because it will give your images precise
results in color and appropriate file size.
 Choose PNG to maintain your image background transparency.
 WebP is another alternative for JPEG and PNG that equally produce high-quality small-
sized files.
 SVG is appropriate for logos and icons, and using either CSS or JavaScript, you can
convert images in SVG format without losing their quality.

6. Alt tag
In case an image display cannot be possible on your site, an alternative of descriptive text takes
place. That's why it's imperative to include an alt text in each image that you use. And don't
forget to use the SEO key phrase describing what entails in the picture. Your visitors need to
understand what to expect, and the search engine to get its relevance.
Use structured data in your image
If you want a possible display of your pictures by the search engines, adding structured data to
your page can contribute. Also, your listing can appear as fleshed out during the image search.
Google will support structured data of products, videos, and recipes. However, there are few
guidelines you have to follow.
In conclusion, by using all the SEO image elements, your site will get the top ranking by the
search engines. If it sounds like rocket science, leave it to the SEO experts Los Angeles, and they
will do the necessary.