An overview of all of the sport management related jobs and departments within the NHL's Los Angeles Kings professional sports organization.

1. Sport Employment Preparation Project
LA KINGS SPORT EMPLOYMENT PREPARATION PROJECT TITLE PAGE

2. Definition:
- The study and practice of all people, activity, businesses, or
organizations involved in producing, facilitating, promoting, or
organizing any sport related business or product.
LA KINGS SPORT MANAGEMENT DEFINITION PAGE
SPORT MANAGEMENT

3. - GAME AND EVENT
PRESENTATION
- MARKETING,
DIGITAL AND
PRODUCTION
- COMMUNITY
RELATIONS/HOCKEY
DEVELOPMENT
- TICKET
OPERATIONS
- TICKET SALES AND
SERVICES
- PARTNERSHIP
SALES AND
ACTIVATION
SPORT
MANAGEMENT
JOBS
Los Angeles Kings Organization Staff Directory Sport Management Departments
LA KINGS SPORT MANAGEMENT JOB DEPARTMENT DESCRIPTION PAGE

4. Game & Event Presentation Entertainment
Manager
Director of Event Suite Sales
Director of Ticket Operations
Director of Marketing & Digital Media
Manager of Communications and Media Services
Event Sales Account Executive
Job Titles within the Larger
Previously above Mentioned LA Kings
Sport Management Departments.

5. Director of Player Health and Performance
Massage Therapist
Senior Director of Security
Senior Editor & Motion Graphics Animator
Music Director
Sports Dietician
Director of Business Intelligence
Auxiliary non-Sport Management job
position Titles within the LA Kings'
Organization

6. 150+
EMPLOYEES
STRONGWorking in Sport Management related job fields
within the LA Kings Organization

7. Definition:
A process by which people in sport, in sport setting, or through
a sport endeavor share symbols as they create meaning through
interaction.
LA KINGS SPORT COMMUNICATION DEFINITION PAGE
SPORT COMMUNICATION
*Pictured to the right is Legendary LA Kings Broadcaster of 44
years and current team ambassador Bob Miller

8. - Official TV Network of the
LA Kings: Fox Sports West
- Official Radio Station of the
LA Kings: KABC 790AM
- TV Broadcast Team: Alex
Faust & Jim Fox
- Radio Broadcast Team:
Nick Nickson & Daryl Evans
LA KINGS SPORT
COMMUNICATIONS TEAM
LA KINGS SPORT COMMUNICATION TEAM DESCRIPTION PAGE

9. THE PROCESS OF DESIGNING AND
IMPLEMENTING ACTIVITIES FOR
PRODUCTION, PRICING, PROMOTION, AND
DISTRIBUTION OF A SPORT PRODUCT TO
SATISFY THE NEEDS OR DESIRES OF
CONSUMERS AND TO ACHIEVE THE
COMPANY'S OBJECTIVES.
- Sports Marketing Definition
LA KINGS SPORTS MARKKETING DEFENITION PAGE

10. WHY THE LA KINGS MISSION
PLAYS AN IMPORTANT ROLE IN
MARKETING THE TEAM AS A
SUCCESSFUL BRAND
In 1995, Phillip Anschultz and his Anschultz entertainment group (AEG)
bought and acquired the then-bankrupt LA Kings franchise from the NHL's
Board of Governors. Over the course of 19 years, the new owners helped
rebuild a winning professional franchise culture by embracing the idea of
building from within their organization. One of the more prominent
facilitators in building a new winning culture for the Kings was constructing
a state of the art arena and Entertainment complex in Downtown LA to help
market the team to a broader range of fans. Moreover, through making wise
and economic trades/draft picks over the years to improve their investment,
the Kings franchise turned in a professional hockey team that consistently
contends for a Stanley Cup title on a yearly basis even winning two
championships in three years in the early 2010's. All in all, the AEG's
personnel and location modifications to the Kings helped market the team as
a winning NHL franchise that players want to play for, in addition to,
broadening the team's fan base, and increasing the organization's cost value.
LA KINGS MARKETING DESCRIPTION PAGE

11. LA KINGS FACILITY
OPERATION
VENUES &
HEADQUARTERS
- Arena: Staples Center
- Practice Facility: Toyota
Sports Center
- LA Kings Team Head
Quarters is located in El
Segundo, CA
LA KINGS ARENA, PRACTICE FACILITY & TEAM HEAD QUARTERS DESCRIPTION PAGE

12. LA Kings Community Relations Programs
LA KINGS COMMUNITY RELATIONS & HOCKEY DEVELOPMENT DEPARTMENT PAGE

13. The Team's Foundation & Two Programs listed below are based in &
serve the greater Los Angeles area:
- Kings Care Foundation - is committed to creating opportunities, raising
funds and driving awareness for educational, recreational and health-related
causes. In all, the team's efforts are estimated to make a direct impact on the
lives of nearly one million children annually.
- The Lil' Kings Learn-To-Play Program - is a program aimed to help first-
time hockey-playing children ages 5 to 9 build character, become a team
player, and meet new friends who enjoy the game of hockey.
- LA Lions - created as an all-encompassing youth hockey program for female
athletes. This program is designed for all ages and skill levels of youth hockey,
the program will teach skill development through skating, puck handling,
shooting and team competition at a young age while adding team concepts and
systems of play at older and/or elite levels.
LA KINGS YOUTH HOCKEY DEVELOPMENT & COMMUNITY RELATIONS BASED PROGRAMS PAGE
LA KINGS YOUTH HOCKEY
DEVELOPMENT COMMUNITY
RELATIONS FOUNDATION &
PROGRAMS

14. - American Hockey League - Ontario Reign
- East Coast Hockey League - Manchester
Monarchs
*Both the American Hockey League & East
Coast Hockey League serve as Mid-Level
Professional Hockey Leagues that are
essentially a Farm System for the National
Hockey League (NHL)
LA KINGS
MINOR LEAGUE HOCKEY
TEAM AFFILIATES
LA KINGS MINOR LEAGUE AFFILIATE TEAMS

15. THANK YOU
FOR YOUR
TIME.
GO KINGS GO!!!
LA KINGS SPORT EMPLOYMENT PREPARATION PROJECT PRESENTATION CLOSING SLIDE