Starting a new business can be difficult and often slightly overwhelming. But starting an Etsy shop is completely different. Most people starting an Etsy shop are looking to turn their passion into a successful business.
Dusty Olson is a small business owner in Texas. For more information about running your own small business, please check out DustyOlsonTexas.com
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4 Steps to Launching a Successful Etsy Shop | Dusty Olson Texas
1. 4 STEPS TO
LAUNCHING A
SUCCESSFUL
ETSY SHOP
DUSTY OLSON TEXAS DUSTYOLSONTEXAS.COM
2. Starting a new business can be difficult and often slightly
overwhelming. But starting an Etsy shop is completely
different. Most people starting an Etsy shop are looking to
turn their passion into a successful business. While there is
no magical formula for gaining instant success on Etsy, the
following tips will help you start and grow a successful
business.
3. DUSTY OLSON TEXAS DUSTYOLSONTEXAS.COM
RESEARCH
Just like a regular brick and mortar
business, it’s important to research and
look at other successful businesses who
are offering the same products you are
looking to sell. Etsy makes it easy and can
show you dozens of sites by just entering
a single search term. It’s important to note
the number of sales that stores have
made since they opened. Is the website
crowded with your idea, if so, how can
you get your business to stand out and
make an impact? Ask these questions
while researching other shops to make
sure your shop will be successful.
4. DUSTY OLSON TEXAS DUSTYOLSONTEXAS.COM
RULES
While you may be opening your own
business, you are using Etsy’s platform to
launch, and they control everything that
goes on the site. Etsy has specific
guidelines in place that sellers must
adhere to for their protection. Etsy is quick
to shut down any shops that break their
rules! Their guidelines are set in stone and
detailed on their site for anyone to access.
5. DUSTY OLSON TEXAS DUSTYOLSONTEXAS.COM
STOCK
YOUR SHOP
Without a product, you can’t launch your
site. While you only need one item to start,
it’s important to have multiple products
from day one! Many shop owners suggest
starting with 8-12 items and building out
from there. If you are unable to list that
many items on day one, consider creating
custom listings to fill the additional slots.
Custom listings allow customers to
purchase made-to-order items once the
customer has paid for their sale.
6. DUSTY OLSON TEXAS DUSTYOLSONTEXAS.COM
SOCIAL MEDIA
One of the biggest ways Etsy shops
become sustainable and successful is
because of social media. Social media
allows a shop owner to promote their
products for free digitally! Creating a
Pinterest or Instagram account will allow
you to digitally showcase your products
and link directly back to your site.
Instagram also allows you to go live or
share stories promoting your products. If
you’re feeling ambitious and want to make
a big splash from day one, you might also
consider starting a blog and promoting
your shop through your blog!
7. If you have a passion for creating things and are looking for
other ways to make money or even looking to quit your day
job and turn your passion into your everyday job, take the
plunge and start your own online business!