Updating the content on your site shouldn’t be hard. In fact, you need to be able to make updates frequently in order to maintain search engine relevance. Whether you want to create an event listing, a product catalog, or an employee directory, HubSpot makes this process simple through their HubDB feature. If you’ve ever used a spreadsheet, you can easily update information within your HubDB table, and publish those updates anywhere the data is referenced with just a few clicks: no developer needed. Top Takeaways • If you have ever used a spreadsheet like Excel or Google Sheets, you’ll immediately pick up on how HubDB functions using a table database structure that allows you to add data in rows and columns. • Any part of your website that needs to be regularly updated and/or is referenced across your website is a good fit for HubDB. • We’ve used anywhere from one HubDB table to upwards of 30 on some of our favorite HubDB projects — we'll show you some of our favorite use cases.

1. HubDB: The Most Powerful HubSpot
Tool You’re Probably Not Using
… YET
hivestrategy.com
Presented by : Erin Wiggers

2. ABOUT ERIN
Web Ops Manager, HIVE Strategy
A gigantic nerd
WHO I AM
Canine
Coworkers
4
Concerts
Attended
300+
Years As
Developer
10
Degrees in
Bio, Psych & Biz
3
hivestrategy.com
Lead development initiatives and our growth
driven design program
WHAT I DO

3. OVERVIEW
what you’ll learn
hivestrategy.com
What Is HubDB?
Why I love it and you should too.
How Does It Work?
A high-level look at the code, where
it goes, and what it does.
When Should You Use It?
Examples of HubDB in the real world.

4. WHAT IS HUBDB?
HubDB is a relational database baked right into your
HubSpot portal that allows you to manage large
amounts of information in a familiar spreadsheet-like
interface and display that data dynamically across the
website.

5. HubDB 101
A Dynamic Relational Database
hivestrategy.com
If you’ve ever used a spreadsheet, you can easily update
information within your HubDB table, and publish those updates
anywhere the data is referenced with just a few clicks:
no developer needed.
Empower Marketers
Make updates and even create
pages with ease.
Facilitate User Journey
Allow end-users to sort,
filter, and search content.
Manage Information
Store large amounts of
structured data.
Boost SEO
Optimize dynamic pages for
search.

6. FOR MARKETERS
HubDB Snapshot
hivestrategy.com
This interface reduces the marketer’s anxiety
about making updates and allows them to take
ownership of the data. As you continue to make
updates to your data table, those changes will
automatically be reflected across any page or
module that references the table. When making
changes and additions to your content is that
easy, you can be sure that your website is
constantly up to date.
QUICK SUMMARY
TOP FEATURES
What you’ll love about HubDB.
85%
Functionality
Scalability
Ease of Use
Flexibility
95%
100%
40%

7. FOR DEVELOPERS
HubDB Snapshot
www.yourwebsite.com
Unlike other databases that must be built and
maintained by IT, HubDB allows developers to
create database-driven content that can be
embedded within websites and landing pages. It
virtually eliminates the possibility of user error
because all that’s required is entering information
into the table correctly. Additionally, the content
can be easily manipulated in order to search, filter,
and group data from the tables.
QUICK SUMMARY
TOP FEATURES
Why developers love HubDB.
100%
Functionality
API & Documentation
Ease of Use
Reliability
95%
55%
90%

8. HOW DOES IT WORK?
You’ll need a developer to get the most out of this
feature, but the right code can set you up for long
term success with a single template or module.

9. MATERIALS
TABLE
hivestrategy.com
MODULE
TEMPLATE
EMAIL

10. METHODS
hivestrategy.com
PAGES
EMAIL

11. WHEN SHOULD YOU USE IT?
If you have any content that needs to be regularly
updated, categorized, searched, or filtered on your
website then you should strongly consider HubDB.

12. USE CASES
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The Possibilities Are Endless Events calendars
Product catalogs
Employee directories
Career listings
Resources centers
Custom maps and locators
PPC landing pages

13. EVENT SLIDER
Basic Implementation
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Same content appears throughout the site, so
we want to cut down on # of places to edit
Across Multiple Pages
Sort events by date, show only upcoming, and
more with this field type.
Date & Time Field
CASE
STUDY

14. TEAM PAGES
Dynamic Page Implementation
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Allows users to control the order and add
custom modules to a drag and drop area at the
bottom.
Listing Page
Automatically created with each row in the table
and populated with the latest information.
Individual Pages
Custom module allows editor to display team
members related to certain pieces of content
dynamically on their respective pages.
Related Module
CASE
STUDY

15. SCALABLE LOCATOR
Advanced Implementation
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Uses the location column type and Google APIs
to find locations nearest the user.
Franchise Finder
Every location has associated camps that
users can sign up for.
Two Connected Tables
Instead of a different form for each location, one
form is used with a hidden field populated
based on the page.
Consolidated Forms
CASE
STUDY

16. LMS MEMBERSHIP
Ridiculously Advanced
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3 levels of child tables with supplemental
tables for additional materials, administrators,
and users.
28 Tables
Private content further restricted at the table
level based on user permissions.
Restricted Access
Automation replaces the previous system which
took multiple people and numerous man hours.
User Management
CASE
STUDY

17. SUMMARY
let’s recap
hivestrategy.com
HubDB is awesome
It has unlimited applications in the hands
of the right developer
Modules, Pages, Emails
Oh my!
More Structure, Less Fuss
HubDB is great for content that needs to
be updated often, searched, or filtered

18. ASK ME ANYTHING
Thank you for listening!
erin @ hivestrategy . com