1. TRADE TIPS:
IMPROVE YOUR
ORGANIZATIONAL
P.I.T.C.H.
By Nicole Hayes

2. • COB. YTD. BLT. TBD.
• In this day of short attention spans,
we’re no strangers to acronyms.
• Acronyms help us remember
information easily and quickly

3. • But using them in a conversation with
someone who’s unfamiliar with your
organization’s jargon could be a problem.
• For instance, law enforcement and
military personnel are notorious for
using confusing acronyms.

4. My dear friend and colleague of more than
15 years, Hakim Hazim, who is a national
security expert and former educator, has
encountered his share of acronyms.

5. He has created a valuable acronym-based
model for successfully leading and
mentoring others called P.I.T.C.H.

6. • As PR professionals we use a “pitch”
to sell an idea, person, story, etc.
• In this case, your “pitch” is to sell
your vision to your team and their
role in carrying out the vision.

7. Prepare people for what’s next based on
your expertise and their goals or desires.

8. Infuse them with a compelling
vision for the future.

9. Transfer responsibility over to
them. This makes them accountable
for their next steps.

10. Challenge people appropriately
when they are off track.

11. Honor people in a way that is
uncommon and public
when they succeed.

12. Hakim has found the P.I.T.C.H. model to
be a very useful tool that builds rapport
and keeps people on track.
We wish you the best P.I.T.C.H.
outcomes in your organization!

13. This presentation was originally published
on our Voice Matters Blog.
To learn more about McKinney & Associates,
visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to social
justice that has prevailed for more than 20 years. From the beginning,
McKinney passionately and skillfully practiced Public Relations with a
Conscience for local, national and international organizations involved in
public policy and social advocacy. The firm has grown strategically, adding
practice areas, maturity and a strategic core to meet the needs of clients.
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