Practical user research advice for time-poor optimisers

1. Practical user research
for time-poor
optimisers.
Dave Gowans

3. Barriers Motivations Opportunities=+

5. On page survey
Setup time
15
mins

6. ● Is there anything stopping you from buying today?
● What are you looking for?
● Why did you visit <SITE> today?

8. On page survey
Setup time
15
mins
Analysis time
30
mins

20. Thank you page survey
Setup time
90
mins

22. Thank you page survey
Setup time
Analysis time
90
mins
30
mins

24. ● Why did you choose Long Stay parking today?
● How else did you consider getting to the airport?
● How has your experience been today?

26. Talk to 10 customers
Total time
2 hrs

31. ● Give me your “elevator pitch”
● What are people’s main concerns about buying?
● How do you answer those?

32. Work with your sales staff
Total time
2 hrs

33. Key Takeaways
● Research is vital
● It doesn’t have to take long
● Ask key questions using an on-page survey
● Create a Thank You page survey
● Talk to 10 customers
● Work with your sales staff