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The 10 Conversion Mistakes
Companies Are Making Today
Dave Gowans
Conversion Factory

@conversionfac
Conversion Factory

• Clients from startups to $5B web giants

• Focus on data-driven conversion optimisation
• Typically ...
@conversionfac
@conversionfac
@conversionfac
1/

Make sure the page
headline matches your ad

@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
2/

Make the purpose of the
page clear

@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
3/

Present a clear and simple
goal

@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
4/

Offer benefits, not features

@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
5/

Show – don’t tell

@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
6/

Make the CTA match the
user’s goal and tell them
what comes next

@conversionfac
@conversionfac
@conversionfac
http://www.buttonoptimizer.com
@conversionfac
@conversionfac
7/

Present a single Call to
Action

@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
8/

Make bonus structures and
steps clear

@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
9/

Make sure the user knows
they're getting the offer

@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
@conversionfac
10 /

Make registration as
simple as possible

@conversionfac
@conversionfac
@conversionfac
10 simple rules for gaming sites
1.
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Make sure the page headline matches your ad
Make the purp...
http://conversionfactory.com/ebook

@conversionfac
Thank you
Dave Gowans
Conversion Factory

dave@conversionfactory.com

@conversionfac
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The 10 conversion mistakes companies are making today - iGaming London Affiliate Conference 2014

In an ultra-competitive industry the conversion rate of landing pages is fundamental to success. Many sites are still making mistakes which are destroying their conversion rate. That means they're throwing away customers and wasting ad-spend. Dave Gowans looks at 10 of the biggest mistakes gaming companies are making on their sites and will present simple, practical solutions that you can use to boost your conversion rate.

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The 10 conversion mistakes companies are making today - iGaming London Affiliate Conference 2014

  1. 1. The 10 Conversion Mistakes Companies Are Making Today Dave Gowans Conversion Factory @conversionfac
  2. 2. Conversion Factory • Clients from startups to $5B web giants • Focus on data-driven conversion optimisation • Typically double digit increases within 3 months @conversionfac
  3. 3. @conversionfac
  4. 4. @conversionfac
  5. 5. @conversionfac
  6. 6. 1/ Make sure the page headline matches your ad @conversionfac
  7. 7. @conversionfac
  8. 8. @conversionfac
  9. 9. @conversionfac
  10. 10. @conversionfac
  11. 11. 2/ Make the purpose of the page clear @conversionfac
  12. 12. @conversionfac
  13. 13. @conversionfac
  14. 14. @conversionfac
  15. 15. @conversionfac
  16. 16. @conversionfac
  17. 17. @conversionfac
  18. 18. @conversionfac
  19. 19. 3/ Present a clear and simple goal @conversionfac
  20. 20. @conversionfac
  21. 21. @conversionfac
  22. 22. @conversionfac
  23. 23. @conversionfac
  24. 24. @conversionfac
  25. 25. @conversionfac
  26. 26. 4/ Offer benefits, not features @conversionfac
  27. 27. @conversionfac
  28. 28. @conversionfac
  29. 29. @conversionfac
  30. 30. @conversionfac
  31. 31. 5/ Show – don’t tell @conversionfac
  32. 32. @conversionfac
  33. 33. @conversionfac
  34. 34. @conversionfac
  35. 35. @conversionfac
  36. 36. @conversionfac
  37. 37. @conversionfac
  38. 38. 6/ Make the CTA match the user’s goal and tell them what comes next @conversionfac
  39. 39. @conversionfac
  40. 40. @conversionfac
  41. 41. http://www.buttonoptimizer.com @conversionfac
  42. 42. @conversionfac
  43. 43. 7/ Present a single Call to Action @conversionfac
  44. 44. @conversionfac
  45. 45. @conversionfac
  46. 46. @conversionfac
  47. 47. @conversionfac
  48. 48. @conversionfac
  49. 49. @conversionfac
  50. 50. 8/ Make bonus structures and steps clear @conversionfac
  51. 51. @conversionfac
  52. 52. @conversionfac
  53. 53. @conversionfac
  54. 54. @conversionfac
  55. 55. 9/ Make sure the user knows they're getting the offer @conversionfac
  56. 56. @conversionfac
  57. 57. @conversionfac
  58. 58. @conversionfac
  59. 59. @conversionfac
  60. 60. @conversionfac
  61. 61. @conversionfac
  62. 62. 10 / Make registration as simple as possible @conversionfac
  63. 63. @conversionfac
  64. 64. @conversionfac
  65. 65. 10 simple rules for gaming sites 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Make sure the page headline matches your ad Make the purpose of the page clear Present a clear and simple goal Offer benefits rather than features Show - don't tell CTAs should always match the user's goal Present a single Call to Action Make bonus structures and steps clear Make sure the user knows they're getting the offer Make registration forms appear as simple as possible dave@conversionfactory.com @conversionfac
  66. 66. http://conversionfactory.com/ebook @conversionfac
  67. 67. Thank you Dave Gowans Conversion Factory dave@conversionfactory.com @conversionfac

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