Presentation on Marketing Trends in Dairy from DuPont Nutrition & Health.

1. Marketing Trends in Dairy
MUMBAI
FEBRUARY 2017

2. 2/15/2017 2
Value-added innovation drives dairy category
Increasing NPD activity continues to drive growth for the dairy market.
Dairy new product launch activity was up 11% in North America in 2015.
Differentiation & value-added innovations
Source: Innova Market Insights, Mintel GNPD, DuPont marketing insights

3. 3
Premium indulgence trends on across the world
Source: Innova Market Insights, Mintel GNPD, DuPont marketing insights

4. 2/15/2017 4
Higher share for plain yogurts in Asian NPD
It is also interesting that the share of yogurts described as natural, plain or original (i.e.
unflavored) amounted to 16% of total NPD in Asia in 2015, which is higher than the
global penetration rate of 13%. This is most likely to be related to health, with the
healthiness of yogurt being a significant draw to consumers and the absence of flavor
can enhance the naturally healthy image of a product.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
World Asia
%oflaunches
World vs Asia: Share of Natural/Plain/Original Yogurts Within Total NPD,
2015
Source: Innova Market Insights, Mintel GNPD, DuPont marketing insights

5. 2/15/2017 5
Thicker Greek yogurts start to attract attention
As far as texture is concerned, Asia has been relatively behind when it comes to the
adoption of thicker Greek yogurt concepts. Globally, Greek and Greek-style yogurts
accounted for 20% of all yogurt NPD in 2015, while in Asia, their share of total activity
was a lower 12%. However, this was up from just 2% in 2011 (when the global share
was 7%), and there has been a clear upswing in Greek yogurt development within the
past couple of years. Many of the Greek yogurts launched in Asia to date have been
imported brands but there are signs that more local manufacturers are now also
getting involved in this category.
0
10
20
30
40
50
60
2011 2012 2013 2014 2015
#ofproducts
Asia: Number of Greek and Greek-Style Yogurt Launches, 2011-2015
Source: Innova Market Insights, Mintel GNPD, DuPont marketing insights

6. 6
Many
cultures for
digestive
health
benefits
NEW CONSUMER
SEGMENTS
Considerable
presence of
lactose free
launches
Low fat
claims
increase in
prevalence
HEALTH & WELLBEING
TOP CONSUMER
PRIORITY
Health claims
remain
predominant
market drivers
New
flavors. For
instance
coffee
INNOVATIVE PRODUCT
BENEFITS & FLAVORS
Quest for high
protein
products
Trends in Fresh Fermented Dairy
Source: Innova Market Insights, Mintel GNPD, DuPont marketing insights

7. 7
Trends in other Dairy Segments
Neutral Beverage
Cheese
Ice Cream
Ghee
Dairy for
Kids/Children
• Convenient breakfast launches
• Indulgent protein innovation
• Added value with bits and pieces
• Low fat claims
• Smoky and Pepper flavours
• Traditional and local flavors
• Low fat alternatives
• Innovative flavors
• Traditional and organic
• Additives claims are far stronger
• Pouched products diversify
• Vegetables deliver extra health appeal for parents
• New packages with licensed popular characters
Source: Innova Market Insights, Mintel GNPD, DuPont marketing insights

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