For Digital Marketing

1. Web 3.0 and its Impact on
E-Business
Jin Song

2. Agenda
• Transition from Web 2.0 to Web 3.0
• Technology pillars of Web 3.0
• Web 3.0 applications
• Impact on E-Business

3. Transition
• It takes 10 years for Web 2.0 to reshape
the web
 Might be the same for Web 3.0
• Web 3.0 still not mature
• Both are evolving technology frameworks

4. Transition (cont)
• Web 3.0 – By Spalding 2007
 highly specialized information silos, moderated by personality,
validated by community and inclusion of meta data through
widgets
 The evolutionary stage of Web 2.0
 Lack of standards and unified framework
• Share same attributes with Web 2.0
 Transformation
 Ubiquitous computing
 Openness
 REST
 Intelligence

5. Pillars of Web 3.0
• Tagging
 Adding meta data to index and describe resource
 Web 3.0 allows not only text search, but also images, audio and
video
 Sub-search engine pull feeds automatically for you
 High level of personalized vocabularies and structure
• Microformats
 Define semantic vocabularies by user
 Variety of options: RDF, XML, XFN
 Bridge the gap between understandings by human and machine

6. Applications
• Twine
 Tool used to help users organize, find and keep track of interests
such as bookmarks, notes and videos
 Also can collect online contents smartly: web pages, articles and
photos
 Sort all resources by topic intelligently
 Make personalized recommendations based on what you
collected

7. Applications (Twine)
Recommendations
made based on
interests

8. Applications(cont)
• RDF Database
 RDF: Separate files that describe resources on Internet
 RDF database: Simple, scalable open source database for RDF
for applications like semantic webs
• Oracle10.2g Release support RDF
 Web meta data: provide info about web resources
 Allow automated processing of web pages by software agents

9. Applications(cont)
• Natural Language Search
 Body languages understood by system
 Personal profile can be identified by system to
provide personalized content
 More interactive and entertainment

10. Applications(cont)
• Intelligent Software Agents
 Act as delegate to help routines
 Buy books online and pull all feeds related to user criteria
 Optimize the search and get the best buy
 Automated process of order and payment
 User does nothing

11. Impact on E-Business
• Shift from traditional information broadcast
medium to service channels
• Satisfy needs of customers:
 Autonomy
 Independence
 Relatedness
 Feedback
 Entertainment
• Examples: IBM, BMW create virtual communities for
customers

12. Summary
• Web 3.0 shifts the web from informational medium into
service oriented, community based medium
• Web 3.0 takes years to be fully-fledged
• It shares the same technology pillars as web 2.0
 Semantic tagging
 Microformats
• Forces E-business to restructure their business process
• Web 3.0 applications help to retain customers and gain
competitive advantages