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MOTIVATION
Presenter-Dr.Ms Kirti Bhatia
Motivation-Unit 3
 Motivation - the process of arousing and
sustaining goal-directed behavior
Course Outcomes
T o understand the role and scope of Decision making and Risk
management in organisations.
To understand the importance of Decision making tools and models in
business.
To understand the role of leadership and its allied aspects while making
decisions.
To understand the role and importance of organizational values in
Decision making and Risk Management.
Course
Objectives:
Course Objectives:
1. To learn the key topics in decision making and risk management
so that they can improve decision making and reduce risk in their
management activities and organizations.
2. Find the best alternative in a decision with multiple objectives and
uncertainty.
3. Describe the process of making a decision.
4. Analyze an organization's decision making system.
5. Develop a risk management process.
Presenter-Dr.Ms Kirti Bhatia
SYLLABUS
 1 Introduction to Decision making
 and Risk Management
 Decision Making and Risk Management – Introduction, Concept, Problem
 definition and framing.
 Rational Models of decision making, Other models - Myers Briggs,
 Bounded Rationality model, Retrospective decision model, OODA Loop
 Model, Ladder of Inference etc. Types of Decisions, Steps in Decision
making process, Creative decision
 making process.
 Why rational models fail ?, Traps and cognitive barriers that lead to sub-
 optimal decisions
SYLLABUS
 UNIT-2 Decision making Tools and Models
 Decision Making - Groupthink versus the wisdom of crowds, Avoiding
 decision-making traps.
 Intuition: pros and cons, Decisions making for corporate management,
 execution, and operation of projects, Role of technology in decision
 making and data analysis.
 EQ (Emotional Intelligence) versus IQ as essential decision making traits
 to manage risks
 Dealing with conflict and Risk - Resistance to change, Key elements of
 EQ: personal and social competencies, Dissonant decision making
 leadership and brain chemistry
 Qualitative and Quantitative risk analysis tools /methods – Introduction,
 Concept.
 Decision Models in strategic management, Decision making systems.
SYLLABUS
 Unit-3-Definitions of leadership and followership, Motivational
theory; common motives of leaders and followers.
 Identifying resources that affect your power and influence;
use and misuse
 of power, Role of competition and conflict in leadership roles.
 Charisma, heroes, bullies and jerks – aspects to be
considered in decision
 making and leadership.
 Decision making and Leadership - Values as underpinnings
of leadership.
MOTIVATION
 WHAT DO EMPLOYEES WANT
 WHY DO SOME PEOPLE PERFORM
BETTER THAN THE OTHERS
 WHY DO SAME EMPLOYEES BEHAVE
DIFFERENTLY IN DIFFERENT
SITUATIONS.
8
9
WHAT IS MOTIVATION?
MOTIVATION
“THE TERM MOTIVATION HAS DERIVED FROM
THE LATIN WORD MOVERE THAT MEANS TO
MOVE”
“MOTIVATION IS A PROCESS OF STIMULATING
PEOPLE TOWARDS ACTION TO ACCOMPLISH
DESIRED GOALS”
MOTIVATION AND INDIVIDUAL
NEEDS
 MOTIVATION
– The process by which a manager induces other
to work to achieve organizational objectives
 NEED
– An internal state that makes certain outcomes
appear attractive
11
MOTIVATION
MOTIVE:
“ IT IS ANYTHING THAT INITIATES OR SUSTAINS AN
ACTIVITY”
“IT IS A PSYCHOLOGICAL FORCE WITH AN
INDIVIDUAL THAT SETS HIM IN MOTION”
COMPONENTS
OF
MOTIVATION
Organizational
Goals
Needs
Motivation
Effort
THE MOTIVATION PROCESS
14
IMPORTANCE OF MOTIVATION
 EFFECTIVE USE OF RESOURCES
 HIGHER EFFICIENCY
 ACCOMPLISHMENT OF ORGANISATIONAL
GOALS
 REDUCED LABOUR TURN OVER AND
ABSENTEEISM
 HEALTHY INDUSTRIAL RELATIONS
 IMPROVED CORPORATE IMAGE
15
CONTENT/NEEDS THEORIES
OF MOTIVATION
 BASIC IDEA:
Individuals have needs that, when unsatisfied,
will result in motivation
• MASLOW’S HIERARCHY OF NEEDS
• HERZBERG’S TWO FACTOR THEORY
(MOTIVATION-HYGIENE THEORY)
• ALDERFER’S ERG THEORY
• MCCLELLAND’S THEORY OF NEEDS
16
MASLOW – HIERARCHY OF
NEEDS
 DEVELOPED IN 1940 BY ABRAHAM
MASLOW
 BASED ON 4 MAJOR ASSUMPTIONS:
1. ONLY UNMET NEEDS MOTIVATE
2. PEOPLE’S NEEDS ARE ARRANGED IN
ORDER OF IMPORTANCE (BASIC –
COMPLEX)
3. LOWER-LEVEL NEEDS MUST BE MET
FIRST
4. THERE ARE 5 CLASSIFICATIONS
OF NEED
17
MASLOW’S HIERARCHY OF
NEEDS
 PHYSIOLOGICAL
 SAFETY
 SOCIAL
 ESTEEM
 SELF-ACTUALIZATION
18
MASLOW’S HIERARCHY OF
NEEDS
Physiological
Safety
Social
Esteem
Self-
actualization
– PHYSIOLOGICAL: Basic & Primary Needs: food, drink,
shelter
– SAFETY: Desire to preserve already achieved & to protect
oneself from dangers: physical safety: Job Security,
Seniority Systems, Safe Working conditions, Insurance &
Retirement benefits
– SOCIAL: Affiliation with others, affection, friendship:
Formal & Informal work groups
– ESTEEM: Internal (self-respect, self-confidence, and
achievement); external (status, recognition, and prestige)
– SELF-ACTUALIZATION: Personal growth and fulfillment
HIERARCHY OF NEEDS THEORY
(MASLOW)
20
HERZBERG TWO-FACTOR
 DEVELOPED IN THE 1960S
 TWO LEVELS OF NEED
– LOWER-LEVEL: HYGIENE OR
MAINTENANCE
– HIGHER-LEVEL: MOTIVATORS
 PEOPLE ARE MOTIVATED BY
MOTIVATORS RATHER THAN BY
MAINTENANCE FACTORS
21
HERZBERG’S MOTIVATION-
HYGIENE THEORY
 HYGIENE FACTORS - NECESSARY,
BUT NOT SUFFICIENT, FOR HEALTHY
ADJUSTMENT
– EXTRINSIC FACTORS; CONTEXT OF WORK
 MOTIVATORS - THE SOURCES OF
SATISFACTION
– INTRINSIC FACTORS; CONTENT OF WORK
HERZBERG’S MOTIVATION-
HYGIENE THEORY
23
THE MODEL
Satisfied (with job motivator factors) Not Satisfied
(Motivated) (Not Motivated)
(intrinsic motivators – esteem and self-actualization needs – growth needs)
Work itself, recognition, achievement, increased responsibility, growth
Not Dissatisfied (with the maintenance factors) Dissatisfied
Motivator Factors
(extrinsic motivators – physiological, safety, and social needs – existence and
Relatedness needs)
Pay, benefits, job security, working conditions, company policies
High Maintenance Factors Low
Motivation–Hygiene
Theory of Motivation
Hygiene factors avoid
job dissatisfaction
• Company policy &
administration
• Supervision
• Interpersonal relations
• Working conditions
• Salary
• Status
• Security
SOURCE: Adapted from Frederick Herzberg, The Managerial Choice: To be Efficient or to Be Human. (Salt Lake City: Olympus, 1982). Reprinted by permission.
• Achievement
• Achievement recognition
• Work itself
• Responsibility
• Advancement
• Growth
• Salary?
Motivation factors
increase job satisfaction
25
ALDERFER’S ERG
THEORY
 EXISTENCE
 RELATEDNESS
 GROWTH
26
27
MCCLELLAND’S THEORY OF
NEEDS ACHIVEMENT
MOTIVATION MODEL
 DEVELOPED IN THE 1940S
 NEEDS ARE BASED ON PERSONALITY TRAITS
 ALL PEOPLE HAVE THE NEED FOR
ACHIEVEMENT, POWER AND AFFILIATIONS
28
MCCLELLAND’S THEORY OF
NEEDS
THREE-NEEDS THEORY
 NEED FOR ACHIEVEMENT
 NEED FOR POWER
 NEED FOR AFFILIATION
MCCLELLAND’S THEORY OF
NEEDS
THE NEEDS FOR ACHIEVEMENT, POWER, AND
AFFILIATION ARE MAJOR MOTIVES IN WORK
• NEED FOR ACHIEVEMENT (nAch):
The drive to excel, to achieve in relation to a set of
standards, to strive to succeed.
• NEED FOR POWER (nPow):
The need to make others behave in a way that they would
not have behaved otherwise OR HAVE A CONTROL
OVER OTHERS..
• NEED FOR AFFILIATION (nAff):
The desire for friendly and close interpersonal relationships.
30
SUMMARIZING THE
VARIOUS NEEDS THEORIES
Hygiene
Factors
Need for Achievement
Need for Power
Need for Affiliation
Self-Actualization
Esteem
Affiliation
Security
Physiological
Motivators
Relatedness
Existence
Growth
Maslow Alderfer Herzberg McClelland
Self-actualization
3 Motivational Need Theories
Maslow Alderfer McClelland
Higher
Order
Needs
Lower
Order
Needs
Esteem
self
interpersonal
Safety & Security
interpersonal
physical
Need for
Achievement
Need for
Power
Relatedness Need for
Affiliation
Existence
Growth
Belongingness
(social & love)
Physiological
32
PROCESS THEORIES OF
MOTIVATION
 EQUITY THEORY
 EXPECTANCY THEORY
EQUITY THEORY
– FORMULATED BY J.ADAMS OF U.S.A IN 1965
– EMPLOYEES PERCEIVE WHAT THEY GET
FROM A JOB SITUATION (OUTCOMES) IN
RELATION TO WHAT THEY PUT INTO IT
(INPUTS) AND THEN COMPARE THEIR INPUT-
OUTCOME RATIO WITH THE INPUT-OUTCOME
RATIOS OF RELEVANT OTHERS.
EQUITY THEORY RELATIONSHIPS
EMPLOYEE’S ASSESSMENT
Inequity (under rewarded)
Equity
Inequity (over rewarded)
STEPS OF EQUITY THEORY
1.COMPARISION OF INPUTS AND OUTCOMES.
2.DISCOVERY OF INEQUITY
3.PRESSURE TO RESTORE EQUITY.
4.BALANCE RESTORE BY MANAGER.
35
36
PROCESS THEORIES OF
MOTIVATION
VROOM’s EXPECTANCY THEORY
PORTER AND LAWLER’S
EXPECTANCY THEORY
EXPECTANCY THEORY
(VROOM)
 A comprehensive theory of motivation that an
individual tends to act in a certain way, in the
expectation that the act will be followed by
given outcome, and according to the
attractiveness of that outcome to the
individual.
– The extent to which individuals are motivated to
perform to get a reward of value to them is based
on their belief that their performance will result in
the reward they want.
38
VROOM’S EXPECTANCY
THEORY
 VALENCE: VALENCE, ACCORDING TO VROOM, MEANS THE
VALUE OR STRENGTH ONE PLACES ON PARTICULAR OUTCOME
OR REWARD.
 EXPECTANCY: IT RELATES EFFORTS TO
PERFORMANCE.
 INSTRUMENTALITY: BY INSTRUMENTALITY , VROOM
MEANS, THE BELIEF THAT PERFORMANCE IS RELATED TO
REWARD.DEGREE TO WHICH FIRST LEVEL OUTCOME WILL
LEAD TO SECOND LEVEL OUTCOME.
MOTIVATION=VALENCE*EXPECTANCY*INSTRUMENTALITY
EXPECTANCY RELATIONSHIPS
(LINKAGES)
 EFFORT–PERFORMANCE
– The perceived probability that exerting a given amount
of effort will lead to performance
 PERFORMANCE–REWARD
– The belief that performing at a particular level will lead
to the attainment of a desired outcome
 ATTRACTIVENESS
– The importance placed on the potential outcome or
reward that can be achieved on the job.
40
VROOM’S EXPECTANCY THEORY OF
MOTIVATION
Efforts Reward
Performance
Will my effort
improve my
performance?
Will reward
satisfy individual
goals ?
Will perfor-
mance lead to
reward?
41
HOW DOES EXPECTANCY
THEORY WORK?
Expectancy
Effort Performance Link
E=0
No matter how much effort
I put in, probably not possible
to memorize the text in 24 hours
Instrumentality
Performance Rewards Link
I=0
My professor does not look
like someone who has $1 million
Valence
Rewards Personal Goals Link
V=1
There are a lot of wonderful things
I could do with $1 million
My professor offers me $1 million if I memorize the textbook by tomorrow morning.
Conclusion: Though I value the reward, I will not be motivated to do this task.
42
PORTER AND LAWLER’S EXPECTANCY
THEORY
Efforts Performance
Perceived
effort reward
probability
Value of
reward
Role
perception
Abilities
and Traits
Perceived
Equitable
Reward
Intrinsic
rewards
Extrinsic
rewards
Satisfaction
THE PORTER AND LAWLER’S MOTIVATION MODEL
43
PORTER AND LAWLER’S EXPECTANCY
THEORY
 EFFORT : REFERS TO AMOUNT OF ENERGY AN
EMPLOYEE EXERTS ON A GIVEN TASK
• VALUE OF THE AWARD
• PERCEIVED EFFORT AWARD PROBABILITY
 PERFORMANCE : EFFORTS LEAD TO
PERFORMANCE
• ABILITIES AND TRAIT
• ROLE PERCEPTION
 SATISFACTION : PERFORMANCE LEADS TO
SATISFACTION. LEVEL OF SATISFACTION DEPENDS UPON
AMOUNT OF AWARDS ACHIEVED
EARLY THEORIES OF
MOTIVATION
 THEORY X (MCGREGOR)
– The assumption that employees dislike work,
are lazy, seek to avoid responsibility, and must
be coerced to perform
 THEORY Y
– The assumption that employees are creative,
seek responsibility, and can exercise self-
direction
45
A MANAGER WHO VIEWS EMPLOYEES FROM
THEORY X (NEGATIVE) PERSPECTIVE BELIEVES
BELIEVE THAT WORKERS NATURALLY DISLIKE
WORK AND WOULD AVOID IT IF POSSIBLE
BELIEVE THAT WORKERS NEED TO BE
CONTROLLED OR THREATENED TO GET THE
WORK DONE
BELIEVE THAT WORKERS PREFER TO BE
DIRECTED AND DON’T WANT THE
RESPONSIBILITY TO MAKE DECISIONS
BELIEVE THAT WORKERS LACK AMBITION
BELIEVE THAT WORKERS PREFER SECURITY
THEORY X PREMISES
THEORY Y PREMISES
A MANAGER WHO VIEWS EMPLOYEES FROM
THEORYY (POSITIVE) PERSPECTIVE BELIEVES
 BELIEVE THAT WORK IS NATURAL
 BELIEVE THAT WORKERS EXERCISE SELF
CONTROL TO REACH THEIR OBJECTIVES
 BELIEVE THAT WORKERS SEEK RESPONSIBILITY
 BELIEVE THAT WORKERS EXERCISE
IMAGINATION, INGENUITY, AND CREATIVITY
TOWARDS SOLVING PROBLEMS
47
Management
activities
Theory X Theory Y
1. Planning Superior sets objectives Superior and subordinate
for subordinates, sets objectives jointly,
Little participation in Great deal of participation
objective setting and in objective setting and
plan formulation, plan formulation,
Few alternatives are Many alternatives are
explored, explored,
Low commitment to High commitment to
objectives and plan objectives and plan
2. Directing Autocratic leadership Participation and team
based on authority, work leadership based on
competence,
Top-down communication Two-ways communication
with little feedback, with plenty of feedback,
Limited information flow. Free information flow.
3. Appraising Low trust in appraisal, High trust in appraisal, internal
and controlling Control is extreme and control based on self control,
rigid, Focus on past Based on past but forward
and fault finding looking and problem solving
Management processes with theories X and Y
48
THEORY Z
William Ouchi developed Theory
Z after making a comparative
study of Japanese and American
management practices.
49
FEATURES OF THEORY Z
 TRUST
 STRONG BOND BETWEEN
ORGANIZATION AND EMPLOYEES
 EMPLOYEE INVOLVEMENT
 COORDINATION
 INFORMAL CONTROL SYSTEM
 INEGRATED ORGANIZATION.
50
TECHNIQUES OF MOTIVATION
 CARROT AND STICK APPROACH OF
MOTIVATION
 JOB ENRICHMENT
CARROT AND STICK
APPROACH
 CARROT- REWARD-BONUS,PAY
RAISE,PROMOTION
 STICK - PUNISHMENT-
DEMOTION,TERMINATION,TRANSFE
R.
 REWARD AND PUNISHMENT SYSTEM
 BASED ON INTERNAL
ENVIRONMENT.
51
REWARD AND PUNISHMENT
 1.REWARD MORE EFFECTIVE WHEN DIRECTLY
LINKED WITH PERFORMANCE.
 2.PUNISHMENT MORE EFFECTIVE WHEN APPLIED
WHEN UNDESIRABLE BEHAVIOUR ACTUALLY
OCCURS.
 3.PUNISHMENT SHOULD BE ADMINSTERED WITH
GREAT CARE.
 4.PUNISHMENT SHOULD BE USED TO MODIFY THE
BEHAVIOUR.
 5.THE MIXTURE SHOULD BE USED TO REINFORCE
DESIRABLE BEHAVIOUR PATTERNS.
52
53
JOB ENRICHMENT
“JOB ENRICHMENT IS CONCERNED WITH DESIGNING
THE JOB IN SUCH A MANNER THAT IT BECOMES MORE
INTERESTING, CHALLENGING TO THE JOB
PERFORMER, PROVIDES HIM OPPORTUNITIES FOR
ACHIEVEMENT, RESPONSIBILITY, ADVANCEMENT AND
GROWTH.”

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Motivation.ppt

  • 2. Motivation-Unit 3  Motivation - the process of arousing and sustaining goal-directed behavior
  • 3. Course Outcomes T o understand the role and scope of Decision making and Risk management in organisations. To understand the importance of Decision making tools and models in business. To understand the role of leadership and its allied aspects while making decisions. To understand the role and importance of organizational values in Decision making and Risk Management.
  • 4. Course Objectives: Course Objectives: 1. To learn the key topics in decision making and risk management so that they can improve decision making and reduce risk in their management activities and organizations. 2. Find the best alternative in a decision with multiple objectives and uncertainty. 3. Describe the process of making a decision. 4. Analyze an organization's decision making system. 5. Develop a risk management process. Presenter-Dr.Ms Kirti Bhatia
  • 5. SYLLABUS  1 Introduction to Decision making  and Risk Management  Decision Making and Risk Management – Introduction, Concept, Problem  definition and framing.  Rational Models of decision making, Other models - Myers Briggs,  Bounded Rationality model, Retrospective decision model, OODA Loop  Model, Ladder of Inference etc. Types of Decisions, Steps in Decision making process, Creative decision  making process.  Why rational models fail ?, Traps and cognitive barriers that lead to sub-  optimal decisions
  • 6. SYLLABUS  UNIT-2 Decision making Tools and Models  Decision Making - Groupthink versus the wisdom of crowds, Avoiding  decision-making traps.  Intuition: pros and cons, Decisions making for corporate management,  execution, and operation of projects, Role of technology in decision  making and data analysis.  EQ (Emotional Intelligence) versus IQ as essential decision making traits  to manage risks  Dealing with conflict and Risk - Resistance to change, Key elements of  EQ: personal and social competencies, Dissonant decision making  leadership and brain chemistry  Qualitative and Quantitative risk analysis tools /methods – Introduction,  Concept.  Decision Models in strategic management, Decision making systems.
  • 7. SYLLABUS  Unit-3-Definitions of leadership and followership, Motivational theory; common motives of leaders and followers.  Identifying resources that affect your power and influence; use and misuse  of power, Role of competition and conflict in leadership roles.  Charisma, heroes, bullies and jerks – aspects to be considered in decision  making and leadership.  Decision making and Leadership - Values as underpinnings of leadership.
  • 8. MOTIVATION  WHAT DO EMPLOYEES WANT  WHY DO SOME PEOPLE PERFORM BETTER THAN THE OTHERS  WHY DO SAME EMPLOYEES BEHAVE DIFFERENTLY IN DIFFERENT SITUATIONS. 8
  • 9. 9 WHAT IS MOTIVATION? MOTIVATION “THE TERM MOTIVATION HAS DERIVED FROM THE LATIN WORD MOVERE THAT MEANS TO MOVE” “MOTIVATION IS A PROCESS OF STIMULATING PEOPLE TOWARDS ACTION TO ACCOMPLISH DESIRED GOALS”
  • 10. MOTIVATION AND INDIVIDUAL NEEDS  MOTIVATION – The process by which a manager induces other to work to achieve organizational objectives  NEED – An internal state that makes certain outcomes appear attractive
  • 11. 11 MOTIVATION MOTIVE: “ IT IS ANYTHING THAT INITIATES OR SUSTAINS AN ACTIVITY” “IT IS A PSYCHOLOGICAL FORCE WITH AN INDIVIDUAL THAT SETS HIM IN MOTION”
  • 14. 14 IMPORTANCE OF MOTIVATION  EFFECTIVE USE OF RESOURCES  HIGHER EFFICIENCY  ACCOMPLISHMENT OF ORGANISATIONAL GOALS  REDUCED LABOUR TURN OVER AND ABSENTEEISM  HEALTHY INDUSTRIAL RELATIONS  IMPROVED CORPORATE IMAGE
  • 15. 15 CONTENT/NEEDS THEORIES OF MOTIVATION  BASIC IDEA: Individuals have needs that, when unsatisfied, will result in motivation • MASLOW’S HIERARCHY OF NEEDS • HERZBERG’S TWO FACTOR THEORY (MOTIVATION-HYGIENE THEORY) • ALDERFER’S ERG THEORY • MCCLELLAND’S THEORY OF NEEDS
  • 16. 16 MASLOW – HIERARCHY OF NEEDS  DEVELOPED IN 1940 BY ABRAHAM MASLOW  BASED ON 4 MAJOR ASSUMPTIONS: 1. ONLY UNMET NEEDS MOTIVATE 2. PEOPLE’S NEEDS ARE ARRANGED IN ORDER OF IMPORTANCE (BASIC – COMPLEX) 3. LOWER-LEVEL NEEDS MUST BE MET FIRST 4. THERE ARE 5 CLASSIFICATIONS OF NEED
  • 17. 17 MASLOW’S HIERARCHY OF NEEDS  PHYSIOLOGICAL  SAFETY  SOCIAL  ESTEEM  SELF-ACTUALIZATION
  • 19. – PHYSIOLOGICAL: Basic & Primary Needs: food, drink, shelter – SAFETY: Desire to preserve already achieved & to protect oneself from dangers: physical safety: Job Security, Seniority Systems, Safe Working conditions, Insurance & Retirement benefits – SOCIAL: Affiliation with others, affection, friendship: Formal & Informal work groups – ESTEEM: Internal (self-respect, self-confidence, and achievement); external (status, recognition, and prestige) – SELF-ACTUALIZATION: Personal growth and fulfillment HIERARCHY OF NEEDS THEORY (MASLOW)
  • 20. 20 HERZBERG TWO-FACTOR  DEVELOPED IN THE 1960S  TWO LEVELS OF NEED – LOWER-LEVEL: HYGIENE OR MAINTENANCE – HIGHER-LEVEL: MOTIVATORS  PEOPLE ARE MOTIVATED BY MOTIVATORS RATHER THAN BY MAINTENANCE FACTORS
  • 21. 21 HERZBERG’S MOTIVATION- HYGIENE THEORY  HYGIENE FACTORS - NECESSARY, BUT NOT SUFFICIENT, FOR HEALTHY ADJUSTMENT – EXTRINSIC FACTORS; CONTEXT OF WORK  MOTIVATORS - THE SOURCES OF SATISFACTION – INTRINSIC FACTORS; CONTENT OF WORK
  • 23. 23 THE MODEL Satisfied (with job motivator factors) Not Satisfied (Motivated) (Not Motivated) (intrinsic motivators – esteem and self-actualization needs – growth needs) Work itself, recognition, achievement, increased responsibility, growth Not Dissatisfied (with the maintenance factors) Dissatisfied Motivator Factors (extrinsic motivators – physiological, safety, and social needs – existence and Relatedness needs) Pay, benefits, job security, working conditions, company policies High Maintenance Factors Low
  • 24. Motivation–Hygiene Theory of Motivation Hygiene factors avoid job dissatisfaction • Company policy & administration • Supervision • Interpersonal relations • Working conditions • Salary • Status • Security SOURCE: Adapted from Frederick Herzberg, The Managerial Choice: To be Efficient or to Be Human. (Salt Lake City: Olympus, 1982). Reprinted by permission. • Achievement • Achievement recognition • Work itself • Responsibility • Advancement • Growth • Salary? Motivation factors increase job satisfaction
  • 26. 26
  • 27. 27 MCCLELLAND’S THEORY OF NEEDS ACHIVEMENT MOTIVATION MODEL  DEVELOPED IN THE 1940S  NEEDS ARE BASED ON PERSONALITY TRAITS  ALL PEOPLE HAVE THE NEED FOR ACHIEVEMENT, POWER AND AFFILIATIONS
  • 28. 28 MCCLELLAND’S THEORY OF NEEDS THREE-NEEDS THEORY  NEED FOR ACHIEVEMENT  NEED FOR POWER  NEED FOR AFFILIATION
  • 29. MCCLELLAND’S THEORY OF NEEDS THE NEEDS FOR ACHIEVEMENT, POWER, AND AFFILIATION ARE MAJOR MOTIVES IN WORK • NEED FOR ACHIEVEMENT (nAch): The drive to excel, to achieve in relation to a set of standards, to strive to succeed. • NEED FOR POWER (nPow): The need to make others behave in a way that they would not have behaved otherwise OR HAVE A CONTROL OVER OTHERS.. • NEED FOR AFFILIATION (nAff): The desire for friendly and close interpersonal relationships.
  • 30. 30 SUMMARIZING THE VARIOUS NEEDS THEORIES Hygiene Factors Need for Achievement Need for Power Need for Affiliation Self-Actualization Esteem Affiliation Security Physiological Motivators Relatedness Existence Growth Maslow Alderfer Herzberg McClelland
  • 31. Self-actualization 3 Motivational Need Theories Maslow Alderfer McClelland Higher Order Needs Lower Order Needs Esteem self interpersonal Safety & Security interpersonal physical Need for Achievement Need for Power Relatedness Need for Affiliation Existence Growth Belongingness (social & love) Physiological
  • 32. 32 PROCESS THEORIES OF MOTIVATION  EQUITY THEORY  EXPECTANCY THEORY
  • 33. EQUITY THEORY – FORMULATED BY J.ADAMS OF U.S.A IN 1965 – EMPLOYEES PERCEIVE WHAT THEY GET FROM A JOB SITUATION (OUTCOMES) IN RELATION TO WHAT THEY PUT INTO IT (INPUTS) AND THEN COMPARE THEIR INPUT- OUTCOME RATIO WITH THE INPUT-OUTCOME RATIOS OF RELEVANT OTHERS.
  • 34. EQUITY THEORY RELATIONSHIPS EMPLOYEE’S ASSESSMENT Inequity (under rewarded) Equity Inequity (over rewarded)
  • 35. STEPS OF EQUITY THEORY 1.COMPARISION OF INPUTS AND OUTCOMES. 2.DISCOVERY OF INEQUITY 3.PRESSURE TO RESTORE EQUITY. 4.BALANCE RESTORE BY MANAGER. 35
  • 36. 36 PROCESS THEORIES OF MOTIVATION VROOM’s EXPECTANCY THEORY PORTER AND LAWLER’S EXPECTANCY THEORY
  • 37. EXPECTANCY THEORY (VROOM)  A comprehensive theory of motivation that an individual tends to act in a certain way, in the expectation that the act will be followed by given outcome, and according to the attractiveness of that outcome to the individual. – The extent to which individuals are motivated to perform to get a reward of value to them is based on their belief that their performance will result in the reward they want.
  • 38. 38 VROOM’S EXPECTANCY THEORY  VALENCE: VALENCE, ACCORDING TO VROOM, MEANS THE VALUE OR STRENGTH ONE PLACES ON PARTICULAR OUTCOME OR REWARD.  EXPECTANCY: IT RELATES EFFORTS TO PERFORMANCE.  INSTRUMENTALITY: BY INSTRUMENTALITY , VROOM MEANS, THE BELIEF THAT PERFORMANCE IS RELATED TO REWARD.DEGREE TO WHICH FIRST LEVEL OUTCOME WILL LEAD TO SECOND LEVEL OUTCOME. MOTIVATION=VALENCE*EXPECTANCY*INSTRUMENTALITY
  • 39. EXPECTANCY RELATIONSHIPS (LINKAGES)  EFFORT–PERFORMANCE – The perceived probability that exerting a given amount of effort will lead to performance  PERFORMANCE–REWARD – The belief that performing at a particular level will lead to the attainment of a desired outcome  ATTRACTIVENESS – The importance placed on the potential outcome or reward that can be achieved on the job.
  • 40. 40 VROOM’S EXPECTANCY THEORY OF MOTIVATION Efforts Reward Performance Will my effort improve my performance? Will reward satisfy individual goals ? Will perfor- mance lead to reward?
  • 41. 41 HOW DOES EXPECTANCY THEORY WORK? Expectancy Effort Performance Link E=0 No matter how much effort I put in, probably not possible to memorize the text in 24 hours Instrumentality Performance Rewards Link I=0 My professor does not look like someone who has $1 million Valence Rewards Personal Goals Link V=1 There are a lot of wonderful things I could do with $1 million My professor offers me $1 million if I memorize the textbook by tomorrow morning. Conclusion: Though I value the reward, I will not be motivated to do this task.
  • 42. 42 PORTER AND LAWLER’S EXPECTANCY THEORY Efforts Performance Perceived effort reward probability Value of reward Role perception Abilities and Traits Perceived Equitable Reward Intrinsic rewards Extrinsic rewards Satisfaction THE PORTER AND LAWLER’S MOTIVATION MODEL
  • 43. 43 PORTER AND LAWLER’S EXPECTANCY THEORY  EFFORT : REFERS TO AMOUNT OF ENERGY AN EMPLOYEE EXERTS ON A GIVEN TASK • VALUE OF THE AWARD • PERCEIVED EFFORT AWARD PROBABILITY  PERFORMANCE : EFFORTS LEAD TO PERFORMANCE • ABILITIES AND TRAIT • ROLE PERCEPTION  SATISFACTION : PERFORMANCE LEADS TO SATISFACTION. LEVEL OF SATISFACTION DEPENDS UPON AMOUNT OF AWARDS ACHIEVED
  • 44. EARLY THEORIES OF MOTIVATION  THEORY X (MCGREGOR) – The assumption that employees dislike work, are lazy, seek to avoid responsibility, and must be coerced to perform  THEORY Y – The assumption that employees are creative, seek responsibility, and can exercise self- direction
  • 45. 45 A MANAGER WHO VIEWS EMPLOYEES FROM THEORY X (NEGATIVE) PERSPECTIVE BELIEVES BELIEVE THAT WORKERS NATURALLY DISLIKE WORK AND WOULD AVOID IT IF POSSIBLE BELIEVE THAT WORKERS NEED TO BE CONTROLLED OR THREATENED TO GET THE WORK DONE BELIEVE THAT WORKERS PREFER TO BE DIRECTED AND DON’T WANT THE RESPONSIBILITY TO MAKE DECISIONS BELIEVE THAT WORKERS LACK AMBITION BELIEVE THAT WORKERS PREFER SECURITY THEORY X PREMISES
  • 46. THEORY Y PREMISES A MANAGER WHO VIEWS EMPLOYEES FROM THEORYY (POSITIVE) PERSPECTIVE BELIEVES  BELIEVE THAT WORK IS NATURAL  BELIEVE THAT WORKERS EXERCISE SELF CONTROL TO REACH THEIR OBJECTIVES  BELIEVE THAT WORKERS SEEK RESPONSIBILITY  BELIEVE THAT WORKERS EXERCISE IMAGINATION, INGENUITY, AND CREATIVITY TOWARDS SOLVING PROBLEMS
  • 47. 47 Management activities Theory X Theory Y 1. Planning Superior sets objectives Superior and subordinate for subordinates, sets objectives jointly, Little participation in Great deal of participation objective setting and in objective setting and plan formulation, plan formulation, Few alternatives are Many alternatives are explored, explored, Low commitment to High commitment to objectives and plan objectives and plan 2. Directing Autocratic leadership Participation and team based on authority, work leadership based on competence, Top-down communication Two-ways communication with little feedback, with plenty of feedback, Limited information flow. Free information flow. 3. Appraising Low trust in appraisal, High trust in appraisal, internal and controlling Control is extreme and control based on self control, rigid, Focus on past Based on past but forward and fault finding looking and problem solving Management processes with theories X and Y
  • 48. 48 THEORY Z William Ouchi developed Theory Z after making a comparative study of Japanese and American management practices.
  • 49. 49 FEATURES OF THEORY Z  TRUST  STRONG BOND BETWEEN ORGANIZATION AND EMPLOYEES  EMPLOYEE INVOLVEMENT  COORDINATION  INFORMAL CONTROL SYSTEM  INEGRATED ORGANIZATION.
  • 50. 50 TECHNIQUES OF MOTIVATION  CARROT AND STICK APPROACH OF MOTIVATION  JOB ENRICHMENT
  • 51. CARROT AND STICK APPROACH  CARROT- REWARD-BONUS,PAY RAISE,PROMOTION  STICK - PUNISHMENT- DEMOTION,TERMINATION,TRANSFE R.  REWARD AND PUNISHMENT SYSTEM  BASED ON INTERNAL ENVIRONMENT. 51
  • 52. REWARD AND PUNISHMENT  1.REWARD MORE EFFECTIVE WHEN DIRECTLY LINKED WITH PERFORMANCE.  2.PUNISHMENT MORE EFFECTIVE WHEN APPLIED WHEN UNDESIRABLE BEHAVIOUR ACTUALLY OCCURS.  3.PUNISHMENT SHOULD BE ADMINSTERED WITH GREAT CARE.  4.PUNISHMENT SHOULD BE USED TO MODIFY THE BEHAVIOUR.  5.THE MIXTURE SHOULD BE USED TO REINFORCE DESIRABLE BEHAVIOUR PATTERNS. 52
  • 53. 53 JOB ENRICHMENT “JOB ENRICHMENT IS CONCERNED WITH DESIGNING THE JOB IN SUCH A MANNER THAT IT BECOMES MORE INTERESTING, CHALLENGING TO THE JOB PERFORMER, PROVIDES HIM OPPORTUNITIES FOR ACHIEVEMENT, RESPONSIBILITY, ADVANCEMENT AND GROWTH.”