Community Inspired Design by Mary Rose Cook

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Mary Rose Cook's presentation on Community Inspired Design at Dott Cornwall's Inspired event on 26th March 2010

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Community Inspired Design by Mary Rose Cook

  1. 1. Community inspired design Understanding the community
  2. 2. Uscreates is a behaviour change agency that uses collaborative design approaches to improve public behaviours for a better society . Who are we?
  3. 3. Currently designing ways to…. … increase awareness and action of cancer symptoms with 40+ in Brighton … reduce teen pregnancy in Bristol … improve oral health and access to dentists for young men in Portsmouth … reduce levels of graffiti vandalism with young people in London
  4. 4. Diagnose Co Discover Co Design Co Deliver Legacy
  5. 5. Diagnose Co Discover Co Design Co Deliver Legacy Design ways to engage target group Design ways to gather informative information
  6. 6. Methods to engage
  7. 9. Methods to gather informative information
  8. 15. Brief: Design ways to encourage conference attendees to travel using a form of transport that has low carbon emissions.
  9. 16. What information do you need from the conference attendees to help you move further with this brief? Design …. How will you attract and engage the target group? How will you extract the information from them once you have engaged them?
  10. 17. Age Gender Lifestyle Typical Day Hobbies/interests Beliefs Family and friends

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