An initial look at creating a retail co-marketing program target the contractor market at the distributor level with two Major Brands.

1. Under Armour Corporation I New Market Opportunity
August 18, 2011

2. Who We Are
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3. Product Portfolio / Markets Served
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4. Brand Leadership
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5. Channels Of Distribution
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6. New Pro Focus
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7. New Packaging
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8. Launch Concept
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9. Contractor Identity Concept
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10. Co-Marketing Concepts
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11. Co-Marketing Concepts
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12. Co-Marketing Merchandising
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13. Trade Show Advertising
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14. Public Relations
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15. THE SPEC LINE / Under Armour WORK Line Collection Synergies
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