1. waterlocker Inc.
Don Schwartz
162 Highway #3 RR#1
Hubbards, Nova Scotia B0J 1T0
902-858-2105
E-mail: waterlocker@live.com
Confidentiality Statement
This project description has been submitted on a confidential basis for the
benefit of selected, highly qualified advisors and is not for any other
persons, nor may it be reproduced. By accepting delivery of this plan, the
recipient agrees to return this copy to the entrepreneur at the end of the
advisory session.
.

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Table of Contents
Executive Summary .......................................................................... 3
Industry ............................................................................................. 4
Company........................................................................................... 7
Market Analysis................................................................................. 7
Target Market ................................................................................. 8
Competition .................................................................................... 9
Product Prototype Description and Product Advantage................... 11
Patent.............................................................................................. 11
Price................................................................................................ 12
Promotion........................................................................................ 12
Place...................................................................................................
Management ...............................................................................….12
Production Process .............................................................................
Financial ……………………………………………………………………5

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Executive Summary
Every Province in Canada has its own unique challenges with current supplies of
safe drinking water, and the urgency to find alternative methods of supply is the
number one concern of all levels of government in Canada. waterlocker
addresses these concerns by offering and making available to all individuals a
secure, convenient, affordable means of maintaining an abundant supply of safe
drinking water within each application. The waterlocker basic unit has a capacity
to contain and distribute enough safe drinking water to sustain a family of four for
three to four months between refills, with the capability to connect as many units
as required for larger applications. waterlocker incorporates a management
control system that monitors the exact amounts of potable water being distributed
within each market area and to each application. Our water supply is at a crucial
stage where we must begin to manage and regulate this critical resource
immediately and effectively in order to sustain its availability for future
generations.
Currently waterlocker Inc. is in the early stages of development focusing
primarily on safe drinking water distribution within the province of Nova Scotia
with the goal of leading the way towards a more effective and efficient
drinking water management system and supply, while building a viable,
sustainable industry at the same time.
As we all are becoming more educated and aware of the dangers of ground
water pollution and health risks associated with lead, chlorine, pesticides, organic
chemicals, arsenic, uranium, and various micro-organisms that have been found
to contaminate public water supplies. Outbreaks of water borne diseases are
becoming a common occurrence and have affected entire city populations,
leading to serious health complications and even fatalities.
As a consequence many people must resort to acquiring their own potable
drinking water through commercial sources; typically in the form of bottled water.
Whether the bottled water is purchased in a personal sized container or in a five
gallon jug there are numerous drawbacks associated.
Excessive use of personal sized water bottles can become expensive, not to
mention the tremendous burden on the environment and the long term impact of
this waste accumulation is unknown. As well the actual quality and safety of the
product itself can be doubtful.
With respect to larger containers such as a five gallon jug it is widely accepted
that the weight of a full bottle (approx 42lbs) is difficult to handle and makes it
near impossible for some people to replenish the water in a water cooler.

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The objectives and advantages of waterlocker Inc. include providing a
controlled system for storage and distribution of a constant abundant supply of
clean safe drinking water at each residential or commercial application. The
distribution system involved will eliminate health risks and costs associated with
tainted, contaminated, or poor drinking water sources including risks associated
with drinking water being transferred through faulty, aged, or improper pipe
distribution systems. The entire distribution system is environmentally friendly, in
that there are no disposable containers involved with the process; eliminating the
need for handling bulky, heavy, awkward water jugs and bottles.
waterlocker Inc.
 will eliminate the need for expensive water conditioning, purifying and
filtration systems which primarily improve taste, appearance, and eliminate
odor but do not necessarily make the water safe to drink.
 requires virtually no maintenance to ensure an abundant supply of clean
safe drinking water and greatly reduces waste of this critical resource by
means of monitoring and control features.
Future modifications which will be incorporated into the waterlocker system will
allow for greater convenience and flexibility within each application.
It is much easier and cost effective to manage a resource if government,
businesses, communities and individuals work toward common goals.
Mission
To make available and provide safe, clean, worry-free drinking water to all
individuals.
Industry
waterlocker Inc. is best described as a new level of distribution of potable water
to residential and commercial applications. The Industry as it stands does not
offer this level of customer convenience and safety insofar as the sources
currently marketing “drinking water”. The market potential is unlimited as potable
water is a critical requirement for all individuals. According to surveys conducted
throughout Canada in 2001 clearly 1/3 of Canadians did not trust their drinking
water and must resort to purchasing bottled water as the next best alternative
available; even though the quality and safety of bottled water may be
questionable. As well there is much concern regarding the environmental impact
of disposable plastic bottles, not to mention the safety of the materials used in
the manufacturing of these bottles. The annual sales of bottled water in Canada
is known to be in the billions of dollars; however an exact figure is difficult to
ascertain based on available information. Several events have occurred that
certainly elevate the number of individuals seeking alternatives for safe water,
such as contamination events in Walkerton, North Battleford, and Kashechewan;

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as well on any given day there are usually 1000+ boil orders in effect across the
country. Our government estimates that 90,000 illnesses and 900 deaths occur
in Canada annually due to contaminated drinking water, and independent health
experts suggest a much higher number of Canadians suffer from gastrointestinal
illnesses related to poor quality drinking water.

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waterlocker Inc.
Business Plan
(Nova Scotia)
Manufacturing facility waterlocker tm containment units
- capacity to manufacture and produce 1000+ units per month
(approximately 35 units per day)
- total number of waterlocker tm units required first year 13,000 based
on 15 service/installation contractors based strategically throughout
Nova Scotia.
- 13,000 waterlocker tm units @ $250 net profit per unit $3,250,000
(first year projection)
- payment plan option $32.95 per month (36 month contract) Includes
annual maintenance and service
- Incentive plan option full payment of water locker unit installed (first fill
up FREE)
Locations
 Halifax 6 service/installation contractors
 Truro 1 “
 Amherst 1 “
 New Minas 1 “
 Kingston 1 “
 Annapolis 1 “
 Yarmouth 1 “
 Liverpool 1 “
 Bridgewater 1 “
 New Glasgow1 “
Delivery Service
- initial requirements waterlocker tm units 1st
year 11,700,000litres
- x’s average number of refills 3 = 35,100,000 liters @ .08 gross profit
per liter total $2,808,000 gross (first year projection)
Delivery Locations
 Halifax 6 water delivery vehicles
 Truro 1 “
 Amherst 1 “
 New Minas 1 “
 Kingston 1 “
 Annapolis 1 “

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 Yarmouth 1 “
 Liverpool 1 “
 Bridgewater 1 “
 New Glasgow 1 “
Increases in number of Service/Installation Contractors for second & consecutive
years will be determined by demand in given service areas of Nova Scotia.
Demand for drinking water quantities will increase and multiply as number of
accounts increase accordingly.
Company
Waterlocker Inc.
162 Highway#3 P.O. Box 460 Hubbards, Nova Scotia B0J 1T0
Corporation number: 717761-5
Date of Incorporation: May 21, 2009
President: Don Schwartz
Market Analysis
“As the province of Nova Scotia has a clear commitment to clean water which is
the single most important environmental issue”. (Drinking water strategies Nova
Scotia 2002).
waterlocker Inc. is confident that the Government of Nova Scotia will play an
active part and support the company’s development and growth.
Currently at least 46% of Nova Scotians rely on ground water from dug or drilled
well (more than 107,000 province wide). The remaining 54 % receive treated
water from ground water or surface operated by municipal water utilities, which
although treated at source; the end result after traveling through pipe systems is
questionable in many circumstances. Purchasing safe water is more effective
than attempting to treat poor quality source water.
As Nova Scotia continues to grow and prosper more pressures are constantly
being placed on our water sources. The more regulations that are implemented
on this industry to ensure the quality of drinking water from source to the end
user the healthier we will be. It is vital that we all do our part to ensure that one
of our most critical resources is protected and managed effectively to be
sustainable for future generations. Drinking water systems must protect public
health and conserve resource.
Throughout the world there is a shift in attitudes and knowledge from:
Safe drinking water safe is an inherent right to safe drinking water is a
valuable limited resource which must be managed properly to ensure
sustainability.
(GPI Atlantic 2000)
“1/3 of Nova Scotians do not trust their drinking water”.

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“During a time of budget restraints we need to keep in mind the necessary
investments to maintain our water resources and learn from history that the costs
of inadequate monitoring and enforcement of drinking water quality and
disinvestment in environment protection produces major costs to society and the
economy.”
Target Market
The Company will comprise of several levels of production; distribution; service
and sales activities.
The primary focus of the company is to manufacture and distribute containment
units (waterlocker tm); which will be constructed of a drinking water safe
material. These units will be installed in residential and commercial applications
by the company and will act as a holding tank for clean safe drinking water,
which will be delivered to the application by tanker trucks specifically equipped by
waterlocker Inc. to maintain the integrity of contents; which will in turn be
distributed throughout the application by means of the (waterlocker tm system)
which incorporates a series of piping and fittings designed to allow the water to
transfer to the end receptacle ie: (waterlocker tm dispenser)basic system
First year projections are based on the company’s ability to manufacture and
install approximately 13,000 (waterlocker tm) units, which represents less than
2% of the available market share potential in Nova Scotia. The first year amount
of drinking water delivered will be approximately 50,000,000 liters, which again
represents less than 2% of the available market share potential in Nova Scotia.
The employment requirements are immediate and would include complete
operations of a plastics plant capable of manufacturing the required number of
(waterlocker tm) units. Also 15 installation technicians/ 15 water delivery
representatives would be needed immediately to commence business objectives.
Manufacturing Facility
Lease of Building approx $10,000 mo
Construction capabilities:
(rotational molded high density linear polyethylene containment units)
 production
 sales
 accounting/bookkeeping
 distribution
 promotion/advertising
Employees:
 6 production crew
 1 plant manager
 1 office manager
Equipment:
 Moulds approximately $30,000 per mould 6 required $180,000

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 Oven $80,000
 Office equipment $25,000
Delivery Vehicles:
 15 @ $35,000- $40,000 per unit $600,000
 1200gal/5400litre truck tank $5000 per unit $75,000
 Pump & metering system $2500 per unit $37,500
waterlocker tm
Sub-contract plumbing companies throughout Nova Scotia to over-see sales
and installation of waterlocker tm systems within a designated area of the
Province. waterlocker tm systems will be consigned to approved sub-dealers
on a requirement basis and set fees will be determined per installed water
locker tm system at an attractive rate to encourage active participation of sub-
dealer ie:
- Installation of basic system time required 2 hours on average
2 x $75 per hour =$150
- Sub-dealers would be re-numerated at a rate of $250 per unit delivered
and installed.
- Guidelines & strict rules of conduct will be implemented for sub-dealers to
uphold the integrity of waterlocker Inc. at all times.
Delivery Service:
Delivery vehicles will be strategically located within Nova Scotia and Independent
distributors will be appointed for each designated area. Distributors will be
required to meet strict guidelines and training to provide the safest transfer of
drinking water from source to the end user. Distributors will be compensated
based on a formula that directly equates to the amount of drinking water
delivered to customers, which will be regulated by a metered system which is
incorporated into the supply unit of the delivery vehicle. Distributors will be
responsible for overall cleanliness and general maintenance of delivery vehicle.
Distributors may also participate in sales of waterlocker tm systems and will be
compensated for each system referral and sale generated ie: $50 per unit with
verifying documentation.
Competition
There are currently no similar products or offerings within the industry.
waterlocker Inc. Advantages
- provides controlled system for storage and distribution of clean, safe,
drinking water
- eliminates health risks and costs associated with tainted, contaminated, or
poor drinking water sources,

10. waterlocker Inc.
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- environmentally friendly, in that there are no disposable containers
involved with process
- eliminates the need for handling bulky, heavy, awkward water bottles and
jugs
- eliminates the risks associated with drinking water being transferred
through faulty, aged, or improper pipe distribution systems
- virtually no maintenance required to ensure an abundant supply of clean,
safe drinking water
- greatly reduces waste of clean, safe drinking water resources through
monitoring ,and control features
- eliminates need for expensive water conditioning, purifying, and filtration
systems that primarily reduce odor and improve taste, but do little towards
making water safe for consumption
- potential selling feature for real estate
- (possible remedy for lost sales due to poor drinking water condition or
development concerns)
- positive feature for tourism industry
- (alternative for tourism to improve efforts to provide clean, safe drinking
water at tourist facilities and destinations such as Hotels, Motels, Resorts,
RV Parks, Campgrounds etc )
- waterlocker tm system provides drinking water quick connect feed points
that allow for maximum convenience and flexibility in deciding on desired
locations for appliances etc.
Safe drinking water supply for the following applications:
 hospitals
 health care facilities
 schools
 rehabilitation centers
 seniors care
 daycare
 restaurants
 military
 office buildings
 apartment complex, condos etc.
 recreational facilities
 gyms & health spas
 government buildings & facilities
 retail sector
 residential
 isolated communities

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Product [Prototype] Description and Product Advantage
The present invention provides a drinking water distribution system purposed to
store and then distribute potable drinking water throughout residential and/or
commercial buildings for various applications. In particular the drinking water
distribution system comprises a storage tank, hoses, and/or pipes fittingly
connected to the storage tank that are deployed throughout a building, and at
least one end unit, such as a water dispenser or a water cooler for example.
Preferably the end unit has means to quickly connect or disconnect to the hose
and/or pipe to access the storage tank. A more detailed description of total
system configuration as outlined in Patent.
- Construction material waterlocker tank (rotational molded high density
linear polyethylene)
- Dimensions (approx)
 Height 54”
 width 36”
 Depth 24”
- Capacity
 200 Imp Gallons
 910 Liters
Containment unit is designed to resemble a common rectangular gym locker in
appearance. One of the unique features is the ability to connect as many
waterlocker units as required for larger applications. This is achieved by
removing a knockout plug located at bottom section of tank and joining to another
tank by means of a fitting specifically designed for this purpose. This connector is
threaded in the same direction on both sides of center nut and when tightened
draws the two units together to form a watertight union. As many units as
required/desired may be connected using this method, and is only limited by the
available space in each application.
Patent:
Provisional Patent Application filed Jan 27/2009
File#7587-001C (P)
Patent (completion Canada)
PCT Application (120 countries) pending
Trademark registration formalized
waterlocker Apr21/2009 File#1435219
Certificate of Registration Nova Scotia
waterlocker Apr 14/2009 Registry #3236040

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Certificate of Incorporation
waterlocker Inc. May21/2009 Corporation #717761-5
Price
The primary aim of waterlocker Inc. is to maintain affordability and provide
safety and convenience to each residential application by offering a basic system
(consisting of a single waterlocker unit/single distribution system/1 dispenser)
There are currently no similar products or offerings within the industry
Promotion
Sales Team:
Any individual may participate in the sales of waterlocker tm systems, in that
any referrals forwarded to waterlocker that leads to a system installation will
result in a referral fee being paid to the individual who generated the
referral, upon confirmation of details .
Waterlocker Inc. will promote and market company through several methods
including, but not limited to:
- -trade shows
- -newspaper articles
- -public awareness campaigns
- -government involvement / active participation
- -model homes
- -print media
- -website
- -radio & television
Management
My personal background is 30+ years in Marketing/ Management/ Finance
primarily in the automotive industry.
Regards
Don Schwartz
waterlocker@live.com
(902) 858-2105