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Business Case Study
Why bKash Rise?
Focus on Mass people (Village People)
Use lite app
Easy to use interference
Give electricity bill, Gas bill, etc
Buy movie ticket, bus ticket, etc
Give money to non bKash user also
You can Donate in health, the education
sectors also
You can send remittances from 93
countries through bKash.
Heavy discount
Aggressive marketing strategy
Integrate Visa or MasterCard payment
80%
Total Market share based on Active Users
SWOT Analysis
Strength
First mover advantage
bKash has the best technology
support
bKash leads the Mobile Money
Transfer market.
Huge cashback giving the capability
Brand loyalty and a large customer
base
Weakness
High transaction fee from other
competitors
Low transaction limit
Opportunity
To become a super app like Alipay
Direct card to payment in bKash
Can increase transaction limit to
transaction big amount
Can use blockchain technology to secure
transaction
Can add Cross border payment service
Can add NFC payment service
Can add Virtual Mobile Bank - So that
remittances can be sent easily
Can add different type of Government
service- vat, tax, scholarship, etc
Can introduce Virtual Credit Card and
give EMI service
Can add Microloan service
Can add Invoice create-service
Threat
Security issue
Too many Competitors
Upcoming banks with the new
groundbreaking concept, policy, and
reputation
Unexpected changes of banking
rules by the Bangladesh Bank
Corruption of the government and
the authority
2416 core
Total Revenue in 2019
Thank You
Dipayan Saha Dip
Email: dipayansahadipdsd@gmail.com
Linkedin: linkedin.com/in/dipayansahadip
Twitter twitter.com/DipayanSahaDip

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bKash Business Case Study

  • 2. Why bKash Rise? Focus on Mass people (Village People) Use lite app Easy to use interference Give electricity bill, Gas bill, etc Buy movie ticket, bus ticket, etc Give money to non bKash user also You can Donate in health, the education sectors also You can send remittances from 93 countries through bKash. Heavy discount Aggressive marketing strategy Integrate Visa or MasterCard payment
  • 3. 80% Total Market share based on Active Users
  • 5. Strength First mover advantage bKash has the best technology support bKash leads the Mobile Money Transfer market. Huge cashback giving the capability Brand loyalty and a large customer base
  • 6. Weakness High transaction fee from other competitors Low transaction limit
  • 7. Opportunity To become a super app like Alipay Direct card to payment in bKash Can increase transaction limit to transaction big amount Can use blockchain technology to secure transaction Can add Cross border payment service Can add NFC payment service Can add Virtual Mobile Bank - So that remittances can be sent easily Can add different type of Government service- vat, tax, scholarship, etc Can introduce Virtual Credit Card and give EMI service Can add Microloan service Can add Invoice create-service
  • 8. Threat Security issue Too many Competitors Upcoming banks with the new groundbreaking concept, policy, and reputation Unexpected changes of banking rules by the Bangladesh Bank Corruption of the government and the authority
  • 11. Dipayan Saha Dip Email: dipayansahadipdsd@gmail.com Linkedin: linkedin.com/in/dipayansahadip Twitter twitter.com/DipayanSahaDip