1. Profile
President of the No Profit Association of Associated Consultants Aidea. She is expert
in decisional processes and rational and emotional intelligence dynamic work in these
processes. She develops and manages Commercial, Managing and Personal Projects
of Empowerment. She is also expert in didactic design processes and in dynamic
interactive training, changing behaviour oriented through the overcoming of emotional
resistance.
Professional activities
Since 2010 she has been President of the No Profit Association AIDEA. She generates contacts with clients,
develops Commercial Analysis and Training Projects. She coordinates the Consultants Team work and has the
responsibility of the Projects in front of customers.
She worked from 2006 to 2010 in AIDEA s.a.s., Communication, Motivation, Selling, as a Senior Consultant,
Lecturer and Commercial Director.
From 2006 to 2008 she collaborated with Team-working in Teambuilding Projects, and with The Italian
Professional Chef Association (Associazione Professionale Cuochi Italiani) as a Selling Trainer.
From 2006 to 2008 she collaborated with Il Sole 24Ore as a Master Lecturer teaching Decisional Processes,
with Bicocca University of Milan coordinating for an year a Projecting Team involved in University Financed
Training, and with Thomas International as a Fund Raiser.
From 2007 to 2009 she collaborated with Adwice s.r.l. as a Trainer.
From 2004 al 2008 she collaborated with the University Residences of RUI Foundation as a Self
Empowerment Trainer in Jump www.jumponline.it Project.
In 2006 she participated as a Lecturer to the Meeting “New tools to product value”, organized from Pesaro
band Urbino Confindustria from Consulenti Specialisti Integrati Group, speaking about “Dynamic Outsourcing
Advantages”.
From 2002 to 2005 she collaborated with Laborem Exercens Association as a Course Designer and Course
Coordinator. She worked as a Trainer about leadership and self empowerment, managing, communication,
customer care, front office, public speaking, team leading, conflict management, stress reducing and time
management.
Customers:
Management ad Commercial Training Projects: SIVAM (from 2015), EOLO NGI (from 2015), Rittal (from 2014),
FMMarketing (from 2014), Tecno Piemonte (from 2014), Cubica (2013), Wolters Kluwer Italia (2013) Novaltec
Group (2011-2013), Cambielli Edilfriuli Group (collaboration since 2007), RS Components (from 2004 to 2009),
MAN Italia (2006), AIM Group (2006), Monsanto Italia (from 2008 to 2011), Clerici Sacco (from 2006 to 2009),
Diletta Francesca Rossi
Empowerment and Training Projects
Diletta Francesca Rossi
Born in Milan on 22/01/1976
Via Masotto 12,
20133, Milan
Italy
Mob. 348.7263701
diletta.rossi@gmail.com
diletta.rossi@aidea.it
C.F. RSSDTT76A62F205C
P.IVA 02316610902
December 2015

2. Viridea (2004), Concessionarie Autosogno (from 2006 to 2008), Carlson Wagonlit Travel (2006), Visiant (2006),
Leroy Merlin (2006), Golmar (from 2005 to 2008), Baglioni Hotels (2005).
Self Empowerment Training Projects and Coaching: ASL Milano e Sondrio (from 2003 to 2005), Progetti In
(2005), IDIS (from 2004 to 2006), RS Components (from 2004 to 2007), Flowserve (2007), Danone for SIMG
(2006), many professionals.
Qualifications
Classical studies at High school. In 2002 she graduated cum laude in Philosophy at the Catholic University of
Milan studying in depth Anthropology, Ethics and Personal Responsibility. Other courses: Communication
Theory and Techniques (Swiss University of Lugano), University specialization in Psychology of work,
studying in depth stress reducing and conflict management at work (Catholic University of Milan), Master in
Europrojects (Venice International University), PNL Practitioner, Managing Online Training, Three-year
Specialization in Management Consulting (AIDEA s.a.s.).
Skills
Account Management and Selling: Prospect customers analysis, Contact strategies analysis, Approach
management, appointments and commercial negotiation, Company strategic positions analysis, Offer
development, Emotional dynamics management in commercial relations. Application of the Kinematics of Thinking
techniques to Sales negotiations, Customer management as for customer loyalty and after-sale management.
Commercial negotiation techniques. Commercial coaching of salespeople using the learning-by-doing technique.
Management, leadership and training techniques for Area Managers.
Analysis and Consulting Designing: Management and Commercial Force Quality Analysis Instruments, Mystery
Shopping and Tutoring. Macro-designing by Job Skill Matrix, (Biondo, Vaciago, Klaus). Tailor-Made Micro-designing
for contents. Methodology, Drills. Choice of control indicators of the activity relapse.
Didactic Methodology: Narration and Autobiographical Representation, Dynamic Class, Playful Training, Training
in Action and Training on Cascade, Distance Training on Skype, Distance Training on Moodle platform – company
platforms designing and interactive didactic modules drafting, Professionalism certifications in the commercial area.
Main Authors and Reference Theories for the Consulting: Kinematics of Genius, of Thinking and of Emotions
(L.Biondo), Lateral Thinking (E.DeBono), Emotional Thinking (D.Goleman), 8 Rules (S.R.Covey), Self-Efficacy
(A.Bandura), PNL (R.Bandler, J.Grinder), TOC (E.M.Goldratt).
Original Study Activities: Together with Ing. Luciano Biondo she studies in depth and develops the original
theories of the Kinematics of Thinking (L.Biondo), with reference to unconscious and emotional dynamics, whereof
she studies the applications to the commercial contact and training fields.
Publishing and blogging activity: Since 2010 she has been writing sector-specific articles for specialized
magazines as Vendere di Più. In 2013 she published “L’era del cambiamento nella Vendita” (The age of the
change in selling), L. Biondo, D.F. Rossi, E. Sajno, ed. Aidea. Since 2013 she has periodically published
specialized articles on the blog http://marketingaideas.com/.
Italian mother tongue, English Upper Intermediate Level (Certified by the Emerald School in Dublin, 2005).