THE BETTER VISIBILITY YOUR PAGES HAVE IN SEARCH RESULTS, THE MORE LIKELY YOU ARE TO BE FOUND AND CLICKED ON. ULTIMATELY, THE GOAL OF SEARCH ENGINE OPTIMIZATION IS TO HELP ATTRACT WEBSITE VISITORS WHO WILL BECOME CUSTOMERS

1. SEO STANDS FOR “SEARCH ENGINE OPTIMIZATION.” IN SIMPLE TERMS, SEO
MEANS THE PROCESS OF IMPROVING YOUR WEBSITE TO INCREASE ITS
VISIBILITY IN GOOGLE, MICROSOFT BING, AND OTHER SEARCH ENGINES
WHENEVER PEOPLE SEARCH FOR:
•PRODUCTS YOU SELL.
•SERVICES YOU ARE PROVIDE.
•THE BETTER VISIBILITY YOUR PAGES HAVE IN SEARCH RESULTS, THE MORE
LIKELY YOU ARE TO BE FOUND AND CLICKED ON. ULTIMATELY, THE GOAL OF
SEARCH ENGINE OPTIMIZATION IS TO HELP ATTRACT WEBSITE VISITORS
WHO WILL BECOME CUSTOMERS, CLIENTS OR AN AUDIENCE THAT KEEPS
COMING BACK.

2. 1.White-Hat SEO
White hat SEO is a term used to refer to SEO strategies that
function within the rules and expectations of search engines and
searchers. It means implementing techniques to improve a website’s
search engine
2. Black-Hat SEO
Black hat SEO is a practice against search engine guidelines, used
to get a site ranking higher in search results. These unethical
tactics don't solve for the searcher and often end in a penalty from
search engines. Black hat techniques include keyword stuffing,
cloaking, and using private link networks.
3. Gray-Hat SEO
Gray hat SEO is the combination of SEO methods that go along with
Google Webmaster Guidelines (white hat SEO) and those that violate
them (black hat methods).

3. 4. ON-PAGE SEO
ON-PAGE SEO (ALSO KNOWN AS ON-SITE SEO) REFERS TO THE PRACTICE
OF OPTIMIZING WEBPAGES TO IMPROVE A WEBSITE'S SEARCH ENGINE
RANKINGS AND EARN ORGANIC TRAFFIC. IN ADDITION TO PUBLISHING
RELEVANT, HIGH-QUALITY CONTENT, ON-PAGE SEO INCLUDES OPTIMIZING
YOUR HEADLINES, HTML TAGS (TITLE, META, AND HEADER), AND IMAGES.
5.OFF-PAGE SEO
OFF-PAGE SEO IS ANYTHING YOU DO OUTSIDE YOUR WEBSITE TO TRY TO
IMPROVE ITS SEARCH ENGINE RANKINGS. IT'S OFTEN USED
SYNONYMOUSLY WITH LINK BUILDING, BUT IT GOES BEYOND THAT.
6. TECHNICAL SEO
TECHNICAL SEO IS THE PROCESS OF ENSURING THAT A WEBSITE MEETS
THE TECHNICAL REQUIREMENTS OF MODERN SEARCH ENGINES WITH THE
GOAL OF IMPROVED ORGANIC RANKINGS.
7. CONTENT SEO
ANOTHER NAME IN THE LIST OF TYPES OF SEO IS CONTENT SEO. IT
REFERS TO CREATING UNIQUE CONTENT, BE IT WRITING, GRAPHICS, OR
VIDEOS, TO STRUCTURE YOUR WEBSITE, RANKING IT HIGHER IN SERPS.
THREE THINGS MUST BE CONSIDERED WHILE WORKING WITH CONTENT
SEOS - COPYWRITING, SITE STRUCTURE, AND KEYWORD STRATEGY. IT’S
VERY IMPORTANT TO BALANCE ALL THREE, AS, WITHOUT QUALITY
CONTENT, YOUR WEBSITE CANNOT STAND IN THE SEARCH RESULTS.

4. GOOGLE ALGORITHMS ARE THE SETS OF RULES THAT GOOGLE USES
TO RANK WEBSITES IN SEARCH RESULTS. GOOGLE’S COMPLEX
SYSTEM RETRIEVES DATA FROM PAGES AND SEEKS TO
UNDERSTAND WHAT SEARCHERS ARE LOOKING FOR AND RANK
PAGES ACCORDING TO RELEVANCE AND QUALITY.
•THE KEYWORD’S APPEARANCE IN THE PAGE’S TITLE, HEADER TAGS,
AND META DESCRIPTION
•THE AMOUNT OF NATURALLY-OCCURRING, ORGANIC LINKS TO THE
PAGE
•THE WAY THE WEBSITE PERFORMS ON MOBILE DEVICES, SUCH AS
SMART PHONES AND TABLETS

5. 1. PRODUCT REVIEWS UPDATE(8 APRIL,1DECEMBER 2021,23 MARCH,27
JULY,20 SEPTEMBER 2022)
A PRODUCT REVIEWS UPDATE AIMS TO BETTER REWARD HIGH QUALITY
PRODUCT REVIEWS, CONTENT THAT PROVIDES INSIGHTFUL ANALYSIS AND
ORIGINAL RESEARCH, AND IS WRITTEN BY EXPERTS OR ENTHUSIASTS WHO
KNOW THE TOPIC WELL. CURRENTLY, THIS UPDATE ONLY INVOLVES ENGLISH
SEARCHES GLOBALLY.
2. CORE UPDATE(2JUNE,1JULY,17 NOVEMBER 2021, 25 MAY,12
SEPTEMBER 2022)
IN A CORE UPDATE THAT TARGETS SPECIFIC PAGES OR SITES. INSTEAD, THE
CHANGES ARE ABOUT IMPROVING HOW OUR SYSTEMS ASSESS CONTENT
OVERALL. THESE CHANGES MAY CAUSE SOME PAGES THAT WERE PREVIOUSLY
UNDER-REWARDED TO DO BETTER IN SEARCH RESULTS.
3. PAGE EXPERIENCE UPDATE FOR MOBILE(15 JUNE 2021)
THIS UPDATE IS DESIGNED TO HIGHLIGHT PAGES THAT OFFER GREAT USER
EXPERIENCES, PAGE EXPERIENCE REMAINS ONE OF MANY FACTORS OUR
SYSTEMS TAKE INTO ACCOUNT. GIVEN THIS, SITES GENERALLY SHOULD NOT
EXPECT DRASTIC CHANGES. IN ADDITION, BECAUSE WE'RE DOING THIS AS A
GRADUAL ROLLOUT, WE WILL BE ABLE TO MONITOR FOR ANY UNEXPECTED OR
UNINTENDED ISSUES.

6. 4.Spam updates(23June,28June,26July,3November 2021and
29October,14 December2022)
While Google's automated systems to detect search spam are constantly operating, we
occasionally make notable improvements to how they work. When we do, we refer to
this as a spam update and share when they happen on our list of Google Search
ranking updates .
5. Page experience update for desktop(22 February 2022)
This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their
associated thresholds will apply for desktop ranking. Other aspects of page experience
signals, such as HTTPS security and absence of intrusive interstitials, will remain the
same as well. While the mobile-friendliness signal continues to be a part of mobile
ranking, it won't be a factor for desktop. When a site has separate desktop and mobile
URLs with an appropriate configuration, the desktop signal is based on the URLs that
desktop users see.

7. 6. HELPFUL CONTENT UPDATE(25 AUGUST,5DECEMBER
2022)
THE HELPFUL CONTENT SYSTEM AIMS TO BETTER REWARD CONTENT WHERE VISITORS
FEEL THEY'VE HAD A SATISFYING EXPERIENCE, WHILE CONTENT THAT DOESN'T MEET A
VISITOR'S EXPECTATIONS WON'T PERFORM AS WELL.
THE SYSTEM GENERATES A SITE-WIDE SIGNAL THAT WE CONSIDER AMONG MANY OTHER
SIGNALS FOR RANKING WEB PAGES. OUR SYSTEMS AUTOMATICALLY IDENTIFY CONTENT
THAT SEEMS TO HAVE LITTLE VALUE, LOW-ADDED VALUE OR IS OTHERWISE NOT
PARTICULARLY HELPFUL TO THOSE DOING SEARCHES.
1.GOOGLE PANDA
THIS ALGORITHM WAS THE FIRST MAJOR STEP THAT GOOGLE TOOK IN MORE
ACCURATELY DISPENSING VALUABLE AND KNOWLEDGEABLE DATA TO USERS
AND FILTERING OUT THE ONES OF LOW QUALITY.
THE PANDA:
•SCRUTINIZES THE CONTENT OF A WEBSITE
•DETERMINES ITS QUALITY
•AND POSITIONS IT AS PER THE QUALITY NORMS

8. 2. GOOGLE PENGUIN
DUBIOUS LINKS FROM GLOOMY SOURCES NEGATIVELY IMPACT YOUR WEBSITE’S
RANKINGS FOR WHICH PENGUIN MAKES SURE THAT SUCH CIRCUMSTANCES ARE NEVER
SEEN.
THE PENGUIN:
•IS COMPLETELY AUTOMATIC
•GRIPS YOUR WEBSITE WITH NATURAL AND RELIABLE LINKS
•MAKES A WORTHWHILE LINK TO COUNT A VOTE FOR YOUR WEBSITE
ELEMENTS THAT TRIGGERS GOOGLE’S PENGUIN:
•UNETHICAL PRACTICE(BUYING/PURCHASING LINKS)
•LOW-QUALITY LINKS
•KEYWORD STUFFING
•LINKS COMING FROM SPAMMY SITES
3.GOOGLE HUMMINGBIRD
THE NAME OF THE ALGORITHM COMES FROM ITS CAPABILITY OF BEING PRECISE AND
FAST WHICH CENTRES ITS AIM TO FOCUS ON THE MEANING OF THE WORD OR PHRASE
TO PROVIDE BETTER RESULTS IN SEARCH.

9. HUMMINGBIRD HELPS GOOGLE TO:
•INTERPRET SEARCH QUERIES EFFECTIVELY
•PROVIDE APPROPRIATE RESULTS THAT MATCH SEARCHER’S INTENT
•MAKE A PAGE RANK ABOVE FOR AN ASKED QUESTION, EVEN IF IT DOESN’T
CONTAIN THE EXACT WORDS ENTERED BY THE USER
POINTS TRIGGERING HUMMINGBIRD:
•EXACT-MATCH KEYWORD
•KEYWORD STUFFING
1.ADOBE
WITH JUST DRAG AND DROP TECHNOLOGY, YOU DON'T NEED TO WRITE
THOSE COMPLICATED CODES, SAVING YOU TIME AND IMPROVING
PRODUCTIVITY. IT IS VERY USEFUL FOR MEASURING REVENUE, TRAFFIC,
ENGAGEMENT VALUES, ETC. YOU CAN MEASURE THE PARAMETERS LIKE
BOUNCE RATE, METRICS OVERVIEW, AND MANY MORE. CLOUD LIKE AWS
OFFERS AI FEATURES, ML LIKE WORD PROCESSING, LANGUAGE
CONVERTERS. THIS TOOL CREATES CUSTOM METRICS AND VARIABLES
BASED ON BUSINESS NEEDS

10. 2. IBM
IBM WATSON CUSTOMER EXPERIENCE ANALYTICS ALLOWS YOU TO VIEW YOUR
CUSTOMER'S JOURNEY WITH A HOLISTIC VIEW ON YOUR MOBILE APP OR WEB FROM
LOG-IN TO LOG-OFF. IT ENABLES YOU TO REVEAL YOUR CUSTOMERS' STRUGGLES
AND TAKE PROACTIVE ACTIONS BEFORE THEY KNOCK ON YOUR DOORS. THIS TOOL
EVENTUALLY INCREASES CUSTOMER EXPERIENCE, REVENUE AND OPERATIONAL
QUALITY WHEREAS IT REDUCES BAD REPUTATION.
3. KISSMETRICS
KISSMETRICS IS A GREAT PLATFORM FOR DEEP DATA TRACKING AS IT COMPARES
METRICS AND AUTOMATES UPDATES. IT IS EXTREMELY SIMPLE, THE USER
INTERFACE ALLOWS VERY FAST INFORMATION ABOUT USERS, CAMPAIGNS, ETC.
ALSO, YOU CAN CUSTOMIZE THE STYLE, COLOR, AND SHADING. ALSO, IT HAS A WIDE
RANGE FOR MANY DIFFERENT THINGS, BETWEEN A/B TESTING TO IMPROVE WEBSITE
CONVERSION RATES AND POPULATION ANALYTICS, THEY ARE A GREAT PLUGIN.
4. ORACLE
ORACLE INFINITY IS A GREAT TOOL FOR DEEP WEB/MOBILE APP ANALYSIS. IT IS NOT
A VISUAL TOOL WITH PRETTY GRAPHS BUT THE DEPTH OF ANALYSIS POSSIBLE IN
INFINITY IS SECOND TO NONE. THE PRODUCT ROADMAP IS EXCITING. WE HAVE BEEN
EXPERIMENTING WITH SOME NEW PRODUCT FEATURES WITH INFINITY AND THEY
ARE GROUNDBREAKING.

11. 5. MIXPANEL
MIXPANEL PRESENTS DATA IN A HIGHLY UNDERSTANDABLE FORMAT, WE CAN
BREAKDOWN FUNNEL PERFORMANCES BASED ON CHANNEL OR CAMPAIGN OR EVEN
AD LEVEL, DO A COMPARATIVE ANALYSIS AND HENCEFORTH TAKE AN ACTION INTO
SCALING UP OR PHASING OUT ANY MARKETING CAMPAIGN. MIXPANEL COMES
PACKED WITH SO MANY FEATURES THAT WE CAN FIND EVEN THE MINUTE DETAIL OR
OUR USER BASE AND LEVERAGE THIS FOR PRODUCT AND MARKETING
OPTIMISATIONS.
ON-PAGE SEO:
ON-PAGE SEO IS A TECHNIQUE THAT IS USED FOR OPTIMIZING INDIVIDUAL
WEB PAGES TO RANK HIGHER AND EARN MORE RELEVANT TRAFFIC IN
SEARCH ENGINES. IN SEARCH ENGINE OPTIMIZATION, LIKE GOOGLE, YAHOO,
AND BING ON-PAGE OPTIMIZATION REFERS TO A FACTOR THAT AFFECTS
YOUR WEBSITE AND WEB PAGE LISTING IN THE NATURAL SEARCH RESULTS.

12. OFF-PAGE SEO:
OFF-PAGE OPTIMIZATION REFERS TO THE TECHNIQUE THAT CAN BE USED TO
IMPROVE THE POSITION OF A WEBSITE ON A SEARCH ENGINE RESULTS PAGE(SERPS).
MANY PEOPLE ASSOCIATE OFF-PAGE SEO WITH LINK BUILDING BUT IT IS NOT ONLY
THAT. IT IS ALSO USED IN PROMOTION METHODS LIKE BLOGGING, WEBSITE DESIGN,
SOCIAL BOOKMARKING, ETC.

16. 1. MEASURE YOUR RANKINGS
2. TARGET THE RIGHT KEYWORDS
3. CLEAN UP YOUR SITE STRUCTURE
4. PAY ATTENTION TO USER EXPERIENCE SIGNALS
5. OPTIMIZE FOR USERS & SEARCH ENGINES
6. CREATE EYE-CATCHING & ENGAGING TITLES
7. STAY ON TOP OF ALGORITHM UPDATES
8. PROVIDE ANSWERS TO THE QUESTIONS PEOPLE ARE ASKING
9. BUILD VALUABLE INBOUND LINKS
10. PROMOTE YOUR CONTENT STRATEGICALLY