Digital Exeter Jan16 Presentation by BlackSwan Data
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An overview of Big Data by Exeter based BlackSwan who use their analysis of data to help companies like Tesco and Disney make predictions.
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Digital Exeter Jan16 Presentation by BlackSwan Data
- 1. Applied prediction Sriharsha Udupi – Technical Architect Prepared for Digital Exeter, January 2016 CONNECTING DATA LEADS TO HOT DATA
- 2. HIGH-VOLUME, HIGH-VELOCITY AND HIGH-VARIETY INFORMATION ASSETS Twitter volume velocity variety
- 3. EXPLORE IDEAS LANDSCAPE… INCLUDING THE FUTURE Can a relationship with nature lead to idealised perceptions of natural spaces? What will the world look like in 30 years?
- 4. UNIFY YOUR DATA; VERIFY IDEAS WITH DATA… • Bring all your stats together - social, searches, sales, marketing, HR etc. • Identify and combine the data sets that will unlock the context for your models - historical or future landscape
- 5. … AND VISUALISE Find visual ways to make your data become magnetic to people that are not familiar with data practices Store Specific Queries Exeter Oxford Street Aberdeen PlymouthManchester Liverpool Taunton
- 6. … AND VISUALISE Find visual ways to make your data become magnetic to people that are not familiar with data practices Heatmap
- 7. … AND VISUALISE Find visual ways to make your data become magnetic to people that are not familiar with data practices Regional Overview
- 8. VALIDATE, APPLY AND PREDICT Face your unknowns: • Abandoned shopping trolley items • Late night shopping frenzies • Brand discounts affecting your sales • Local and hyperlocal influences Understand complexities around unknown unknowns: • Is there power within your margin? • Can you create repeatable, traceable logic – algorithm? • Is there scope for automated validation? • What about systems automation?
- 9. AUTOMATE EVERYTHING • Tangles of wires • Archaic operation systems • Manual data records • Paper! • Combine all trackers, socials, platforms Once you’ve become aware of the complex impact unknown unknowns can bring… You are ready to tackle safer areas:
- 10. PREDICTION WITHOUT APPLICATION IS LIKE KNOWING THE WINNING HORSE BUT NOT PUTTING THE BET ON Thank you and good luck!