Liepa Želnienė, Journalist and Factchecker @ 15min, discussed the strategies 15min uses to communicate with readers through its projects, including Checked by 15min, the government promise tracker, and journalism that makes a difference, at "Business of Truth. Digital Impact." in Belgrade, Serbia.

1. Building a Media Worth Trusting

2. Fake news are not new. Not at all.

3. Even the word TRUTH was made
to lose the meaning.

4. There was no
Facebook, but
sharing
WAS caring
and flashmobs
were much
bigger than
they are now.

5. Society is
still
looking for
the truth!

6. How to become THAT channel?

7. 1. Make good JOURNALISM.

8. 2. Don't fight, INFORM.

9. 3. Keep politicians accountable.

10. „Lie. Misleading 15min.lt headline exposed“

11. Let them
listen to
themselves.

12. 4. HELP to understand.

13. 4. HELP to understand.

15. 5. Personalize.

16. 6. Don't live in a bubble.

17. 7. If you've made a difference, say it

18. Liepa Želnienė
15min.lt
l.zelniene@15min.lt
https://www.facebook.com/liepa.zelniene
+370 640 42911