A presentation of YOUBORA Analytics, by NicePeopleAtWork.

1. © 2015 NICE PEOPLE AT1
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© 2015 NICE PEOPLE AT WORK

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© 2015 NICE PEOPLE AT WORK
Our goal is to help broadcasters and
media groups deliver flawless TV viewing
expriences across every device.

3. • Started in 2008 as a Premium Video Pla7orm. 2009 Launched wauki.tv
• 2011 wauki.tv splits from NPAW before acquisiton by Rakuten media in
2012
• From 2011 forward, NPAW develops YOUBORA. October 2013
YOUBORA launched in market
• 54 clients worldwide to date
About NPAW

4. • Works via a plug-­‐in that is installed inside the player, capturing metrics,
events and meta-­‐data from the player
• Our metrics come with many out-­‐of-­‐the box filtraUon and
segmentaUon opUons such as: City, Country, Device, Title, CDN, ISP,
ConnecUon Type, Node Host (for Akamai and Level 3)
• Add any custom parameters to filter data according to your own needs.
(e.g. Channel, SVoD/AVoD/TVoD, Player used, demographic info)
About YOUBORA
QoS,
Audience,
Engagement
CDN
Switching
• Switch
over
3
methods:
Contract,
Quality,
and
Quality
+
Price

5. • Unbiased and accurate data on how your user’s experience your
content.
• 1-­‐Minute granularity of data, maintenance of data granularity over
Ume, and choose how long you want to retain data.
• Free ReporUng and Open REST API to take your data where you need it.
• We can capture aggregate data from all pla7orms and devices, and
support a long list of devices and pla7orms. (Public plug-­‐ins available at
youbora.zendesk.com)
• CompeUUve Pricing.
• Our plug-­‐ins are easy to integrate, and we are easy to work with!
Why Buy YOUBORA?

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Platforms & Devices

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METRICS

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QoS Metrics

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Audience Metrics

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Engagement Metrics

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1-1 User Tracking

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Side-By-Side Comparison

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ALERTS

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Set Quality Alerts

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Get Granular Notifications

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Step 1, Capture Data
Step 2, Take Action!

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Use Data To Take Action (1/2)
Technical
Teams
• Understand
current
QoS
levels,
set
benchmarks
for
improvement.
• Be
alerted
when
QoS
levels
reach
certain
thresholds
to
begin
taking
acCon
as
soon
as
possible.
• Use
user
Bitrate
informaCon
to
review
your
encoding
strategy
by
geography,
locaCon
and
device
and
save
money
on
encoding
and
storage
costs.
• Troubleshoot
errors
with
content
delivery.
Opera=ons
Teams
• Use
our
plaEorm’s
data
to
improve
the
accuracy
of
other
plaEorms
which
use
engagement
data
(e.g.
content
predictability
modules,
which
are
incorrectly
assuming
a
perfect
play-­‐out
each
Cme)
• Ensure
SLAs
of
your
CDN
providers
are
being
met.
• Test
new
CDNs
using
our
CDN
Switching
plaEorm
to
switch
over
3
methods.

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Use Data To Take Action (2/2)
Customer
Service
Teams
• Prepare
customer
service
teams
with
alerts
on
potenCal
users
affected
by
widespread
QoS
problems
(reduce
call
center
Cmes)
• Be
proacCve
with
users
(e.g.
send
alert
at
the
first
sign
of
quality
problem)
Business
Teams
• Use
Audience
and
Engagement
data
to
segment
adverCsing
and
increase
revenue
on
“hot”
content
• Using
RT
data,
you
can
extract
best
dollar
through
understanding
current
number
of
viewers,
quality,
etc.
• Report
on
how
Ads
are
performing
(#
plays,
compleCon
rates,
geographies,
etc.)

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NEXT STEPS

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Getting started with NPAW
Define
POC
under
Contract
30
Day
Trial,
Penalty-­‐Free
Opt-­‐Out
Integrate
plug-­‐ins
to
full
OTT
environment

21. THANK YOU