This presentation talks about Teaser Ad Campaign, which explains about the Teaser Advertisement, teaser typology, why teaser ad is important, what can be the mediums for teaser ad and in the end how to execute teaser ad campaign.

1. TEASER AD CAMPAIGN

2. CONTENTS
What is Teaser Advertisement?
Why Teaser Advertisement?
Mediums for Teaser Ad.
How to execute Teaser Ad Campaign?

4. Teaser Advertisement
“an advertisement that aims to make people interested in a
new product by giving only a little information about it, with
more to be provided later”
- Cambridge business dictionary
Revealer
Ad
Tease
r Ad 1
Tease
r Ad 2
Tease
r Ad 3
Tease
r Ad 4
pre-launch
campaign

5. The TEASER typology
TEASER TOOL
coming soon, turn over, wait and watch
more to come , know more
Classic
teasers
Don’t reveal
anything about
the product
Partial
teasers
Only reveals
little hint –
brand name,
symbol

6. Purpose – To get noticed and occupy the share of
customer’s memory
Why Teaser Ad ?
lets people to think about it…
Unfinishe
d
Story……
Partia
l View

7. Is it worth it…
“When it should be used ?”
New
Service
Low
associatio
n Brands
New
Produc
t
Hype is
neededWorks
for

8. How to execute my Plan…
Disclose brand or product without characteristics
Divulge no information about the brand or product

9. Mediums for Teaser Ads
Television & Radio Billboard

10. Digital MediaPrint Media

11. THANK YOU**