This document summarizes the results of a survey about women's clothing preferences. It includes data on the respondents' preferred stores, age range, types of clothing, fits, sizes, price ranges, fabrics, shopping frequency, preferred purchase options, influences on purchasing, preferred shopping times, importance of store ambience, and typical feedback after purchases. The majority of respondents were between 20-40 years old, preferred casual clothing, branded items, cotton fabrics, and shopping with friends or family.

1. BY:
DHANUSHREE.S
HARISHREE.B
RATCHIKKA.S
VATHANA
SREE.S

2. • RELIANCE TRENDS - SALEM, TAMILNADU
• MAX - SALEM, TAMILNADU
• PANTALOONS - COIMBATORE ,TAMIL
NADU
• ALLEN SOLLY WOMEN - ERODE, TAMILNADU

3. A. 20 – 30
B. 31- 40
C. 41 – 50
D. 51& ABOVE
14
16
8
2
20 - 30
31 - 40
41 - 50
51 & ABOVE

4. A. Formal wear
B. Casual wear
C. Ethnic wear
D. Party wear
5
20
13
2
formal wear
casual wear
ethnic wear
party wear

5. • What is your preferred type of fit?
A. relaxed fit
B. normal fit
C. tight fit
D. slim fit
15
11
5
9
relaxed fit
normal fit
tight fit
slim fit

6. • Which would you prefer?
A . Branded
B . Un branded
2020
branded

7. • What would be your preferred size?
a. Xs , S
b. M, L
c. XL , XXL
d. Plus size
8
18
10
4
xs,s
m,l

8. • What would be your preferred price
ranges?
A. 500 above
B. 1000 above
C. 1500 above
D. 2000 above
19
12
5
4
500 above
1000 above
1500 above
2000 above

9. • What would be your preferred fabric on
formal wear ?
A. Cotton
B. Polyester
C. Blended fabrics
22
5
13
cotton
polyester
blended fabrics

10. • Would you prefer buying accessories
while purchasing your dress?
A. Yes
B. No
12
28
yes
no

11. •How frequent are you in
shopping?
A. Weekly
B. Monthly
C. During occasions
9
15
16
weekly
monthly
during occasions

12. • What would be your preference of
shop?
A. Wholesale
B. Retail
C. Shopping mall
D. Designer showrooms
10
13
15
2
wholesale
retail
shopping malls
designer shops

13. • What would be your choice of buying ?
A. Discount offers
B. End of season
C. Coupons
15
15
10
discount
end of season
coupons

14. • Would you prefer service provided at
the store while purchase?
a. Yes
b. No
36
3.2
yes
no

15. • Generally, how would you like to go for
shopping ?
A. Alone
B. Friends
C. Family
12
14
1.4
alone
friends
family

16. • Which mode of advertisement influence
you to purchase an apparel?
A. Print media
B. Television/ radio
C. Internet
D. Word of mouth
6
19
14
1
print media
tv/radio
internet
wom

17. • Which would be your preferred time
of visiting store?
A. Morning
B. Mid morning
C. Evening
4
10
26
morning
forenoo
n

18. • Will ambience and merchandise of the shop
affect your purchase?
A. Yes
B. No
26
14
yes
no

19. • What is your feedback after purchase?
(product/service/brand/quality)
A. Satisfied
B. Not satisfied
29
11
satisfied