This report from Namecheap provides insights into domain registration trends based on the company's data from 2020-2021. It found that .COM remained the most popular top-level domain (TLD) but .SHOP saw significant growth. Over half of all domains registered in 2021 were non-.COM TLDs. The report also included data on the countries registering the most domains, the highest and lowest renewal rates for TLDs, and the most expensive domain names sold through Namecheap's new auction platform.
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Namecheap 2021 Domain Insights and-Trends Report
1. 2021 Edition
Namecheap Domain
Insights & Trends Report
Namecheap is an ICANN-accredited domain registrar and technology company founded in
2000 by Richard Kirkendall. With over 14 million domains under management, Namecheap
is among the top domain registrars and web hosting providers in the world.
Namecheap produced this exclusive report of trends and insights about the domains
industry, based only on the company’s statistics and proprietary data. This report includes
unique domain registration data from Namecheap from 2020 and 2021.
This report was designed to provide business owners, online creators, journalists, and tech
industry experts with insights into the role of domains in the ever-evolving online world.
*Time periods are indicated for all data included.
3. Top 10 gTLDs
of 2020 vs 2021
2020 2021
.com
.xyz
.club
.site
.net
.info
.online
.org
.live
.icu
.com
.xyz
.net
.club
.org
.online
.shop
.info
.live
.site
• *The most popular gTLDs registered between January 1, 2020 and December 31, 2020 vs the most popular gTLDs registered between January 1, 2021 and December 13, 2021
4. Top 10 gTLDs of 2020 vs 2021
It's no surprise .COM continues to be the
undisputed leader among all TLDs. Like in 2020,
.XYZ remains the second most popular gTLD. In
third is .NET, which moved up two places in 2021
from the fifth spot in 2020.
Also notable is the rise in popularity for .SHOP in
2021. This could be attributed to its increased
appeal to online business owners. After not
cracking 2020's Top 10 gTLDs, its 115,996
registrations in 2021 made .SHOP one of the 10
most popular of all TLDs of 2021 and seventh most
popular gTLD, besting previous favorites like .INFO,
.LIVE, and .SITE.
5. Technology
.io - input/output
.ai - artificial intelligence
.pw - professional web
Top 20 ccTLDs of 2021
Media
.fm - radio
.tv - television
Identity
.me - for “me”
Business
.co - community,
corporation
*Based on ccTLDs registered between January 1, 2021 and December 13, 2021
1 .me
2 .co
3 .co.uk
4 .us
5 .io
6 .ca
7 .de
8 .cc
9 .in
10 .org.uk
11 .com.au
12 .ai
13 .uk
14 .eu
15 .nl
16 .tv
17 .fr
18 .gg
19 .id
20 .co.in
6. 17 New TLDs
Launched in 2021
By Namecheap
Registrations
27,426
8,976
1,903
1,450
995
918
578
494
436
406
348
206
104
83
54
38
16
TLD
.quest
.sbs
.bond
.cfd
.beauty
.homes
.skin
.hair
.com.co
.makeup
.law
.autos
.yachts
.boats
.motorcycles
.forum
.tickets
*All of the new TLDs launched by Namecheap from January 1, 2021 to December 13, 2021, and the number of their registrations
7. .COM vs All Other
Domain Registrations
2020
48% 52%
.COM 3,084,688 Non .COM 3,348,032
2021
45%
55%
.COM 3,072,573 Non .COM 3,735,727
*Based on all domains registered between January 1, 2021 and December 13, 2021
8. Top 3 Non-Dot-Com TLDs
since January 1, 2020
1,148,930
registrations
452,951
registrations
381,349
registrations
*Top non-dot-dom registrations between January 1, 2020 - December 13, 2021
9. Top 15 TLDs Renewal Rates
Worst Renewal Rates
.icu
.site
.xyz
.club
.website
.store
.work
.best
.online
.pw
.info
.fun
.shop
.digital
.today
5.12 %
7.38 %
11.68 %
14.01 %
14.19 %
14.80 %
15.44 %
15.70 %
16.73 %
18.06 %
18.79 %
19.97 %
22.09 %
25.15 %
27.12 %
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
*Based on TLDs with at least 3,000 renewals by Namecheap customers from January 1, 2021 to December 13, 2021
.ca
.dev
.io
.org
.media
.one
.net
.app
.solutions
.studio
.id
.gg
.co.uk
.group
.ch
72.18 %
70.54 %
68.47 %
67.36 %
63.84 %
63.37 %
62.50 %
62.51 %
62.27 %
62.18 %
62.10 %
61.60 %
61.19 %
60.86 %
59.82 %
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Best Renewal Rates
* .com was the 23rd most renewed TLD in 2021, with a renewal rate of 53.78%
10. 56.7%
29.7%
6.8%
4.5%
1.9%
0.4%
Customer
Domain
Ownership
1 domain - 1,615,165
2-5 domains - 847,012
6-10 domains -194,773
11-25 domains - 128,867
26-100 domains - 54,737
100+ domains - 10,066
*Based on Namecheap customer domain ownership from January 1, 2021 to December 13, 2021
11. Top 10 Domains Sold
by Auction on the new
Namecheap Market
*The most expensive domain names sold via Auction since the launch of the new Namecheap Market on November 12, 2021
namey.com
$20,221
meta.stream
$10,001
internetregistry.com
$3,050
learnenglish.ca
$3,050
stayawake.com
$2,802
jixy.com
$2,649
0bet.com
$2,605
viewtube.com
$1,802
nftfan.com
$1,575
mystic.ai
$1,470
12. The largest portion of Namecheap customers who registered a domain in 2021
can be found in the US (35%, or 534,796), United Kingdom (7%, or 105,687),
Canada (4%, or 68,596), Indonesia (3%, or 48,348), and India (3%, or 43,957), The
remaining 48%, or 725,133 come from 208 countries.
3%
3%
4%
7%
35%
India
Indonesia
Canada
United Kingdom
United States
40
35
30
25
20
15
10
5
0
Top 5 Countries to Register
a Domain in 2021