3. Designing for the User
The importance of User-Centric Design
Rebecca Torvik, Yiwei Li, Craig Wang, Devon Walker
Group 1
Digital Design
Devon Walker
Digital Design
4. What is User-Based Design?
• A user interface design process that focuses on usability goals,
user characteristics, environment, tasks, and workflow in the
design of an interface.
• Follows a series of well-defined methods and techniques for
analysis, design, and evaluation of mainstream hardware,
software, and web interfaces.
Group 1Devon Walker
Digital Design
5. Color blindness test
The first step of
user-based design
to to distinguish the
user’s limitations
Can your read the
numbers inside the
circles?
Group 1
Digital Design
Devon Walker
Digital Design
6. What is Colorblindness?
• Colorblindness is a decreased ability to see color, or a decreased ability to tell colours apart
from one another.
• The two most common types of color blindness, deuteranopia and protanopia, are sex-linked
traits and are much more common in men than in women.
• Deuteranopia, the most common, occurs in 7% of males, but only 0.5% of females. That’s
nearly 8% of the population.
Group 1Devon Walker
Digital Design
7. 5 ways to Improve Your Ecommerce Design for
Colorblind Users
Online shopping if often difficult for colorblind people. Web Designers
should implement the following techniques:
1.Use clear color names
2.Use effective Color Search Filters
3.Avoid Color Specific Instructions
4.Avoid Low Contrast Design
5.Test Your Work
Group 1Devon Walker
Digital Design
8. Tip 1: Use Clear Color Names
Using ambiguous color names makes it difficult to understand the true
color of the item that the individual is about to purchase.
Group 1Devon Walker
Digital Design
9. Tip 2: Use effective Color Search Filters
Combining color swatch samples with clearly defined labels allows for
a quick and easy selection.
Group 1Devon Walker
Digital Design
10. Tip 3: Avoid Color Specific Instructions
When designing forms, labeling required fields with colored text can
look identical to a person that is colorblind.
Group 1Devon Walker
Digital Design
11. Tip 3: Avoid Color Specific Instructions
Label buttons clearly and reference them by function, not color.
Group 1
Digital Design
Devon Walker
Digital Design
12. Tip 4: Avoid Low Contrast Design
When you use a low contrast design, some customers will not be able
to read the details of products or even where to find the link to
complete the purchase.
Group 1Devon Walker
Digital Design
13. Tip 5: Test your work
For example, The Color Oracle, an app that simulates the most severe
forms of colorblindness.
Group 1Devon Walker
Digital Design
14. Tools to Help Designers Understand Color Blindness
Alternative Color Palettes for Photoshop and Illustrator that simulate
the different types of color blindness
• Christine Rigden’s Software
• Colorfield’s INSIGHT software
Group 1Devon Walker
Digital Design
15. Tools that Help Designers Understand Color Blindness
● An Independent designer has created alternative color palettes
that allow designers to preview Web pages as they would be seen
by people with complete red or green color blindness.
● Insight, a photoshop plug-in made by Colorfield, allows designers
to check the colorblind compatibility of their work by using
standard pull-down menus. It can also simulate total blue color
blindness.
● Both these tools help Designers understand what their webpage
looks like to those with varying degrees/ types of color blindness
Group 1Devon Walker
Digital Design
17. Tools that Help Designers Understand Color Blindness
Group 1Devon Walker
Digital Design
18. Color Blind Accessibility For Designers
1. If it can have an icon, USE AN
ICON
2. If it can’t have an icon, use
different shapes.
3. If it can’t use different shapes or
different icons, avoid the danger
combos.
4. Learn more about color
blindness and test whatever your
colors you finalize with a color-
blind simulator
Group 1Devon Walker
Digital Design
19. Integrating Accessibility Throughout Design
Accessibility in User-Centered Design:
“The goal of incorporating accessibility into User-Centered Design is
to follow a process of creating products (devices, environments,
systems, and processes) which are usable by people with the widest
possible range of abilities, operating within the widest possible range
of situations (environments, conditions, and circumstances), as is
commercially practical."
http://uiaccess.com/accessucd/background.html
Group 1Devon Walker
Digital Design
20. What is Accessibility?
• Accessibility means that people with disabilities can use a product.
• Accessibility is making user interfaces perceivable, operable, and
understandable for people with a wide range of abilities.
• It encompasses all disabilities, or functional limitations, including
visual, auditory, physical, speech, cognitive, and neurological
disabilities.
Group 1Devon Walker
Digital Design
21. Designing Clothing For People With Disabilities
https://www.youtube.com/watch?v=riZPN8WAcEM#action=share
Group 1Devon Walker
Digital Design
22. Designing for Disability
When designing for disabilities, each one
is different so more time is needed to create
the clothing.
Fabrics and design techniques
have to be of quality to ensure the clothing
is practical and achieves its purpose.
Group 1Devon Walker
Digital Design
23. ABL Denim and IZ Adaptive Clothing create stylish, yet practical
clothing for those in wheelchairs.
Designing Clothing For People With Disabilities
Group 1Devon Walker
Digital Design
24. Tilting Sink by gwenolé gasnier
The un lavabos sink that can adapt to
everyone.
It is cut so that it can be tilted to accommodate
different people
Group 1Devon Walker
Digital Design
25. Braille Electric Plug Tags
Braille Electric Plug Tags have
Braille letters, device icons
and
abbreviations to help people
that
are blind distinguish cords.
It has Velcro for easy
application and removal.
Group 1Devon Walker
Digital Design
26. Overarching Theme
Implementing User-Based Design
How design can and should be implemented to fill every consumer’s
specific needs
Group 1Devon Walker
Digital Design
27. Sources
● Adjusting Web Colors for the Color Blind
● 5 Ways to Improve Your Ecommerce Design for Colourblind Users-
● How to Design for Color Blindness-
● Why Color Blindness is No Longer a Problem for Web Design
http://technabob.com/blog/2012/01/18/braille-electric-plug-tags/
• http://www.konbini.com/us/lifestyle/adaptive-clothing-for-people-with-disabilities/
Group 1
Digital Design
Devon Walker
Digital Design
31. Research
Closing the Gender Gap in the Tech Field
How equal gender representation
is growing quickly in the Tech field.
https://medium.com/startup-grind/a-decade-as-a-woman-in-the-tech-industry-
Devon Walker
Digital Design
32. Research
Women in STEM
Michelle Obama’s initiative to advance
female education increased girl’s
access to STEM-related careers.
https://shenovafashion.com/blogs/blog/michelle-obama-s-5-greatest-contributions-to-
Devon Walker
Digital Design
33. Research
Pearson Stem Ed Series
New education program focuses on educating and encouraging girls to
pursue STEM-related careers
https://www.pearsonhighered.com/stem-closing-the-gender-gap/
Devon Walker
Digital Design
92. Additional Tutorials
• Pattern Basics Tutorial
• Low-Poly Design Tutorial
• 3-D Gradient Cube Tutorial
• Vector Tree Tutorial
• Ribbon Tutorial
Devon Walker Digital DesignDevon Walker
Digital Design
93. Words to Create Organization Name
• Girls Who Code
• Girls Design the World
• UX Ladies That UX
• STEM
• Feminist
• Encryption
Devon Walker Digital DesignDevon Walker
Digital Design
94. Created Organization Name
• Girls Who Code + Encryption=
• Girlencrypted
• New name infuses both elements of the company;
• A Tech related word and the company’s target market
• Describes the company’s purpose in a contemporary way
Devon Walker Digital DesignDevon Walker
Digital Design
101. Logo with Color
Many websites from my
Diigo links used the color
Pink.
Devon Walker
Digital Design
102. Logo with Typography
GIRLENCRYPTED
I chose Arial Narrow because it
is a clear, simplistic font and I
bolded the second word to
emphasize the technical aspects
of the company.
Devon Walker
Digital Design
103. Front of T-Shirt with Logo/ Logotype
Devon Walker
Digital Design
104. Back of T-Shirt with Manipulated Image
Devon Walker
Digital Design
110. Book Sleeve
Devon Walker
Digital Design
PAINTED
NAI LS
AGAINST THE
The Fight for Equal Representation,
Education, and Opportunity in the
Male Dominated World of Technology
KEYBOARD
DEVON WALKER
PAINTEDNAILSAGAINSTTHEWHITEKEYBORADDEVONWALKER
Praise for Devon Walker and PAI NTED NAI LS AGAI NST THE WHI TE KEYBOARD
“A very smart book... clear, easy to read and insightful. A valuable tool for those who are
just entering the STEM fie
l
d or have spent year s as a wo ma n in thei r car eer s. ..”
Mariette DiChristina – Editor-in-Chief ScientificAme r i can
“A groundbreaking book that redefin
e
s wh at it me ans to be a wo ma n in the pat ri achal
fie
l
d of technol ogy. ”
John Gray, Ph.D., author of Men are From Mars, Women Are From Venus.
“A knock- out!’’
Newsweek
I f you read only one book this year, consider Painted Nails Against the White Keyboard.”
The Associated Press.
“Very rarely, a few times in a lifetime, you open a book and when you close it again
nothing can ever be the same. This can be said about Walker’s masterpeice, Painted Nails
Against the White Keyboard.”
Nicole Krauss, The Rolling Stone
“This book, like its author, is innovative, clear, and able to open pathways to new ideas.”
Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Painted Nails Against the While Keyboard is an autobiographical account of a women’s
situation in the tech world as well as a guidebook for passionate up and comers...truly a
must read!
The New York Times
An inspiration not only to women in the STEM feild, but to all women climbing their way
to the top in male dominated careers everywhere!
Elaine Welteroth, Editor-in-Cheif Teen Vogue
Painted Nails Against the White Keyboard documents how women, although
outnumbered, are fig
h
t ing for thei r dr eams and ma ki ng the dr eams of our daught er s a
reality! Equal representation is coming ladies, we just have to keep striving for it!
Oprah Winfrey
Proof that our daughters can do whatever the hell they want to!
Lauren Morill, Founder of Author Mama