Public speaking is a powerful way to share ideas, inspire action, and connect with others. Building a strong online presence through a website and effective marketing strategies is crucial for success. While there are many website designers and marketing professionals who can help create an online presence, there are several reasons why new public speakers should consider doing it themselves (DIY). Cost-effective: Creating your own website and marketing strategies can save you a significant amount of money. It is important to be cost-conscious and not overspend on unnecessary expenses. By DIYing your website and marketing, you can save the money you would have spent on hiring a professional and allocate it to other areas of your business. Control over the process: When creating your own website and marketing strategies, you have complete control over the process. You can decide on the design, layout, and content of your website, as well as the messaging and branding of your marketing efforts. This allows you to create a unique and authentic online presence that accurately represents your brand and message. Flexibility: DIYing your website and marketing allows you to make changes and updates quickly and easily. As a new public speaker, you may want to experiment with different messaging or branding strategies to see what resonates with your audience. By having the flexibility to make changes on your own, you can adapt to feedback and make adjustments as needed. Learning experience: Creating your own website and marketing strategies is a valuable learning experience. By DIYing your online presence, you can gain a deeper understanding of website design, marketing, and branding. This knowledge can be applied to other areas of your business and can help you make informed decisions when working with other professionals in the future. Personal touch: When you DIY your website and marketing, you can infuse your personal touch into every aspect of your online presence. This can help you connect with your audience on a deeper level and establish a personal brand that resonates with your target audience. Niche expertise: As a public speaker, you have a unique area of expertise that sets you apart from others in your industry. By DIYing your website and marketing, you can showcase your niche expertise in a way that is most meaningful to your target audience. This can help you stand out from the competition and establish yourself as an authority in your field. Long-term benefits: DIYing your website and marketing can provide long-term benefits for your business. As you gain more experience and your brand grows, you can continue to make adjustments to your online presence that align with your goals and objectives. This can help you build a strong, sustainable brand that lasts for years to come. In conclusion, DIYing your website and marketing as a new public speaker can provide numerous benefits for you

1. TOOLS FOR
CREATING YOUR
OWN
PROFESSIONAL
PUBLIC SPEAKING
WEBSITE

2. This is where it all starts
Three of the best Domain and hosting services
are:
Namecheap
Google domains
GoDaddy
Unstoppable domains (crypto)
Choose one, grab {your
name.com/.ca/.net/.crypto} just get your domain
Domain
and
Hosting

3. A domain name is your adress on the internet. One day we'll
probably all be issued a domain name when we are born.
Author unknown

4. There are many
The basics:
WordPress and Wix are great for
beginners. Just make a one-page website
with a picture of you, what you do, and a
contact button.
Funnel pages and Kartra are good looking
for the long-term but can get expensive.
I use a full-service site called Groovepages
and you can get started for free
Content
Management
& Website
Tempates

5. What To Do
After You
Publish Your
Website
Submit your website to high-
ranking directories (for free).
Simply Google how to submit
my website to...
Yellowpages
Better Business Bureau
Alignable
Bing & Yahoo (just google how
to submit your sitemap to bing)
Brave Browser

6. IT TAKES HALF YOUR LIFE
BEFORE YOU REALIZE THAT
LIFE IS A DO-IT-YOURSELF
PROJECT
NAPOLEAN HILL

7. How to find Keywords For
your Website
Ubersuggest
How to find topics to
write about for your blog
answerthepublic

8. GRAPHIC DESIGN
Canva
The must-have for speakers who need graphic design done. It's easy use, has
templates for everything. Remember to save your website pictures in as low
resolution as possible for faster page load times.
Dalle2
Super cool site where you can make your own pictures using AI. The
background pic on this slide was AI created.

9. MAILCHIMP, ZOHO, AND AWEBER ALL HAVE FREE
VERSIONS... I WOULDN'T WORRY TOO MUCH ABOUT
EMAILS.
I SUGGEST JUST PUTTING A LINK TO YOUR
CALENDAR AND SETTING UP FREE CONSULTATIONS
WITH PROSPECTS.
EMAIL
MARKETING

10. Email is probably not the
most important necessity for
new website builders.
CUSTOMERS DON'T SIGN UP FOR EMAIL, THEY SIGN UP FOR
YOUR BRAND. YOU NEED A BRAND BEFORE AN EMAIL LIST!

11. You want to get analytics
started early because then
it's done
Google Analytics
Google Search Console (has analytics)
Bing Webmaster Tools (has analytics)
Analytics and
Tracking Tools

12. SOCIAL MEDIA INTEGRATION
DEVIN'S METHOD
TIKTOK
A great platform
where all you have to
do is post short
videos. I post a lot of
how to videos,
IG & FACEBOOK
Not a big fan because
there is so much going
on (stories, reels, and
videos). I post weekly, I
post blogs and post my
TikTok videos (but not
directly from tiktok).
YOUTUBE
It's hard to post regular
videos. If you're going for
youtube you might want
to specialize on the
platform with shorts and
content. I use it for
website videos.
LINKEDIN
Good for business
contacts. I post bi-
weekly, but I use it to
connect with potential
prospects.

13. The Truth Is
I'm just getting
started with social
media
In my experience
mass posting the
same content to all
platforms doesn't
work well
Each platform is
unique... once I find
one that really works
well for me I'll focus
on that platform

14. Payment and
booking
Tools
The oldest payment gateway on the
internet. You can also use Swipe if you're
looking for other versions.
PAYPAL
Having an eventbrite page also ranks high
for your website backlinks
EVENTBRITE
Another option is www.10to8.com
If you're okay with free consultations then
www.calendy.com works for me
ACUITY SCHEDULING

15. Here's The Timeline
TIME TO START
NETWORKING
Linkedin is a good place
to start connecting with
other speakers, and I've
found a lot of clients on
Linkedin.
PUT TOGETHER A
CONTENT
STRATEGY
Are you going to blog? What
other pages does your
website need to be more
complete? Set up your
socials and post weekly.
GET YOUR
DOMAIN AND
WEBSITE SETUP
Submit your site to the
big search engines and
directories to get
started.

16. Conclusion
You only want to dominate ONE industry,
not 3... ONE industry, one set of keywords
on the internet and base your talks
around that.
IDENTIFY YOUR KEYWORDS
What do you have to lose? You're a
speaker! You thrive in adversity.
GO FOR IT!
Start with just one page to get the ball
rolling.
TACKLE YOUR WEBSITE IN CHUNKS

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