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Descom marketing 2014 our why and how

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Presentation about our marketing that was presented at the Jyväskylä School of Business and Economics (JSBE). The course was Innovative Marketing YRIS641 by Karl Filtness.

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Descom marketing 2014 our why and how

  1. 1. Cl SCOTTW IVVKSKVIJ ' ESPOO ' HELSINKI ' TAMPEFIE ' STOCKHOLM ‘ WROCLAW INNOVATIVE MARKETING Guest lecturer Karl Flltness @karIfiItness 26.9.2014
  2. 2. KARL FILTNESS Content Manager, Descom Oy M. Sc (Econ. ), M. Sc (Chem. ) Father, Husband Rugby Player @kar| fi| tness MARKET ER descom
  3. 3. We are a new breed of marketing and technology Company. Small enough to care, big enough to carry through.
  4. 4. #MADElN DESCOM . r. I‘3. , 24" We build our clients’ competitive i -~ edge by creating an omnichannel customer experience. @kar| fi| tness 26.9.2014
  5. 5. Marketing Technology Consulting ¥l". ' fr iii “ill ‘. I il, _ Flt l; i l"‘Iil ‘. "l . il ll‘, .i , _ _ : ~.iii‘iiir'l'ili~l: ili. :i S¢? ai'(lTi‘ll{1IilF'ODl. lmlSallDl‘| Sezrrii m*i. zii’rs; marketing solutions Our services Convrn": rr: ii’i An .1 l vii Li 3 Data center& lr i. lil -. i «, - continuous services I» i. It I nu. 'li i . i;; : Kr. ii‘ giyg . ;l ll ‘ -— rhfllllllirlll-"lll‘1‘l. ‘l, ‘ ? lr. ‘lll @karIfiItness 26.9.2014
  6. 6. G SCOTTW JYVKSKVLK ' ESPOO ' HELSINKI ' TAMPERE ' STOCKHOLM ' WROCLAW liA. l7t. l<ETlf’t| <3 What we do and why @karIfiItness 26.9.2014
  7. 7. BRAND LEAD GENERATION CUSTOMER“E'XPER| ENCE
  8. 8. CONTENT SOCIAL BUBBLING MARKETING MEDIA EVENTS UNDER
  9. 9. PETRA SlE7lN*EN The boss lady RAISAMIINA RIMPELA I ‘KARL The content curator creator @ kkkk fi ssssss 26.9.2014
  10. 10. ‘E17; 5. rgzzrq-. .u‘1lnr: .r= ..«i. -.. i1r‘= n:i. :1rc1.uii
  11. 11. MAIN FOCUS Web site Videos Web site blog Newsletter Blog at Talouseléiméi Press releases Blog at Mar&Mai SEO Studies SEM Success stories OGSCOFH
  12. 12. Chan: Three-dimensional view of content effectiveness, dlffiaally and usage Sphere size Indicates level of usage 60% Customer- Reviews 50% ‘ 'r'I«-. --rr. +r '. ‘I. ‘.. ,r 13$ ‘. 'r. .'. ,-41. . .wlltepapers " Microslres B T CL l c , .. lg . ‘ u A »t’«-. ... duh: . -‘.1!-I4‘ ‘II E . ;f. .8 30% i ’ " 7' K :7 ‘I I ‘I . E > I . ‘livid mu-. A.—‘~ . ..‘, ,.. , / Mobile Content l (.11.. .. -. r i. ... ':. ,,, 2095 ‘ , . ' ‘? DigltalMagaxlnes , Podcasrs 10% 1 . — . ~ — . 20% 30% 40% 50% 60% 70% 80% OGSCOI I I _ Degree of Difficulty http: //www. marketingsherpa. com/ data/ pubIic/ reports/ speciaI-reports/ SR-A-Tactical-Approach-to-Content-Marketing. pdf @k3"lfllt”e55 25-9-2014
  13. 13. COMMON NOMINATORS IN ALL CONTENT Tone is always positive and friendly Our goal is to help and educate Thought leadership: thinking ahead of the curve Must provide concreteness No jargon: easy to understand OGSCOFTW @karIfiItness 26.9.2014
  14. 14. C’ SCOTT """'9'. "°"'"" omnacuuraru Wuwiruwnwncpimunnur Q an MENU 2 We are a new breed of marketing and technology company. WEBWSITE www. descom. fi We can castnmor joumoys Ling smarts: hlchnologics. : run . .e corn mncres A '. ¢ch"v: : - and "‘. irke: "
  15. 15. descom ~ 7500 visits/ month 30 °/ o of visits from mobile Over 2 minutes/ visit Search 50 °/ o Direct 23 °/ o Social 12 °/ o A BUSINESS CARD AND PORTRAIT OF BRAND @karIfiItness 26.9.2014
  16. 16. — — — fi Vs‘ - , V5, , 2 .2 n ’ ‘ :1 ‘ ‘- / ’ ' I j ‘ . t. ‘ . ‘ 343%“ I J. ‘ - , “‘>'; , A The easiest way to improve customer experience . Twitter — the customer experience blow horn V M'I. 'lI1:l . ‘ Vuv. '(. H Vi I ‘. ,.K-¢_ La] y’ ' ', 7’, ' ' 1“ it ""4; F S‘? 5.1!. ’ . - r = e l . r ' I‘) Just got up to date? You're already falling behind: IBM } _ Businessconnect ‘ u '1 min. Three reasons to invest in customer experience mini: f I , , f, i L ('21i1=, IlIllIinx-4-1:. !l5'. ~'l. !l| I,Ei
  17. 17. Thought leadership Insights Opinions Culture Studies Events News Tips & tricks FOCUS ON EXPERTS NOT ORGANISATION OR PRODUCTS descom @kar| fi| tness 26.9.2014
  18. 18. 'liIlruII-liimii Kumppaniblogit L *5 -er Verkon ja kau pan . W W, ,3 ,5; . . O SCOTT] u u 51 a I ka DESCOMIN BLOC Myyntipuhe, iota ei voi vastustu O12: kaupassaja kaipaat kuumciscsti Iisitictoa miclcnkiintoiswla lllottccsla. Lyhyen kcskunelun jfilkcen lotcat tict§v'a'si tuottcesta cncmmén kuin myyj'a. fsc: —> I 4 I flu: , aka: ylliit. " “V , varkknpalvalua Ilyvikin vcrkkopalvclu vol 0113 huonc, jos muu organisaatir . ... _ ' tai palvclu on muutcn p " kur‘ Iitcc I. .105 verkkopalvclun : ‘I11: vii J Ifipi koko palvclukct n, I asiakaskokemus on I ’ ’" xuin ’ koko palvelu olisi jéitetty lekemfittii. DESEUMIN aux, Q 4 mvmuemm so miirkiikin kaipaa Uhkapclcissia nyrkkisfilintfinii on, cttii LEM Kumppaniblogit Unelmia ja tietokonehommia teisw5kumpuanien tuottamaa sisiltiifi I ll; i _, V_p. S fie D{5COMlIl BLOG 7 -NW "x. ' G / J‘-I Helpoln capa paranlaa Bliakfllr kokernusta Pilvipalvclujcn ulrvallisuns puhulun miclipidckirjoituksissa ja niikyy julldciskuvavuoloina. Tnrvnllisnudcn mcddlys asinkaskolwmuksessn puljasluu vasls. kun vahinko on jo upahtunul. mm. amm. : rmnaknivnl tilnnncth 5. mm turvnllisuudcstnldlpailuedun. I DES( Imam — M ‘ Dlhamrnenma [n_alWtI| «: salalsr Ireseptlt ' ' ' ltov ’ , .a'll§yritykscII;1‘ ldrlduina mielasi Pnhjnna on johlamista lulu-Na data. Kilpafliju oval voiumavissa nn| ly1.ii]u]ln, jonlu tulokscl oval knikkicn xgscomn mac. ‘ 2 r» ‘-2 kolmejuttua, jolsh aslaldaat tykkflvat B9 prusttia kulullajista vnihloi kilpailzvaan yritylsoen lmhnon asiakaskokcmukscn vuului. Vastanvia tulkimustuloksia on julknistu viimc vumina runssasli. Nana on myas rummulcnu Iaajun lietaisuuteen mrmzn kanavan kautta Miksi siis edellenn liirmiimme lihu p‘a'ivin'aTin samoihin hnaslcisiin? nsscomn BLOC. », 3 1s’; Kun aslakas yuauaa k: ytca"3:lI’§Il§"""““
  19. 19. TALOUSELAIVIA IVIARIVIAI C—suite executives Marketing executives Business decision makers Marketing managers Customer experience Customer experience New era of commerce New era of commerce Future trends Marketing trends NEW OPPORTUNITIES AND A BROADER AUDIENCE descom @ka rlfiltness 26.9.2014
  20. 20. Institute of Marketing SKS Group "Descom IS able to -denufy essenual development steps to help "Descom’s references were really impressive, and our monitor important variables and Improve our visibility. ‘ expedatlchs have certainly been completely fulfilled. ’
  21. 21. Validate our offerings Peer reviews Custom solutions Clear results Testimonials WHAT WE HAVE DONE TO IMPROVE CUSTOMERS’ BUSINESSES descom @kar| fi| tness 26.9.2014
  22. 22. @karIfiItness 26.9.2014
  23. 23. Different option than text Current High quality Storytelling Visualising the intangible POSITIVE BRAND AND CUSTOMER EXPERIENCE GGSCOITW @kar| fi| tness 26.9.2014
  24. 24. Ensivaikutelma, pawlun sujuvuus, srvuston loog suus Ia intumvvlsuus ratkalsevat jaakb aslakas verkkopalve'uun va iéhteeko hen muua‘le telcemaan cstoksra. Panoslamme asiakkandemme aslakaskokemu’-«seen ja haluamme Anawmkan av‘-ma Icehmea heldan lauketolmintaansa. S '-csi olemme palkawneet asmkaskokemus aslalllseksl asiakasknkemuksesta vasmavaksl johtajaksx Juttu Nyblomln. Hyodynnatkb verkkoanalytlrkkaa liiketo-minnan kahlrtamlsessa Va: Miksi kannattaa investoida asiakaskokemukseen? r I I Vuoholalncn kerloo sa'auset onko sa alnoastaan raponte lm uskettavala numerodataa? Aruantunmam me Juha rosept-L mrlen analytlikkaa kannattaa kzlynaa. *r. ..‘~. .-. ..». ..>. o-: -~. ».. . Inn- u--I. .- aunnh-oil! o. .l. ;.-. ... - | ..u. ... ... a . .In. —.. .t. .»m : -. V Cl E T I C if I-lelpoln Ia nopeln tapa parantaa asiakas- kokemusta Pllvlarkiutemxmme Jyrld Komoanleml nakee. etla pflvlpalvemssa lcaunss Ia fol-r-rva kayttolvnyma on kruunu. mum pcrusta on lurvalllsuudossa ja Iuotenavuudessa. Lue. mlmn vat jo tangled paranlaa merkntavastl aslakaskokomusta. ftuuj I - I @l: ¢». nlI1im= m- x= ..'t. t1I1nl
  25. 25. Contacting clients Lead nurturing Share-cf—mind Recycling content Storytelling Informing ACTIVATING CLIENTS AND PROVINDING VALUABLE INFO GGSCOITW @kar| fi| tness 26.9.2014
  26. 26. / 1 tgmandintu-xa. «1L~. Ti1:. ‘.'t. !1u1Iel
  27. 27. rm. clescom Descom Oy HOMO We are Descom. a new breed of marketing and technology company. We build customer joumeys using smarter technologies. We are small enough to care and big enough to carry through. In 2013, our tumover was 41 million euros. We have 240 employees in Sweden, Finland and Poland. See www. descom. fi for more ii irmation. Speculum Omnichannel Commerce. Smarts IT. Cloud 3 vice Cons ‘‘i I. Pi iuct II ‘fmflll I Managemer Enterpir I ‘ Marketing Management. Onlme I -‘~"'- An you Search pine Iptlmiza n. E W“ = ~"-tel -*~"' ugh”; VIII! Website Industry Type rmp: /Iwww. desoom. n Information Technology and Privately Hetd Services 0 Headquarters company Size Founded IW| |l= I'IIl'fl PO Box 407 Jyvaskyla. 40101 am -500 employees 1997 °"""‘ ""' Finland 1.683 followers l Follow ,9 Descom Oy employees 199 Employees on Linkedln See now youve connected 9 I stun I Groups IBM Business Partners 12.274 members 0 Join Nordic smarter. .. 102 members 0 Join Great Place to Worko. .. 1.125 members 9 Join
  28. 28. ~ 1700 followers Aid in recruiting Networking Lead generation Groups are used actively REACHING PROFFESSIONALS AND SPREADING THOUGHTS GGSCOITT @kar| fi| tness 26.9.2014
  29. 29. Minna Liminka commented on: ’ ‘ Pirkka Ra. -mikko Trista voisivat muutkin tyonantajat ottaa mallial I Comment (60) - Share - 7d ago . @kar| fi| tness 26.9.2014
  30. 30. » ‘’y > 1 . , . ‘K A: ‘*:5 K , ,- “ , L1 ; _,, , .1‘ vwnis w<)= L)s/ vxm<>: . -uuowwu muuwm uvoams 2.291 127 830 915 233 Morev Insets Tweets & replies Descom i1‘DMr'nm Nawbraeddmenmlnglndhcmology _ | >°"WnY~ WI 2“! emalowcs we 810 uahupa msiknlnen Iweet/ mwoot-pybnamyrsky tvmveD14-esnyksesthnl. "M" 0000i“ '0 C8" 3"“ ‘*9 “WW W Nbyrfl kiitx osal| is! uji| |e, fissil slaidilz slideshamnefl/ Desoorvllnlorrlil-k. .. cany through. Mama by expend A we, ‘ bkarlmneea. 9 Flrland, Poland Ind Sweden &’ dsscomfl G Jolmd Doeamba 2009 £iSl¢IQIUI ? .’51127Pnmmmdvlann| y V. .. A V M011 }. an. w.u~« nxaen. mm. m won-mus! C. ‘ II 1 ‘ Wiwflwmbhmosuld vldoos {'3 ‘W: Mmmflx J‘ Tulevaisuudosaa rnarkklnolml on leknologlaa! #mw2014 1.1 J E L11.ix. J4 ‘ @Nl'| lIlHIU| l‘I«, .‘ “ , v ‘ ‘Keno varkkokaupssa, mihln kavliaseunantaa kaytafian. D196 hyvaksyy. be se hrkomu pammpaa Npn! va| ua‘. ' flpekkamalmirae #rrM/ £014 .3 . . . Edi! prulllo W>"c to 1<; "_Jv~wHn1nu: mMw: I W‘ Vlflvlru . 7 ~ ‘ F5‘ rv w. -‘». « I’ . musa1’uu. .a~ '3. Folow __ m-hm-nu A) 7!. Folow ‘ A Andorusluntodt ~ « 7'": ‘W’-_: “_ -L raw Peomuaceuunn-Hnuvmms Trends - crunp ' "ll'I‘| llIfiUwfmI| i0Vlz0I ‘Mar ‘ fifldlf : ‘u_Kivim_Em. |l_SMS_MnInI Alaccauu 'Tm nvalmmax Hem Mme DI‘! ISRO _‘ OonqIhZno Abu amo- Nimnl Name @l{rIliI1iiu= |-1-' Eu. ‘
  31. 31. ~ 900 followers Importance growing Active on hot topics Engagement Discussions Reciprocity Customer experience AIM TO HAVE THE MOST ACTIVE MANAGEMENT BOARD GGSCOFTW @kar| fi| tness 26.9.2014
  32. 32. descom —— 4' 5‘ I ll: 3 ‘ " :1 -1- ‘ l: T1 I—‘ I ‘ — t I- I 1) T? I ' I, “—‘nr‘i ‘er s g — ‘l ~ I’ " Twitter is about They are always more interesting than a corporation. @kar| fi| tness 26.9.2014
  33. 33. Petra Slevlnen i. 'p(‘, I'a§ i iiiiii. . l Marketing Director on a mission to help marketing gel the respect it deserves. Made In ~ Descom. 9 Muurume. Finland 5' ii. linkemn. com/ in/ pairasievin 0 Joined Mayzoos Kaltau . :.. ii ’llli. 1 Coviiovii Muingev I}l">I (Jill and VP 5§l1i7V7I(| fR~l9fl‘{ Aim n kick An am A riunhanu. lV‘ulN. 'IlWJ ‘HJIIKIV L] (J V Hnllnd 3." ii lll‘iKK)lll Lalu/ lr/ I4lIll! '.m 4" ‘ Joined Jnnunry 2010 um l. ~’H(i'iLLN lJ(). ‘i >U‘. lM‘M. PIIIIUWI-41> IiV(I6-‘ll . » 11.1K 560 653 2,075 2,761 Tweets Tweets 8. replies 53 i. ii . Tl Ullu viiimu Johiaminen on vlesiini oririivoirria. li/ iorilamirieri-vie. .. -i 1‘rlI‘i/ Wlii i. ‘l Juli 1,239 316 11.4K 449 Tweet: T. VI}Ll", x F. mp iris 53 » il . ,‘LlrlII- min: i i ii il ‘ Japu yli B0 % onianruumunlain alknn hnkuknnnlatn rrivv. "m it / Iw. ]y5UI1M. ]T‘vf: ImQ Ninknoliafl ‘J 3 MOVE v . 5 iarkeaz jomamisviesllnniln osa-aluetia More V Minna Llmlnka m. 'ii~~n l‘ii'><a ii Henklloslolomaie . :nescorn; ma. Sellairien imoriimmyominen. Organisaanon fiseonjamuvims is sen lunnellmnsln kllrinosilvnl iiiiia hotknlli emlen. 9 Jvvlskvli 5‘ i'nIl'| flaIIrfIlnKB. WOfdD| 'BS5.00lfl C1 Joined June 2009 1*‘ June Hariu Jl. 'liii"i’, ", i ‘ill‘. w Entrepreneur Iovevev. CEO at aoeecom -cx loffmlchanflcl iiieaammp i-cuimie Q Jwaskyia. Finland 3 ueamm ii ~32 Joined April 2009 T O Minna Llmlflkl = » O Mlnnn Liminiu: i 1.. - Wv(Frs nu :73: wages : i;u; v.wi«. r. sci«_io. i.isns FAVOVKITES 2.979 200 400 1.274 679 More v Tweets Tweets 8x replies '. il'I'I ii- 9-vuotias soittaa aamun ratoksi nokkahuiluléksyéén (ostakaa makkaraa). - Kyllé musiikki on kaunista, totesi 12-vuotias. lihuomenta T'. n7:3 M10705‘. inros VOLLGW wi rriiowrns r. -.. i;aivr5 B68 52 284 413 245 More v Tweets Tweets & replies Finland's Jolie takes its Sailfish-powered smanphone to India. via Snapdealicmch/1ml872Z 2i 2 View summary 3, _‘uh_"_nu_ @kar| fi| tness 26.9.2014
  34. 34. My blog post was shared a lot on Twitter: LARGEST SOURCE OF TRAFFIC TO COMPANY WEBSITE! descom Sen verran Iaitan itseiinikin Iikoon, etté néiytén minkélaisen Ckn Iaitoin, kun hain nykyiseen tyopaikkaani Qescomiin. Halusin oikeastikin péiéstéi ténne tiiihin, joten nfiin hieman vaivaa. lnspiraatiota hain | 'aihe| t'ai: ahkerasli urheilevana véirimaailma ja idea on Iainattu liséiravinteista. http: [/iloasilmi| |e. wordpress. com/2014/O8/20/Iahetatko-tyohakemuksia-vai-markkinoitko-itseasi[ @kar| fi| tness 26.9.2014
  35. 35. moves NOVE5 ) nun-a on-amamougrc-roroouom-eon. /v. oungn uuucomuruv. Ilfl many-. I-oars to not > a veuofcaveoa Descom , .i. n- ) Piwipnivemsu mine in ioimivn iinymoiiirryrru an iuuunu. mu parent: on hrniiisiudnsu in ual-iuvumenu Pimnrtnirmurrvm JyI'(I Knvkauiiomi Itefino mun V0119 wiun pnmaa rrieriulevasvi uiniuswkernusia ioioenn uni namun nuanuonmum , » . .:immur‘l amu : ‘l. 'Vl. " )5 noel-run-ind . Deccan Joim um me-nan uuusurperi onnemnm Luge? go: at oe IIIIB so rieii p My eaniieisevqoiam iowxoon Ens vuiiniin on iuvasu Vucmm vnrs-o. yank: Iireera on uinixuhoiwrrius inn -‘cepm com. -rizgb H Ill UIHEAD See Your Au H17? ' nun . iu. .~-. m—: u rm wwumunrnaqg rrm. ‘Vlcuilmu mm» min nun L‘ iuim
  36. 36. 552 likes Easy going Culture Who we are What we do How we work MAIN FOCUS ON RECRUITING descom @kar| fi| tness 26.9.2014
  37. 37. _ “"°°"‘ __ 7 neeeorn l x‘ I Descom ’ TYW33" *'YV5M9“3V5i5Wd35I& MM WNEIUU I°“°nk"'| *°"'“3°*°59°“- Oierrvria ran iiseaiinuwvn orgnmniiou raiwninnsarrirrin iluilbfloflatl Oiamme kasvuyrilys ia monikanavaisen myyrimn iomava tolmila Von siis pienaeri kohteesaen Tanaan semi tehda sita Desoornin nimissa. Anne mum, mi. “ , ,,, ,¢. ,m. '.m. -no yayyfisnvg] yygsgggi swruy. ‘am on vain kuvilella. milen palion mellla on lurikaiiavaa Tulelko muk: -Ian? Saekkinen Jyvaskylan Kumppanuusioirnlnnan Tuiu JKI ryzsfi aim mien .9,‘ mm. “ mm, ” wgmumu ‘am. ,, ¢,. mm. .-M an "#15585 Vmfiflil W63" wine" ‘ilk 599 M0"? Jyvuiiyiun mu pnumou-iiuuumiiu Sh! !! Manageceiu Tnrnpereeu KurssiKulma mmme on p menu riieriosn Mnsbulan Mmin Immesla Dlisiito ulna slum nonvnnsi 7 Avoin iyopaikkaz Linux tai Unix -tunkkaaja - Descom Olemme uuden aian mamximm ia leknologvaymys Rakenriamrne yriaessa asiakiiaidomrne kanssa myynnin. maridunounnln pa asiakasoalvelun IOIKBISUIE 7&| IIE OH Iéfkeifi IUOIIBB Eflflflmalila GSISKBSKOKEMMKSIE VISIOMIVIE DH. 2I’l§. Amin lynpaikka: Sufi Managcnl . Iyask_'IazInj.1 péiiikziupunkiseudullc SIM Menu: -v on rvmnvrven mi-snruu on on wu-vvusu II osawnsu amvvsren inriuimiumi Lue vmrmannul 1.850 people reached Lva i; iviivii-_—-ii : »i -e £iri»’. >i. Lila Comment Share Bmleo '7I5h: re . — Jiuuualstmierslllufllu @kar| fi| tness 26.9.2014
  38. 38. A _ Descom mi. .. VIGBOS Playllsls Channels DlSCl)§D(| Axmu: Descom . — uudon a_. -in m. '.lI‘k| (IfIOInll- la ll. -knologluymye ci. .,. ... i up. L005 Views i monlh ago . 0 mil . section ruievaisuuaesaa yrllyslen l'I1Hl“(KlVDlI1Il la lekrlalegla luieva: Iaherilymaan enlisesiaan ia uudislumaan smmlmallorllaksl ioianaisuimeim O mmniuiis help in. law Asiakasknkumus on nyl ssiaiixaiaemma kilpailuelu _a lulevaisuuaessa kdlkkien WW _‘ _ yrilysien elinenia. Aslakas- is bmnuimiiemuiseen panoslan-ialla luomme uriiiiiiieia naiiieiuiaxemuiisia Enirne mlell pelkaslaan amia aslakkailsmme. vsarl riaiuarrrne irisoinaiua rnyus Featured Channels islfikknldcmfflu usiamiia Iflqonmnlla huille nnrumpia kokemuksiu in olmrlykslll '3" mm" comm uead mm- Popular channels on Yoi. iTube upload‘ mmlisu 5.. ... .» v i .7 — "E21 Fnpananllml ‘ i I . ... ... . ‘l “ ' Soillkuu . i . r V « , ' ' K ‘ ' ' menliallsavuke Minkalalsia an olla Descarrllssa Hyvn asiakasllullerrlus Ii IY-ymp.1n5lun oplrrlolnnilla Descnm . A new breed oi Descom — IAIJGQVI a; ari ! _m_ lnlss-I7 myynlla al maglillcndulsla enemma. marketing and technology 'YlalkklnOlnII- in . 6‘ in»: . ml «the . w»'. i. - . flu if”) . ‘ LL’ ca: _ aeausvuiis J . ... .i. .. Liked videos ‘ undue ~’_ :7 g , siami. .. I ‘. _ W7. - in mi W‘ ii'J"“" 7*“ > ; »‘, li*“" I r_‘fr. '. _ _ . - 1”‘ “mt. Getting to Know Descom Oy. Horikilarln iusrkkokaupan smmii Commerce Global smani. .. Commnrcfl Smarter Commerce Global an IBM aiisiness Farmer esmelyvidea simimii zm Malina Highlights cnnmmioiis ~2UlZ Madrid . suinin all San Diego . . L. E'. lSmarllI'Cem-viorcn -1, i-a»«ain. zi 1}. lBMSmArlu‘CumrM‘cn iiwsmm--"»om~m= 2». isms 1eii: a—ni-mi
  39. 39. Current Video hub Storytelling Brand experience Visualising the intangible IMPORTANT FOR degcom INTERNAL MARKETING @kar| fi| tness 26.9.2014
  40. 40. I-7 l‘iVSC0i‘iI -[+1-l-ini-I‘ @kar| fiItness 26.9.2014 II
  41. 41. Culture Brand Fun People Behind the scenes How we work IMPORTANT FOR RECRUITING descom @kar| fi| tness 26.9.2014
  42. 42. in l in. ..“ xiv . .I iiil . _ I . .|. I, ii @l{1=. llIlI| iI| =|. ~1.~. .!l‘-¥L. !l|1El
  43. 43. Meet and greet Keynotes Demos Lead nurturing Networking Showcase latest trends MASSIVE IMPACT ON BRAND AND PROFFESSIALISM GGSCOITW @kar| fi| tness 26.9.2014
  44. 44. Tampa Global Commerce Summit Marketing communications week IBM BusinessConnect Nordic Business Forum lnformatica Day Divia Forum Presentations: Universities, stakeholders Etc. etc. VAST ASSORTMENT OF EVENT TYPES WITH DIFFERENT GOALS descom @kar| fi| tness 26.9.2014
  45. 45. @l{t= .IllllIin| =I.1:. .!l‘-')Bl. !lIl! Al
  46. 46. Descom Descom 1 l Edit profile Prosomaliom 4 Slidesnares ‘ —'lil= 3 Followers finland 0 Technology) sonware / Internet 0 wwwoescom. ii/ fi/ Hon*e/ d ( X Olemme uuden aian markki‘nolniI- ja teknoioglayritys. Rakr ‘ . .iai. . je ‘ ‘v v aslakaskokemuksesh '-slakiiailii nme ~a, ,,, i_, i me M. », i,‘. _ l . ..v.1»4.‘k0 1; kilpailuedun. ‘ 7 ‘ i T Documents lnfographics H " 1 /28 Videos Manta kanavaa - manta criiaista asiokziskokcmusla? dmvv2014 23.9.2014 -‘»O‘ VIC‘-'i/ S @l: ¢=ulI1im= i.~i- x= ..'i. tm_iui
  47. 47. Underused Huge potential Professionalism Branding Promoting experts Share knowledge NEW AUDIENCE, SPREAD WORD, BUILD CREDIBILITY GGSCOFTW @kar| fi| tness 26.9.2014
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