2. CONTENT
VISION & MISSION
2
WHAT DO WE OFFER?
3
ABOUT US
1
SOUTH AFRICA AS
TOURIST DESTINATION
5
REVIEWS
6
WHY TRAVEL WITH US?
4
ACCREDITATION
7
CONTACT INFO AND
MEDIA
8
3. 1. ABOUT US ALL OUR TOURS ARE…
• Carefully planned
• Safe and Comfortable
• Unique and fun-filled
• Educational and Inter-active
• Informed by experts in their fields
• Life-changing
Great travel has the power to enhance people’s lives and give them
memories to last a lifetime
We are a seasoned and respected
South African tour company based
in Cape Town, Western Cape.
With more than 16 years of experience,
we offer well-designed and good value
Educational- and Package Tours
throughout the whole of South Africa.
Our name comes from the word
embrace (verb) to take or receive
gladly or eagerly; to take in with the
eye or the mind; to include or contain.
Deon Kitching, Founder and CEO of Embrace
South Africa Tours with Adv Thuli Madonsela at
the School of Public Leadership of the University
of Stellenbosch
4. 2. VISION & MISSION
VISION
Enriching lives through opportunities to discover the beauty of South Africa and
connect with the diversity of its people
MISSION
To create behind the scenes experiences unique to the South African
lifestyle
To provide authentic engagement with the South African nation’s ongoing
journey towards freedom and unity
To explore opportunities to embrace the South African people through active
encounters with communities in need
To discover and share the jewels of South African scenery and wildlife
Vested in our passion for the South African people and their upliftment, we connect
you with all the people groups of South Africa to facilitate opportunities to interact on a personal level
5. 3. WHAT DO WE OFFER?
EDUCATIONAL TOURS
- EDUCATION
- MINISTRY
- PUBLIC HEALTH
PACKAGE TOURS
- BEST OF THE SOUTHERN
ROUTE 60+ YEARS TRAVELLERS
- BEST OF THE SOUTHERN ROUTE
FAMILIES
- ON THE BBQ TRAIL –
SA TRADITIONAL COOKING
Best of the Southern Route = Cape Town, Route 62, Addo Elephant Park and the
For the past 16 years we consult with different institutions,
universities and churches to develop a special cultural
immersion program for their individual needs.
We balance the dates, outcomes, funds available and passion
so that we can create a dream tour for the group.
All our package tours are a full luxury 11 night, 12 day tour,
celebrating the best of Cape Town (4 days), Route 62 (3 days),
Addo Elephant Park (2 days) and the Garden Route (3 days).
Our groups are between 12 and 24 in size which make
interaction relaxed and spontaneous.
All the activities on the itinerary are included in your tour price.
Most of the meals are also included
6. 4. WHY TRAVEL WITH US?
We are a small business with a high emphasis on
relationships and personal care. You and your tour
experience is our no 1 priority!
Our personal networks with tourist destinations,
organizations, universities, businesses and
significant individuals are sound and well established
We aim to take care of your personal interests and
needs
All our tours have a high emphasis on safety and
comfort
Our team members are experts in their fields
Our passion for South Africa and it’s people is the
driving force behind our work
And there will be enough... fun, friends, food (and
wine!) on your tour!
Since we are sixteen years in the business, you can count on our experience
7. 5. SOUTH AFRICA
AS TOURIST
DESTINATION
“Don’t ask yourself what the world
needs; ask yourself what makes you
come alive. And then go and do that.
Because what the world needs is people
who have come alive.” ― Howard
Thurman
8. South Africa is a country on the southernmost tip of the
African continent, marked by several distinct ecosystems.
Inland safari destination Kruger National Park is populated
by big game.
The Western Cape offers beaches, lush winelands around
Stellenbosch and Paarl, craggy cliffs at the Cape of Good
Hope, forest and lagoons along the Garden Route, and the
city of Cape Town, beneath flat-topped Table Mountain.
Capitals: Cape Town, Pretoria, Bloemfontein
Population: 55,91 million (2016) World Bank
9. 6. REVIEWS 1
I've been working with Embrace South Africa Tours since 2006. I can't say
enough about the quality of the activities, guides, dining, and cultural
exposure Embrace South Africa provides--each tour is unique, fun,
educational, and life-changing. - LAUREN MURATORE, Tour Leader,
Baltimore, USA
Everything worked out very smooth with Embrace South Africa Tours. I
really, really like the service. Our hotel was beautiful, the food was
delicious and the service was really good. On a scale of 1-10 I will rate my
experience a 10. - TRAVIS BIGLOW, Victorville, Los Angeles, California,
USA
10. 6. REVIEWS 2
We took a large group of nearly 60 Doctor of Ministry students with George
Fox University for an educational program in Cape Town. Embrace South
Africa tours provided a first-class food, transit, and lodging experience.
Most of all, they hosted us with a genuine spirit of hospitality. We cannot
recommend Embrace South Africa tours highly enough! - Dr LOREN
KERNS, Director Portland Seminary, George Fox University, Portland OR
The care for each individual, the attention to detail, and the relationships
that are built are outstanding! It is, indeed, a trip of a lifetime that is not to
be missed! - SAMMIE BRAXTON, Tour Leader, High Point, North Carolina
USA
12. 7. ACCREDITATION
Embrace South Africa Tours is proud to be accredited and affiliated to the following Organizations
Drakenstein Tourism
www.paarlonline.com
Cape Town Tourism
http://www.capetown.travel
Travel Massive
Cape town Chapter
https://travelmassive.co
m/travellingdeon
13. 8. CONTACT INFO AND MEDIA
CONTACT US
WEBSITE
www.embracesouthafricatours.com
EMAIL embracesatours@mweb.co.za
SKYPE deon.kitching
WHATSAPP +27 82 5524 082
TEL +27 82 5524 082
Monday to Friday 9:00 am - 6:00 pm South African time
(Greenwich +2, USA Eastern time minus 6 hours)
MEDIA
WEB embracesouthafricatours.com
FACEBOOK facebook.com/EmbraceSATours
INSTAGRAM instagram.com/embracesatours
TWITTER twitter.com/EmbraceSATours
YOUTUBE http://bit.ly/embracesatours
14. TOURISM AND GROWTH
SOUTH AFRICA - 2017 ANNUAL RESEARCH: KEY FACTS
The total contribution of Travel & Tourism to GDP was ZAR402.2bn (USD27.3bn),
9.3% of GDP in 2016, and is forecast to rise by 2.5% in 2017, and to rise by 4.2% pa to
ZAR624.2bn (USD42.4bn), 11.5% of GDP in 2027.
In 2016 Travel & Tourism directly supported 716,500 jobs (4.6% of total
employment). This is expected to rise by 3.6% in 2017 and rise by 4.1% pa to 1,110,000
jobs (6.0% of total employment) in 2027.
https://www.wttc.org/-/media/files/reports/economic-impact-research/countries-
2017/southafrica2017.pdf