This is a care about a negociation between a B2B in S´pain in the sector of human health

1. HEALTH CARE
Denisse Resendiz Serpel

2. BRIEF INTRODUCTION
➤ Leans optic is the principal supplier of glasses in Spain with
the 70% of participation, and their main buyer is health care a
company that offer health insurance.
➤ They sell this products in: hospitals, clinics and with the
members doctors.
➤ Now health care is trying to homologous their glasses
products for their assurance members and Leans optic could
win more market and take out their competitor but there is a
treat, with some complains of quality

3. ABSTRACT
➤ Leans Optic is a company that fabric glasses , their main
buyer is health care a company who gives health insurance for
people that lives in Spain, leans optic is their main supplier
with the 70 % of sells, now they are trying to homologous
their products so they are stablished so rules, one is the price
and other is the electronic billing.
➤ Leans optic now have the opportunity to win a 15% more of
sells to health care but, the have to negotiate with them and
convince them to continue because they received some
complains of their users.

4. ABSTRACTO
➤ Leans óptica es una empresa que las gafas de tela , su
principal comprador es el cuidado de la salud de una empresa
que da el seguro de salud para la gente que vive en España , se
inclina óptica es su principal proveedor, con el 70 % de la
venda, ahora están intentando homóloga sus productos para
por lo que se stablished reglas , uno es el precio y la otra es la
facturación electrónica .
➤ Se inclina óptica ahora tienen la oportunidad de ganar un 15
% más de vende a la atención médica , pero , al tener que
negociar con ellos y convencerlos de continuar debido a que
recibieron algunas quejas de sus usuarios .

5. ABSTRAIT
➤ Leans Optic est une société que les lunettes de tissu , leur
principal acheteur est des soins de santé d'une entreprise qui
donne l'assurance maladie pour les personnes qui vit en
Espagne , se penche optiques est leur principal fournisseur,
avec 70% de vend, maintenant ils essaient de homologue
leurs produits afin ils sont affermis donc les règles , on est le
prix et d'autres est la facturation électronique .
➤ Se penche optique maintenant la possibilité de gagner 15 %
de plus de vend aux soins de santé , mais l' ont à négocier
avec eux et de les convaincre de continuer parce qu'ils ont
reçu une certaine plaint de leurs utilisateurs .

6. THEORY
➤ Form of negotiation win-win
➤ It's lonely in the Negotiation win - win where best solution f ,
Actors is achieved in this case are committed from the
beginning is to get to this type of solution , Do mental
MARCO esta focused recherche Option Where you can find
Points Related and allow synergize and reach other :
agreements in the future : in addition to maintaining an
excellent business relationship. This! It has much to do with
the values and principles that each of the people who do not
use their power of persuasion to take the lead , if not That a
Through their interpersonal intelligence, understands the
needs of the other person and seeks the common good .

7. SOLUTION
➤ This is our best product, we are always trying to innovate and
improve their quality, there is nor other product like this in
the ,alert because of the technology that we implement, if your
clients are having complains about the product we offer that they
returned it to us, we are going to investigate why the product is
having mistakes in order to correct them, but to your clients we will
give them a new one and in case that in further occasions we have
this kind or problems we will give you a guarantee for 1 years of
mistakes on the fabrication, and 1 month for bad use of the product.
➤ There is no other company that offer this king of guarantee and if
they are companies that are trying to copy the service that health
care offer with this "plus" that you will offer with out a cost for you,
your sells and profits will be rise up

8. ➤ Now you will have the benefit that your clients will be
satisfied with their products and we will run with all the
operation and costs that this service will have, so in other to
be everyone satisfied, the costs of the glasses that we will give
it to you will be 110, we know that is 10 more for unit more
that what you where thinking but now we are going to give
you a solution with the complains of your clients and for us
that is a unplanned cost, and we will have a special
department only for your clients so we think that is a fair
inversion for you.

9. REFERENCE
ANÓNIMO
En el texto: (Anon, 2016)
Bibliografía: Anon, (2016). [online] Available at: http://
www.uaeh.edu.mx/docencia/P_Presentaciones/huejutla/administracion/
temas/formas_de_negociacion.pdf [Accessed 17 Apr. 2016].