Creating a feature on the Apple Watch.

1. By Denice Veluz
WATCH
Call Feature

2. Although the Apple Watch is a small
device,it has a lot of great functions and
offers an amazing amount of features.
Introduction

3. I discovered one feature was missing…
Introduction

4. From ideation to delivery, I served as a UX
designer.
MyRole

5. 01 Market research
MyResponsibilities
02 User research
03 Mock-ups and prototypes

6. Bytheendof2020
More than 1 billion active iPhone users
& 100 million Apple Watch users
MARKET RESEARCH

7. Bytheendof2020
1 out of every 10 iPhone users are
Apple Watch users
MARKET RESEARCH

8. Bytheendof2020
“Approximately 35% of iPhone users in
the U.S. were wearing an Apple Watch”
MARKET RESEARCH

9. 3 iPhone users
InitialResearch
USER RESEARCH

10. InitialResearch
User 1: also an iPad user
USER RESEARCH

11. InitialResearch
User 2: also an Apple Watch user
USER RESEARCH

12. InitialResearch
User 3: only owns iPhone
USER RESEARCH

13. Makeacall
Third user struggled.
THE TASK

14. Makeacall
“I’m a mom of three …I don’t have time
to learn this!”
THE TASK

15. Mothers ages 35+ are too busy with
external factors to familiarize themselves
with products they use regularly.
CustomerProblem
PROBLEM STATEMENT

16. iOSProducts
Users have a mental
model of iOS products as
they all have the same, or
similar, gestures.
INSIGHT

17. Gestures
TouchGestures
Swipe
Scroll
Zoom
Touch and Hold
Tap

18. Call feature on the iPhone iOS 15.0.2

19. CALL FEATURE ON IPHONE 15.0.2

20. MySolution
I created a call feature by replicating
the same feature offered on the
iPhone with iOS 5.0.2.

21. UserFlow :HomePagetoC

23. HOME PAGE CALL LOG
01 02
USER FLOW

24. CALL SUCCESSFUL
CALL FEATURE
03 04
USER FLOW

25. PROTOTYPE

26. What’s Next?
Usability Testing
Conduct
SUMMARY

27. Someday (hopefully)
Available
SUMMARY

28. References
Cybart, Neil. “Apple Watch Is Now Worn on 100 Million Wrists.” Above
Avalon, Above Avalon, 17 Feb. 2021, https://www.aboveavalon.com/
notes/2021/2/11/apple-watch-is-now-worn-on-100-million-wrists.
Thurrott, Paul. “Report: 1-in-10 Iphone Users Own an Apple Watch.”
Thurrott.com, 12 Feb. 2021, https://www.thurrott.com/wearables/apple-
watch/247178/report-1-in-10-iphone-users-own-an-apple-watch.