Have you ever wondered how some companies consistently land the first spot in search results? Check out our webinar and discover how to educate your stakeholders on the value of SEO, and learn from the companies that get it right.

1. #123webinar | @webmarketing123
Mike Turner
Dir. Business Development
Tuesday, April 21st, 2014
World Class Companies
SEO Habitsof

2. #123webinar | @webmarketing123
1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
3. How do I get a live site analysis?
Chat us your website and top 2 landing pages
you’d like to rank for.
FAQs

3. #123webinar | @webmarketing123 3
Search Engine Optimization
Website Design
SEM & Display Advertising
Content Creation
Top 500 Fastest
Growing Private
US Companies.
We drive revenue.
Not just clicks and traffic.

4. #123webinar | @webmarketing123
1 What Separates the Best from the Rest?
The Four SEO Habits of Word Class Companies
2 How Does Your SEO Strategy Stack Up?
Get a Live Site Analysis to Find Out
On the Agenda

5. #123webinar | @webmarketing123
88%
of buyers research products they
intend to purchase online.
(source: Google)
15%
close rate of SEO leads compared
to 2% for outbound leads.
(source: Search Engine Journal)
1 SEO is a company priority.

6. #123webinar | @webmarketing123
Align internal stakeholders across departments.
1 SEO is a company priority.

7. #123webinar | @webmarketing123
Track progress of agreed
upon KPIs and projections.
Set clear goals and
expectations.
1 SEO is a company priority.

8. #123webinar | @webmarketing123
2 Quantify SEO opportunity.

9. #123webinar | @webmarketing123
Funnel Stage Offer Type
Top
Middle
Bottom
Educate prospects on the
value of digital marketing &
foster thought leadership.
Build the business case for
why the prospect needs to
invest in your product or
service.
Give the prospect a reason
to choose you over your
competitors.
67%
of the buyer’s journey now
happens online.
Source: SiriusDecisions
Is your content good enough
to do the selling for you?
3 Take content marketing seriously.

10. #123webinar | @webmarketing123
# of Buyer
Personas
# of Funnel
Stages
Covered
Topics
Possible
Topics[ ]( )
Pieces of content you need to cover your bases.
Calculate your SEO content gap.
3 Take content marketing seriously.

11. #123webinar | @webmarketing123
Capture the right leads with great content and direct them to your most
relevant landing page.
You must have a
keyword mapping doc!
3 Take content marketing seriously.

12. #123webinar | @webmarketing123
Make sure you pass Google’s
quality content test.
Quality Content – Create unique, fresh, & frequent content. Factors
like length and relevance play a role, too.
Site Metrics – Optimize the UX. Invest in responsive design and
improve time on site, bounce rate, load time, etc.
3 Take content marketing seriously.

13. #123webinar | @webmarketing123
4 Measure the money metrics.
$
$
Sales Pipeline Opportunity
Closed Won Revenue
Organic traffic volume.
Clickthrough rate of
preferred landing pages.
Organic keyword theme
ranking.
These SEO metrics are essential.
✓
✓
✓
Conversion volume and CVR.
✓
But, take it a step further to measure ROI.
$ Sales Contribution by
Landing Page

14. #123webinar | @webmarketing123
4 Measure the money metrics.
Here’s why you can’t afford to measure leads alone.

15. #123webinar | @webmarketing123
4 Measure the money metrics.
Optimizing search for revenue is often easier said than done.
Let’s say Suzie
searches for
“marketing
automation
software”.
Google serves an organic
listing for your site linking
to your latest eBook.
Suzie clicks on the link,
but then decides to go to
lunch.
While she’s at lunch, browsing
the NY Times on her phone, she
sees a display ad for your eBook.
Suzie clicks on the ad and
downloads the eBook.
Sales gives Suzie a call a few
hours later, and sets up a demo
appointment.
A month later Suzie buys
your software!

16. #123webinar | @webmarketing123
4 Measure the money metrics.
With closed-loop reporting
you can attribute credit
properly within your CRM.
Suzie Smith
First touch source: Organic Search
First touch page: /eBook/marketing-automation
Last touch source: Display ad
Last touch page: /eBook/marketing-automation
Revenue commitment: $100,000

17. #123webinar | @webmarketing123
1 What Separates the Best from the Rest?
The Seven SEO Habits of Word Class Companies
2 How Does Your SEO Strategy Stack Up?
Get a Live Site Analysis to Find Out
On the Agenda

18. #123webinar | @webmarketing123
LIVE SITE ANALYSES

19. #123webinar | @webmarketing123
e: results@webmarketing123.comt: 800. 619. 1570
Get a custom search assessment from our team!
Sign up today and we’ll cover:
ü Where you rank in relation to competitors
ü Measure revenue opportunity from Search
ü What you can do to accelerate results now
Mike Turner, Webmarketing123
Director of Business Development
Thanks!
results@webmarketing123.com800. 619. 1570
Let’s
Talk!