R.T. BRISCOE is considering diversifying into fast moving consumer goods (FMCG) to take advantage of Nigeria's large population. FMCG products have quick turnover, low costs, and don't require much thought or money to purchase. While individual product margins are low, huge sales volumes provide profits. The document discusses potential FMCG products for R.T. BRISCOE to enter, such as an eco-friendly car wash product line that uses little water. It also addresses challenges and solutions for various parts of R.T. BRISCOE's existing business, including sales processes, spare parts delivery, and expanding service offerings for products like generators.

1. FRESH & EXPLOSIVE
INNOVATIONThe Shift in the Balance of Organizational Processes

2. Table of Content
i. Business Units Challenges
ii. Business Units Solution
1. R.T BRISCOE Sales Process
2. Spare Parts & after sales Challenges & Solution
3. Briscoe Properties Limited
4. JCB Generators
5. BRISCOEFORD
6. Industrial Equipment
7. ATLAS COP-CO
8. Initiating New Ideas into the Organization
9. Marketing Barriers & Solution
10.SWOT ANALYSIS
11. FIANACE & HUMAN RESOURCES
12.Conclusion

3. R.T BRISCOE Sales Process
 Major Barrier to effective sales in the 21st century is the insight on how organisations can track
and verify each sales executives and fleet daily sales target,reports,location,sales process and
car delivery
Today More than 7 Billion people are living on this planet. By 2025, there will 100 billion
connections in the world. Connectivity will be as important as air and water.
To tackle this problem I have discovered the best Sales Process to help fast track the most effective
way R.T BRISCOE (Nigeria) PLC can effectively monitor its business even when Line Managers, and
Managing Director are not there, with just a click of a button.
TAJA is the fastest way to grow your business with technology.
 Affordability: Taja will costs us the least. Less cost so we can focus on business.
 Increasing sales : Have your customers coming back! Deal with our customers in a more personal
way.
 Easy and most effective on-time Reporting: Each business unit will get reports on every part of
their businesses, which will Improve management’s decision making.
 Cloud monitoring: We will be able to monitor our business even when is there, by just log on to
the cloud backend.
Taja provides a full bouquet of features that will allow R.T BRISCOE (Nigeria) PLC organise and
structure its selling so we can focus on other important assignments.

4. Spare Parts & Product Challenges & Solution
 R.T BRISCOE’s presence in the Automotive sector has been a strong success for the past 50 years, but one major
challenge is the keeping up with demands and delivery of customer request, sale and time of delivery, man
power size been replaced by Software and outsourced vendors.
Most importantly with the level of competition out in the market businesses Globally needs a Paradigm shift in the
way things are been done to encourage effective delivery for the B2C and B2B market.
SOLUTION to Spare Parts & Product :
E-commerce : E-commerce solution for R.T BRISCOE NIG PLC, is one of the cheapest means of doing business as
it is electronic or online -commerce development making it possible to reduce the cost of promotion of products
and services . There is no time barrier in selling the products. One can log on to the internet even at midnight and
can sell the products at a single click of mouse. E-commerce will reduce delivery time and labor cost which will
make it possible to save the time of both – the vendor and our consumers.
Hence, in this cut-throat competition, an interactive user friendly and focused website in the form of online shops
can generate you good business. Open shop E-commerce is not only user friendly, but also provides dispatch rider
services to customers which will save R.T BRISCOE time and money. Sales of each order and delivery will be billed
according to the customers product and geographical location.
Possess an e-commerce shop will proves that R.T BRISCOE NIG PLC is a customer-oriented firm and you are
interested in knowing about the needs of your customers.
ROI on Sales: Selling Spare Parts and Automobile products online with the right target marketing action plan using
Digital marketing will assist the organization to achieve maximum Return on Investment using Marketing Cloud.

5. 3 Points Agenda and New Innovation
 Event Centers: For the past 10 years event centers generate a percentage share in the real
estate market. Briscoe Properties can utilize the current unused, low revenue generated
income properties as event centers. Renovation and remodeling will be needed as part of
BPL’s core line of business is facility management.
Recommendation:
 3 staffs (One facility manager assigned, Generator engineer, and security personnel)
 Abandoned generators refurbishment and proper servicing.
Use of Event Centers: For churches to rent or lease per annum,Weddings,birthday
celebration, Corporate meetings, and yearly celebrated media events. e.g. LCCI Building
Alausa(Used by churches and companies for private training,Harbour Point, The place, Four
Point)
 Building events centers (3 story building)and hotels in strategic tourist locations, not
necessarily Lagos State.
Briscoe Properties Limited

6.  Shopping Mall (Franchise Might be the best option from overseas): With the likes of Ikeja
Shopping Mall, Shoprite Lekki,Silver Bird Galleria, this type of business will be an ideal venture to
expand the company’s market share. Having this type of asset will be another way to generate
constant revenue for BPL,as long as it’s the right location. My suggestion is to get the best minds in
Facility management and surveyors to help locate the right Unique selling Location (USL).
Capital Revenue
I. Shop or large volume space rental
II. Games and Arcade centers for young children and teenagers.
III. Cinema facility
IV. Resturants,Bars,Pubs hang outs for relaxation purpose.
V. Sport Centers (Tennis ,Swimming Pools,Badminton,Pool play, Gym Clubs)
VI. Fashion stores, boutiques, beauty saloons, Cyber Tech hubs, Telecom offices.
VII. Car Wash centers.
VIII. Marketing activation venue for companies building their brands.
3 Point Agenda and New Innovation

7. Many may claim JCB generator is expensive but compared to the rest of other generators JCB
I still believe is one the best generators in the market.
Expansion of Services more than just selling and servicing is a must if JCB generator will
maximize its potential in the Nigerian Market.
Solution:
 Mobile Generator Rent services : Mobile generator service will take care of customers in
need of time based services which could be in hours,days,and weeks depending on the
available time frame allotted for use, with technicians on ground to make sure all goes
well. Billing will be based on per hour basis or days depending on the time frame the
customer’s usage. Terms and agreement must be put in place to ensure a smooth run of
day to day business.
 Refurbishment of all condemned generators to serve either for lease or rent for all Event
centres,Hotels and Shopping Malls.
JCB GENERATORS

8. BRISCOEFORD
Challenges facing Briscoeford's Products
 Logistics delivery of FORD spare parts.
 Semi-commitment of Sales Executive.
 Competition’s advantage.
 FORD vehicle model choice to customers
 Marketing & Brand’s customer experience.
 Unfamiliarity usage of FORD for the Nigerian Roads Nigeria.
 Market target to the appropriate audience.
 Customer feedback based on service experience.

9. Logistics delivery of FORD spare parts : The timeline delivery of spare parts is often delayed due to the process of
orders made from FORD’s international division. Thus as we move into the E-commerce era its important every spare
part orders for BRISCOEFORD is delivered on time to assist fast track both online and walk in orders. This will build
trust and also give a competitive advantage over our competitors. E.g. Coscharis,e.t.c
Recommendation
Penske corporation is the group owner of Versant.
Versant supply chain provides innovative solutions that go beyond the conventional approach to offer truly different
distribution. That difference is based on the application of six tools that position Versant to be a trusted partner that
will improve our entire distribution logistics program.
Solutions
The Way forward - Briscoeford

10.  Semi-commitment of Sales Executive : Based on previous experiences with some sales executives, I have observed
some have the required zeal to standout during events, shows and social responsibility activities. This might be as
a result of low work moral or inability to tackle major issues in order to have a one-off solution to challenges
facing them.
Best advice is to put up a Mentorship program to rewire their mind-sets, offer reward incentives, and healthy
competition programs that will drive change, which will help the General Manager focus on some more key
important issues.
Competition’s advantage: The edge we have over our competitors is the spare parts delivery and availability issue.
We can really leverage on this, and also look for other supply chain companies to partner with to fast track
delivery of goods and services especially now, with the high demands of customers.
FORD vehicle model choice to customers : Take advantage of Big Data Analytics, Marketing cloud, customer sales
and services information to psychologically find out what suits the specific individual’s need or preferred choice of
products. For new potential customer also will require feed backs from Big data, social media platforms, Social
Relationship manager (SRM) using SEO (Search Engine Optimization) to target and win them over, ahead of
competitors.
Marketing & Brand’s customer experience : The need to draw up a well detailed Marketing and Branding approach
that will create a huge impact on the way we relate with FORD customers. The need for quality customer
experience feed-back for the past 10 years will be a great initiative to also gain fresh ideas from customers on how
they would like to see BRISCOEFORD function. The use of Digital Marketing is very imperative using online survey
websites .e.g. surveymonkey.com to reach out to them. If possible we can also set up calls to highly important
customers to also get their own feed-back.

11. Industrial Equipment
2 Points Agenda
 Rental and Leasing opportunities
 Digital Marketing Strategy – Industrial Equipment
 Rental and Leasing opportunities
Equipment rental/leasing will be a service for R.T. BRISCOE's industrial equipment providing
machinery, equipment and tools of all kinds and sizes for a limited period of time to final users,
mainly to construction contractors but also to the industry and to individuals customers. According to
my recent findings the equipment rental and leasing is relatively new in Nigeria and the untapped
opportunities are enormous.
The market last year in Nigeria had a turn over of over 4 Billion Naira in operational capacity either
procurement/rentals.
Its a large market awaiting major players to step in and take advantage of the incentives that come
with the business. The only major players in the business are: TRI-STAR equipment rentals,Samchase
Equipment,PTS equipment,OGORMA and Badewa Group. The Market is so large its requires
newcomers everyday.

12. Industrial Equipment
ADVANTAGE: All the above listed companies cannot meet the needs of all the clients based on the
large scale industry needs it has to offer.
My observation of the major obstacle obstructing the development if equipment rentals in Nigeria
is the lack of Medium to long-term financing, but can also be solved based on the terms and
conditions of Briscoe Policies and payment regulations.
The Equipment's leasing and hiring industry strives most during dry season than the raining season.
Digital Marketing Strategy – Industrial Equipment
 Research Your Competition
The need to Research keywords Procurement Officers, and other Decision Makers are using.
 Responsive Web Design
Making our website accessible on all devices like Android, iPhone, iPad, also on Mobile applications.
Decision Makers nowadays use internet with their mobile devices and having Responsive Web Design
is inevitable.

13. Digital Marketing Strategy – Industrial Equipment
 Inbound Marketing: Be Found in Search Engines – Search Engine Optimization
Search Engine Optimization: Be found in Search Engines. If Purchasing Officers and C-Level
Executives are searching internet and not finding your Industrial Equipment Company or products &
Solutions in search results, there’s no need of moving forward. Increase your website search engine
visibility so that Executives of Companies in your region can easily find your website. Read eBook:
How to Maximize LinkedIn for your Business
 Fresh Content is King – Creating Content that addresses our Target Audience Concerns.
 Increasing visibility in search engine isn’t possible without having quality content. Creating fresh
Content in the form of Interactive Product Demonstrations, Videos, Case Studies, and Blog Posts.
Writing Fresh Content regularly and addressing your Target Audience concerns and educating
them about the products and solutions we offer will work.

14. BRANDS OF EXOTIC CARS TO CONSIDER
Nigerians are very flamboyant people and love fame, prestige and glamour, thus its important we
find other Vehicle brands that are very Eco-friendly with their spare parts easily available to
realize this venture.
Example is COSCHARIS, they are dealers of Exotic cars like RANGE ROVER,JAGUAR,ROLLS ROYCE,
and BMW. Out of over 173.6 population in Nigeria, there are about 15% to 20% rated as the elite
class. They love cars that are trendy fashionable and glamourous,in this view there is a market for
this types of individuals.
POTENTIAL BRANDS TO CONSIDER
1.Its a very strong, rugged for Nigerian roads and very cheap to maintain.
They have similar features to Toyota Brand of cars
SCION’s parent company, Toyota, believes in Scion as they started working out of a
warehouse on the Toyota campus. Today they are a small, determined team with a drive for
delivering what people want, dedicated to the fun-loving, creative side in all of us.
(Potential Market to consider to OUTWIT the likes of Elizade NIGERIA and TOYOTA NIGERIA
Tesla Motors, Inc. is an American company that designs, manufactures, and sells
electric cars and electric vehicle powertrain components. Tesla Motors is a public
company that trades on the NASDAQ stock exchange under the symbol TSLA. CEO: Elon
Musk (The youngest richest African Businessman former owner of E-BAY, he is a South
African based in the US. He also owns SPACE X an idea to take man to Mars like
travelling to Overseas)

15. R.T.BRISCOE HMO (Health Management Organizations)
The society today needs solution providers in the health care sector to tackle the rate of
sickneses,diseases,and mal-nutrition caused by ignorance or lack of adequate health care from
Government agencies and public hospitals.
The high cost of health provision has become an issue globally, thus its important to take a look at
the health sector as it has a lot to be benefitted from it.
This will create jobs and expand the companies capital market share.
HEALTH PLANS : To provides healthcare services to individuals, families, groups, companies and the
government.
HEALTH & WELLNESS :To engage workout plans for our customers for healthy living.
PROVIDER NETWORK :We can also provide network covering to all specialty areas.
Companies that have HMO’s .e.g. OCEANIC HEALTH,AVON,AIRTEL, ZENITH MEDICARE LTD, STERLING
HEALTH MANAGED CARE SERVICES LIMITED, ROYAL EXCHANGE HEALTHCARE LTD

16. Initiating New Ideas into the Organization
Market Trend Observation for Major Corporations and Organisations
From my recent market research and observation ,many companies are shifting from industrial services
to (FMCG) Fast Moving consumer goods.
Brief Introduction of FMCG
FMCG are products that have a quick shelf turnover, at relatively low cost and don't require a lot of
thought, time and financial investment to purchase. The margin of profit on every individual FMCG
product is less. However the huge number of goods sold is what makes the difference. Hence profit in
FMCG goods always translates to number of goods sold. Fast Moving Consumer Goods is a classification
that refers to a wide range of frequently purchased consumer products including: toiletries, soaps,
cosmetics, teeth cleaning products, shaving products, detergents, and other non-durables such as
glassware, bulbs, batteries, paper products and plastic goods, such as buckets.’ Fast Moving’ is in
opposition to consumer durables such as kitchen appliances,Automobiles,Generators,industrial
equipment's that are generally replaced in short or long term.
Diversification : The need for R.T. BRISCOE(NIGERIA) PLC to take a deep look at diversification has
become imperative, with a growing population of over 173.6 million according to World Bank, United
States Census Bureau, the need to take advantage of this opportunity is a must as we can target just 5-
10 Million consumers,selling,supllying quality products that can be as low as 50 to 1000 Naira Daily.

17. Products R.T. BRICSOE To Consider
A) Eco Green Auto Clean product division designs, formulates, manufactures, markets and is
selling, innovative bio-degradable waterless car wash products. The service division
consists of an eco-friendly green car wash location (hand car wash and automotive
detailing) with a mobile concept (green waterless car wash) attached providing services to
offices, golf courses and parking structures (hand car wash and detailing). Eco Green Auto
Clean takes pride in using less than a cup of water per car wash, thereby saving at least 50
gallon/wash. And this waterless car wash eliminates all toxic run-off going into the rivers,
streams and oceans. CEO is Anton van Happen
Quick Video Introduction: https://www.youtube.com/watch?v=EPRRiv0uGnw
https://www.youtube.com/watch?v=PC2VI7bjPLk
Execution: R.T BRISCOE can franchise the above product as its still a major problem for busy
car owners to access reliable outlets to wash their cars. With just less than a cup of water a
customer can wash his car, added to this will be to reduce the amount of water wasted to wash
a car.
Their goal is to save 1 Billion gallons of water for California by 2020. California presently is
lacking adequate and clean water.
Example: If a car needs 75 Gallons of water to wash, then 10 cars will require 750 gallons to
wash them. Imagine a fleet of 100 vehicles a company has to wash everyday, trying to maintain
their appearance and kept clean is a vital, which will require 7,500 gallons to wash 100 vehicles
daily. This will require 7,500 gallons daily,52,500 weekly, and 2,730,000 million gallons of water
annually. This product also is environmental friendly as it will save consumers tons of water
daily,montly and annually. With global warming looming, its important BRISCOE take a close
look at Eco-Green solutions which will also an identifier of few organization in Nigeria with this
kind of initiative that could give us a market and government recognition in the auto market.

18. STRATEGY MARKET FOR ECO-AUTOCLEAN
R.T BRISCOE can market this product by having service centers at major shopping
malls like e.g. Shoprire,Mega Plaza, The Mall, parking lots in Nigeria. This service
points will have a kiosk or parking space where busy customers, shoppers and busy
company executives can take advantage of this service. Added to this can also be
some staffs from our OTC or After sales units to attend to customers.
Eco-Auto clean cost only $50 which is about 10,000 Naira, which a customer can use
a bottle 5-8 times compared to the number of times they get car washing outlets to
wash their cars with pricing of between 1000 to 2500 Naira per vehicle. Targeting
just 5 Million Lagosians alone will be very profitable for BRISCOE with ROI (Return on
Investment)
Car wash outlets can also be created for this venture, as this will have centers
locations. This locations will have also shops or spaces for small scale businesses like
e.g. Bars, Eatery centers, Auto-repair centers. e.t.c
Job Creation : This will create new jobs for potential employees and also give the
company a boost as the first Automotive company taking the lead in this initiative.
It will make us as one of the few innovative companies taking a bold step in this
direction.

19. Other FMCG Products to Consider
B) Rexam is a leading global beverage can maker. They also make
beverage cans for many of the world’s favourite brands. Their products
are healthy, energetic booster of the immune system. They offer a
selection of cans from Rexam’s extensive range tailored for the needs of
this dynamic environment including Slim, Standard and Sleek cans. Their
cans can be used for the traditional categories of beer, carbonated soft
drinks and energy drinks but also for spirit mixers, wine, iced
tea/coffee, juices and a wide range of innovative beverage that rely
heavily on the can as a key aspect of their brand.
The business is based in Dubai and has plants in Turkey, Egypt, India and
a joint venture in South Korea.
Rexam PLC has announced just this week 19th February 2015 that it has
agreed acquirement by US-based can maker Ball Corporation. The deal
values Rexam at around £4.4 billion ($6.7 billion).
Advantage: Nigerians love consumable products that are dynamic e.g.
ORIGIN drink from Guinness Nigeria.
Website: https://www.rexam.com

20. OTHER FMCG TYPES TO CONSIDER
 Baking Ingredients
 Pure & Bottle Water Business
 Cold, Hot & Sport Drinks
 Desserts & Biscuits
 Detergents & Household Products
 Paint & Surface Coatings
 Salt & Spices
 Yellow Fats. E.g. Butter,Cheese,Maionise.
 Soups & Sauces
 Chemicals
 Cereals

21. Initiating New Ideas into the Organization
What Values
and goals
guide our
brand
strategy?
What are
the ways of
working that
will support
them?
What are
the
Marketing
structures?
What
capabilities
drive our
marketing
excellence
Questions that needs to be answered?

22. Initiating New Ideas into the Organization
The need to understand what separates the strategies and structures of superior
marketing organisations from the rest.
The challenge: How
marketers engage with
customers has profoundly
changed.
Feed-Back and Results: Excelling
in ability to leverage customer
insight ,communicate a societal
purpose, and deliver a rich
customer experience.
Research: Usage of Data analytics
capabilities, brand strategy, cross-
functional and global interactions,
employee engagement and other
factors.e.g High performing and
low performing organisations.
Demonstrate superior cross-
functional collaboration,
strategic focus,organisational
ability, and employee
training, New fluid
organizational structures
facilitate these capabilities

23. Marketing Ideas to Implement
 Sophistication in the use of data and deep insights will help sales and business grow faster.
 Purposeful Positioning will boost sales: Revenue growth must be higher than competitors.
 Connecting to corporate strategy: Marketing must be regarded as a strategic partner for business growth
 Inspiring workers to get results through re-education and training of Brand Purpose.
 Focusing on the right Metrics using KPI linking to overall to overall business performance.
 Building the needed capabilities through training programs tailored to specific needs of business units.
DECISION MAKING MARKETING
3.
IT
2.
SALES
OTHER
FUNCTION
S
6.
FINANC
E
1.
BUSINESS
STRATEG
Y
4.
ANALYTIC
S
MARKETING
5.
PRICING

24. Creating Teams with 3 Key Types of Capabilities
Customer
care
Sales &
Marketing
Partner,
Agency,&
Consultancy
Finance
IT
Analytics
Think: Focused on Data & Analytics
"Feel: Focused on consumer engagement
Do: Focused on content and production
TASK
FORCE
NO. 1
TASK
FORCE
NO. 2
TASK
FORCE
NO. 3
Architecture & Modelling director
Digital Privacy Analyst
Market Data Analyst
Senior Data Modeler
Web Analyst
Customer service Representative
PR executive
Social Media Community Manager
Member Engagement
Online Community Manager
Usability Specialist
Concept Creator
Designer
Digital studio Producer
Marketing Content Manager
Senior Digital Content Strategist
Web Design Production Specialist
Orchestrator

25. SWOT ANALYSIS
STRENGTH:
Long-term presence in
the market gives us a
greater advantage to
source for International
partnership or
Investment to grow and
increase our Market
share.
WEAKNESS:
Lack of long term vision
by the company to see
the need of
Globalization reforms as
a means to take the lead
in the marketing sector
OPPORTUNITIES:
Thinking outside of the
box with productive
initiatives that will
actualize in ROI for R.T
BRISCOE NIGERIA PLC
THREATS:
Criticism from business
units unable to envision
the need to see this
innovative idea an
achievable success.

26. FIANACE & HUMAN RESOURCES
FINANCE: The need for finance to digitalize all its transactions with the sue of
online intranet applications from Requisition to Credit control unit and final sign off
of all day to day transactions will make work easy and help staffs to maximize their
time for other Finance initiatives.
HUMAN RESOURCE: The use of Social media is key to the success of every HR
department in every organization as it has now become very important to make use
of online tools and application to recruit, monitor staffs KPI,and also for effective
day to day HR payroll.
Human Resource will need an online Social Media Intranet website to involve and
engage staffs and also to identify and discover talents, and idea driven staffs. E.g.
www.bitrix.com
Creativity must merge with management business model to identify the area the
organization needs to take action and execute. High rated degree holders don’t
only have the ability but also those with creative ideas that is proven to work.

27. Conclusion
In the past decade, what marketers do to engage customers has changed almost beyond
recognition. With the possible market exception of information technology, we can’t think of
another discipline that has evolved so quickly. Tools and strategies that were cutting edge just
a few years ago are fast becoming obsolete, and new approaches are appearing everyday.
It is at the seams between marketing and the other functions that communication most often
breaks down processes stall.
Thus Marketing has become too important to be left just to the marketers and sales team,
rather all employees,fromn store clerks to IT Specialists, must be engaged in it.
GLOBALIZATION: The world has now become a global village, meaning the need for every staff
and individual to recognize his/herself as a global player will make a huge difference as this
will create doors of impossibilities for R.T. (BRISCOE NIGERIA) PLC.
Prepared by:
Omoniyi Fasosin
Media Marketing Specialist
fasosin@rtbriscoe.com
+2348093936455